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Sridhar Ramaswamy on Google, Search, and Neeva
Episode 845

Sridhar Ramaswamy on Google, Search, and Neeva

Former Google ads boss Sridhar Ramaswamy says that we live in a world that seems to give out free content when we use a search engine. But that world comes with a hidden cost--search results that distort what we find and serve advertisers rather than searchers. Ramaswamy talks with EconTalk host Russ Roberts about how Google works and why he started a new search engine, Neeva, with a different business model.

EconTalk · EconTalk: Russ Roberts

June 13, 20221h 1m

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Show Notes

Former Google ads boss Sridhar Ramaswamy says that we live in a world that seems to give out free content when we use a search engine. But that world comes with a hidden cost--search results that distort what we find and serve advertisers rather than searchers. Ramaswamy talks with EconTalk host Russ Roberts about how Google works and why he started a new search engine, Neeva, with a different business model.

Topics

economicsattentionstartupsentreupreneurshipeconlibmarketingsridhar ramaswamyadvertisingonline adssearch engines