90: Gen Z Marketing in Plain English with Kathleen McQuaid Holdridge and Jessica Packard
Dive into this engaging podcast episode where experts Kathleen McQuaid Holdridge and Jessica Packard talk to Dane Carlson and discuss marketing to Generation Z, its challenges and opportunities, and how it impacts economic development. Gain insights on authenticity, storytelling, and leveraging trends to attract and retain businesses.
Econ Dev Show Podcast - Economic Development
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Show Notes
Kathleen McQuaid Holdridge, Jessica Packard, and Dane Carlson delve deep into the world of Generation Z, exploring their unique characteristics, values, and preferences that are shaping today's marketing landscape. Our expert guests discuss strategies for successfully marketing to this powerful demographic, including embracing authenticity, leveraging multiple platforms, and focusing on visual storytelling. They also share real-life examples of effective marketing campaigns within economic development, shedding light on how these initiatives can attract and retain businesses, entrepreneurs, and talent. Tune in and discover the keys to unlocking the immense potential of Generation Z, the next wave of consumers, workforce, and innovators.
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Special Guests: Jessica Packard and Kathleen McQuaid Holdridge.
Sponsored By:
- KathodeRay Media, Inc.:  [KathodeRay](https://kathoderay.com) is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman owned and operated marketing agency can help your community thrive. They use tried and true methods that will connect your organization to your residents using social, digital and traditional media. [https://kathoderay.com](https://kathoderay.com)
Links: