Episode 179

The power of product packaging for expanding reach, creating customer superfans, and attracting wholesale stockists with Kelley Kempel

May 30, 202348m 22sExplicit

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Show Notes

In this week’s episode of the 6 Figure Product Business Podcast, we dive deep into the power of product packaging and its ability to expand reach, create customer advocates, and attract wholesale stockists with Kelley Kempel, owner & founder of Hidden Path Creative. Kelley has over 20 years experience in retail, creating branding & packaging designs for iconic brands like Food Network, Maxfli, Slazenger, Nine West, Lauren Conrad, and Vera Wang. Kelley went on to work as a packaging designer at Dick's Sporting Goods. From there she moved to Kohl's to lead the brand packaging team. Kelley uses her background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales.

In this episode we discuss:

The biggest mistakes people make with packaging
The impact of bad packaging on consumers' emotions and how it can affect their
The top five products with exceptional packaging, showcasing the importance of thoughtful and visually appealing design.
For DIY enthusiasts, the podcast explores the best options available for those who prefer to create their own packaging.
The latest packaging trends and provides examples of packaging upgrades that have resulted in increased sales for brands.

Overall, the episode offers valuable insights into leveraging packaging as a strategic tool for business success. If you’re ready to level up your packaging and delight the F out of your customers, this episode is for you.

Follow Kelley

https://www.hiddenpathcreative.com/

https://www.instagram.com/hiddenpathcreative

Join her new DIY Packaging Design Course- https://www.hiddenpathcreative.com/design-packaging-that-sells

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