From Paper Prototype to Patented and Trademarked Idea With Stormy Hinkle of Beauty Binder Organizer
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Show Notes
Have you ever been curious how to take an idea from your head that feels pretty dang complex and bring it to life. This is exactly what Stormy Hinkle (founder of Beauty Binder) did to bring her gorgeous Beauty Binder Makeup Organization System to life! Beauty Binder is THE ULTIMATE BEAUTY ORGANIZER that lets you Say good-bye to makeup chaos and hello to luxurious organization. Eliminate clutter. Save precious time. Enjoy your makeup routine again!
She created this from scratch from creating prototypes, to multiple version of manufacturing to bringing the product to life and selling on multiple sales channels including Amazon, all while working a 9-5 job and raising 4 children #supermom. Stormy is a single mom of four teenagers and a full-time court stenographer. After 22 years at her day job, she decided to create the makeup organization solution she was looking for. Beauty Binder took three years and 7 prototypes to create.
In this episode we dive into:
- From paper prototype to patented and trademarked idea, how she brought this visionary and unique product to life
- The initial ways she took action and got started on creating the product from scratch
- Creating the product prototype
- The mistakes she made with her manufacture and the step-by-step process she took to find the “right” manufacturer overseas
- Why failure and setbacks are some of the best gifts we are given
- The Patent process
- The Trademark process
- Worst mistakes she made with her business
> GRAB A COPY OF MY BOOK< CUSTOMER OBSESSION
https://beautybinder.com/
https://www.instagram.com/beautybinderorganizer/
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