{Case Study} Glossier: How This Beauty Brand Created A Socially Driven Brand
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Glossier is one of the biggest beauty brands on the planet. Let’s dive into how this mega brand got started and how they leveraged social media to drive massive demand for their products.
I dive into:
- The story of how Glossier was started back in 2013
- The “simplicity” of their brand launch
- How they used and continue to leverage customers and social media to drive massive demand for their products
This is a new type of “case study” episode where I will be diving into popular brands and pulling out what they are doing right in their business and how YOU can implement something similar in yours.
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