
The Disney Principle: Transforming Customer Experience
eCommerce Podcast · Matt Edmundson
August 3, 202320m 8s
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Show Notes
Tune in to explore how the magic of Disney's 'linertainment' concept can revolutionize your eCommerce customer experience.
In this episode, we draw on Vance Morris's experience at Disney to examine how linertainment can reshape eCommerce customer journeys, reducing friction and amplifying engagement. Discover how a clear USP and the power of micro-influencers can elevate your business strategy.