Persona Perfect: Mastering Marketing Personas in eCommerce
eCommerce Podcast · Matt Edmundson
August 17, 202321m 37s
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Show Notes
Unveil the power of well-crafted marketing personas and discover how they can make or break your marketing strategy.
Neil Hoyne introduces the concept of marketing personas, highlighting potential pitfalls and the essence of accurate attribution. Learn how to avoid sabotaging your own marketing efforts by understanding and correctly utilizing personas.