Episode 15

What Ecommerce Brands Need To Survive And Thrive In The Months Ahead [Masterclass 1]

Welcome to the newest addition of The Ecommerce Marketing Show: Masterclasses. Every week we host a masterclass with ecommerce brands and experts to bring you helpful advice for running your small and growing ecommerce business. Starting today, we'll be p

Ecommerce Marketing School

April 7, 202048m 53sExplicit

Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Original episode page

Show Notes

Ahead of this Masterclass, we got more than 250 questions from entrepreneurs just like you. Then we boiled them down to a handful of the most-asked, and Dave and Ben went to town for 60 minutes, answering as many as possible. They break down:

The channels that deserve the most attention today.
How to address COVID-19 as marketers.
The difference between offers that benefit you and those that benefit your customers.
Why content can help you grow your email list right now.

Show Notes & Links:

[2:11] Which channels should you be prioritizing right now?
[9:08] How should you be handling messaging right now?
[12:32] How do you create offers that don’t come across as ambulance chasing?
[17:10] Growing your email list right now.
[23:24] How to position your brand if you’re pivoting to make essential products right now.
[24:35] Dave’s 1-minute launch plan.
[27:43] How can you increase conversion right now?
[31:36] The art of a strong welcome offer.
[38:22] Is discounting a good idea right now?
The Ecommerce Marketing Show Home
ShopSmallEcomm.com
Ben Jabbawy on Twitter
Dave Gerhardt on Twitter

Topics

shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales

← All episodes of Ecommerce Marketing School