Episode 12
Weathering The Storm: Why Empathy Is More Important Than Ever For Ecommerce Brands (with Privy CEO Ben Jabbawy)
There’s a lot of confusion around marketing right now. Is it ok to be selling? If so, what's the right approach? At the end of the day, it all comes down to empathy. Be real with you customers. Act like a human. If you do it right, whenever they're ready
March 27, 202024m 50sExplicit
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Show Notes
As Founder & CEO of Privy, Ben is having to make the same decisions so many ecommerce founders are dealing with right now. Is it ok to be selling? What actually matters? He shares:
- Why now is the perfect time to invest in building your audience.
- Why founders shouldn’t be concerned about reforecasting right now.
- The importance of being human in trying times.
- The channel to lean on today.
Show Notes & Links
- [2:43] Why you need to be prepared to make quick decisions.
- [4:27] Why marketers should focus on building an audience.
- [5:33] Why your annual goals should be the last thing on your mind right now.
- [7:08] The opportunity a lot of brands are missing out on.
- [8:44] A brand that got it right: Levi’s.
- [10:07] Why email should be a high priority.
- [11:59] Is it OK to be selling right now?
- [13:25] What’s the right paid strategy?
- [21:23] Ben’s advice for other ecommerce founders.
- The Ecommerce Marketing Show Home
- ShopSmallEcomm.com
- Ben Jabbawy on Twitter
- Dave Gerhardt on Twitter
Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales