Episode 37
Tortuga's Content Playbook: How To Use Content To Make Your First Million (with Fred Perrotta)
When Fred Perrotta first started playing around with content for his brand, Tortuga Backpacks, he had no idea what would resonate. Eventually, something stuck. But it was a topic he never would have expected. Here's how content helped Tortuga break their
June 26, 202034m 11sExplicit
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Show Notes
Content helped Fred grow subscribers, unlock the power of SEO, and build a repeatable sales process. On this episode, he shares:
- The book that inspired their business.
- How their content strategy drives traffic and purchases.
- How you can use products that aren’t selling as part of a welcome offer.
- Why you need to focus on 1-2 channels.
Show Notes & Links:
- [2:27] Lessons from The 4-Hour Workweek.
- [9:31] What moved the needle for more repeatable sales.
- [11:23] Why they publish who their ideal customer is.
- [15:15] How their marketing team has changed over time.
- [17:03] Driving repeat purchases for a product that’s built to last.
- [24:41] What their content and email strategy looks like.
- [26:44] How to plug your product in content.
- [29:58] Advice for scaling to your first million in sales.
- Fred Perrotta on Twitter
- Tortuga Backpacks
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home
Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales