Episode 694
The Secret To A Winning BFCM Offer (How To Test All Year Long) #602
August 1, 202321m 35s
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Show Notes
For Connor Rolain, head of growth at cookware brand, Hexclad, finding a winning BFCM offer isn’t just about running a higher discount. It’s a science that comes down to testing all year long. And he takes it seriously. Because ~50% of their revenue will come in November and December. On this episode of Ecommerce Marketing School, he shares their exact playbook for running offers all year long to land on the perfect strategy for BFCM.
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Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales