Episode 25
Scaling From $100M To $1B In Revenue With Babak Azad
Babak Azad is a direct marketing legend. He's spent north of $700 million on ads in his career and worked with brands like NOBULL, Butcher Box and Athletic Greens, just to name a few. But he got his big break at Beachbody – the makers of P90X, Insanity an
May 8, 202042m 52sExplicit
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Show Notes
The brands Babak has worked with have seen some pretty incredible results. He decreased CPA for NOBULL by 20%. Helped Butcher Box make an additional $1M+ in revenue each month. And netted Athletic Greens $300K in 12 months. Not bad, huh? He shares:
- Why marketing should be a part of your product development.
- Why you need 2 offers and 2 channels to scale.
- How they turned an iPhone video into ad creative in a week and a half.
- Why being on Amazon is a no-brainer.
Show Notes & Links:
- [4:22] How he went from the analytics side of the business to marketing.
- [6:41] How the Beachbody team thinks about creative.
- [7:51] How they’re keeping product and marketing aligned at GoodRx
- [9:23] Why you need to lean in hard on the channels where you’re seeing success.
- [11:43] Should you focus on channels one at a time?
- [13:28] Why you should be calling your customers more frequently.
- [16:34] Direct response marketing lessons.
- [22:24] How he thinks about hiring.
- [27:40] When you should start measuring brand awareness.
- [33:57] How to take an iphone video to TV and streaming.
- [38:30] The reason brands should be on Amazon.
- Babak Azad on Twitter
- Babak’s site
- GoodRx
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home
Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales