Nik Sharma’s Playbook For Launching A DTC Brand

Nik's team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian. Let’s face it. The man knows how to make a splash with a launch. He shares:

• How he tests brand ideas.
• How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old.
• The 4 channels every brand needs to focus on.
• His favorite brands for everything from website design to social media.

Show Notes & Links:

• [2:29] What’s changed with the brands he’s been working with since Coronavirus hit.
• [4:43] What it takes to get legacy retail brands set up to sell online.
• [6:35] The importance of amazing creative.
• [12:45] How to test a new brand idea with $300.
• [18:47] How Nik thinks about attribution.
• [20:13] Biggest mistake with attribution.
• [21:14] How he got started in DTC.
• [28:53] How he works with his clients.
• [32:32] The 4 channels you need to master.
• [33:49] Who to copy for SMS.
• [35:06] Who to copy for email.
• [35:59] Who crushes organic social.
• [36:59] Best in the YouTube game.
• [37:49] Best partnerships.
• [41:43] Best websites.
• [43:03] Who does a good job with influencers.
• Nik’s cell: 917-905-2340
• Sharma Brands
• Nik Sharma on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home
• Judy
• Empathy Wines
• Hydrant
• Not Pot
• Magic Spoon
• Resident Home
• Grubhub
• Postmates x Infatuation
• Louis Vuitton x Supreme
• Virgil Abloh x Cha Cha Matcha
• SeatGeek x David Dobrik
• Chahcha Matcha
• Twice Toothpaste
• Hello Fresh