Kettle & Fire’s Recipe for Repeat Revenue (with Wilson Hung)
Order confirmation emails give you information you actually want. So why aren't more brands using them as a growth opportunity? Kettle & Fire's Director of Growth, Wilson Hung, shares what they've done to turn confirmation emails into their superpower
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Show Notes
Wilson Hung is the Director of Growth at Kettle & Fire as well as the Co-Founder of getARPU.com, so he knows a thing or two about the world of ecommerce. As employee #2 at Kettle & Fire, he's been there through it all and shares how they've learned to use email an engine for recurring revenue. He also gets into:
- How 2 bloggers were responsible for 10k/month in revenue in the early days.
- Why they made it easier for their subscribers to skip orders.
- The value of using email to educate your customers.
- How you can use grocery stores as a way to acquire customers for your D2C business.
Show Notes & Links
- [4:35] Wilson’s initial 30-day plan with Kettle & Fire
- [9:32] How retail and D2C fit together in the CPG space
- [12:44] How can you maximize the impact of a confirmation email? (Especially if you’re a subscription business)
- [20:41] How to use education to guide your customers through the journey
- [22:57] How to measure your onboarding success
- [25:10] How does your online store support retail?
- The Ecommerce Marketing Show Home
- Kettle & Fire
- ARPU
- Wilson Hung on Twitter
- Dave Gerhardt on Twitter
Did you learn anything from this episode? If so, we'd love a review. 😊