Episode 30
Italic’s New Membership Program And PepsiCo’s Two New DTC Brands (Ecomm Nomms #3)
I warned you last week that the DTC space was having a serious moment. And this episode is no different. So while the list of topics isn't extensive, there's still a lot to unpack. Italic, a luxury brand without labels, launched a new membership program c
May 20, 202023m 57sExplicit
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Show Notes & Links:
- [1:24] What is Italic Black?
- [2:51] What Italic’s Founder & CEO has to say about the membership.
- [5:58] What changed Kristen’s mind about Italic Black.
- [8:34] What the DTC community has to say about it.
- [16:33] Snacks and Pantry Shop.
- [20:24] What the experience is like on the sites.
- Kristen LaFrance on Twitter
- Kristen's newsletter
- Italic Black
- Introducing Italic Black
- What the DTC Twitter community has to say about the membership
- This VC-funded anti-brand already has a 100K-person wait list
- PantryShop.com
- Snacks.com
- PepsiCo’s Move Into DTC
- Pepsi and Frito-Lay want you to buy all these snacks online with their new DTC websites
- PepsiCo’s Move Into DTC Is Both Sales Tactic and Consumer Research
Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales