How Vivian Kaye Made Her First $1M In Sales Without A Single Paid Ad
Scaling for a typical ecommerce brand almost always includes paid ads and email. Especially if you’re one of the few who make it to the $1M mark. But for Vivian Kaye, that wasn’t the case. In fact, she didn’t use paid ads or email for her brand, KinkyCurl
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Show Notes
Becoming the face and personality behind your brand can have a huge impact on your bottom line. Because at the end of the day, people want to buy from other people. They want to spend their hard-earned dollars with someone they like. That's exactly what Vivian has done with KinkyCurlyYaki. She shares:
- The power of building an audience and building a community.
- How to write a high performing post-purchase email.
- Why you can (and should) do SEO on your own.
- Why you should never hand over the vision for your brand to someone else.
Show Notes & Links
- [10:09] If you don’t use ads to get to $1M in sales, what does that look like?
- [13:23] Where was your audience?
- [15:45] What her most engaging email copy really looks like.
- [20:24] How do you get started with SEO?
- [25:12] How the KinkyCurlyYaki site has changed over time.
- [27:27] Vivian’s $10k photoshoot mistake.
- [34:29] The campaign that brought in $44k in 1 hour.
- KinkyCurlyYaki
- Vivian Kaye on Twitter
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home