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How To Write Welcome Emails That Turn New Subscribers Into Repeat Customers [Masterclass 7]
You probably don't remember very many welcome emails, do you? It's probably because they pretty much always look the same: generic messaging with a discount code. But we asked Val Geisler, CEO of Fix My Churn and self-proclaimed email geek, to spend 1 hou
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Show Notes
Your welcome emails are your chance to introduce your business and products to people who want to hear from you. And investing in an email that connects with new customers could be your secret to turning first time buyers into repeat customers who spend more and stay longer. Val shares:
- What the sender name of your emails *has* to include.
- The right way to use bold text.
- The power of having a person connected to your brand.
- Why you should use welcome emails to tell your founding story.
Show Notes & Links:
- [2:54] What a good welcome email looks like.
- [5:20] Brands getting email right.
- [9:25] Email #1 feedback.
- [28:07] Why we need to stop including social links in emails.
- [29:28] Email #2 feedback.
- [34:18] the problem with having your emails all one image.
- [38:45] Email #3 feedback.
- [46:02] Email #4 feedback.
- [50:04] The most powerful way to word your CTAs.
- [51:05] Email #5 feedback.
- Val Geisler on Twitter
- Val’s site
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home