Episode 42

How to Find Website Conversion Opportunities For Your Brand with Jon MacDonald [Summer of Growth #2]

When it comes to converting traffic, many brands are skipping the basics and going straight to the advanced tactics. They’re skipping elementary, middle, and high school and jumping straight into college. So Jon MacDonald, Founder of The Good, an agency t

Ecommerce Marketing School

July 22, 202057m 44sExplicit

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Show Notes

Before you obsess over A/B testing and optimization, make sure you have a solid foundation. On this episode, Jon shares:

The best way to get feedback on your site.
Why you need to get ads running from day 1.
The first thing you need to do with Google Analytics.
The concept of rage clicking.

Show Notes & Links:

[5:34] Targets for add to cart and conversion rates.
[8:04] Why John isn’t a fan of discounting.
[11:28] Alternatives to offering welcome discounts.
[18:29] What to do if your paid ads aren’t converting.
[23:49] Landing that first sale.
[40:08] Where to start with Google Analytics.
[42:58] How often should you be updating your homepage?
[50:07] Why you should remove the carousels on your site.
[52:14] The right time to start A/B testing.
Jon MacDonald on Twitter
The Good
Hotjar
Dave Gerhardt on Twitter
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Topics

shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales

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