Episode 20
How To Consistently Get 40% Open Rates (And The Power of Influencers) with Melanie Balke
Most marketers are happy with open rates between 18-20%. But for Melanie Balke, a marketing consultant who specializes in ecommerce, open rates any lower than 40% means there’s a huge opportunity. One that starts with segmentation. So she shares her proce
April 24, 202037m 59sExplicit
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Show Notes
Melanie's background is in email marketing and advertising. She's worked with skincare brands to food brands to clothing brands. On this episode she shares:
- Her playbook for working with influencers.
- Why you should be shooting for 40% open rates with your emails.
- How to use email and text messaging together.
- How to calculate what you should be spending on ads.
Show Notes & Links:
- [2:04] The biggest mistakes she sees ecommerce marketers making.
- [7:45] Tips for getting amazing content for social.
- [10:03] How to find influencers.
- [12:40] How to pitch influencers.
- [13:55] Why a 40% open rate is Melanie’s target for every email she sends.
- [19:40] The best way to use text messages.
- [26:27] How to start with segmentation.
- [28:06] Knowing what to spend on ads.
- [31:56] Why your creative is the most important aspect of your ads.
- [34:18] How to test creative before putting any budget behind it.
- Melanie Balke’s site
- Melanie Balke on Twitter
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home
Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales