Episode 14
How To Bounce Back From This Downturn (with The Good's Jon MacDonald)
There's never been a better time to optimize conversion on your website. How can you convert more of the traffic you're already getting? We asked The Good's Founder, Jon MacDonald, for some quick wins to help you get there and why channels you own are so
April 3, 202033m 9sExplicit
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Show Notes
The Good is a conversion rate optimization firm that's obsessed with turning more visitors into buyers. Jon shares:
- The state of ecommerce amidst the COVID-19 pandemic.
- What to focus on if you can’t spend $ to acquire new customers right now.
- Quick wins for ecommerce brands to focus on.
- Why channels you own are king.
Show Notes & Links:
- [8:29] How to convert the traffic you’re already getting as quickly as possible.
- [10:16] How to think about messaging right now.
- [13:43] The right way to think about discounting.
- [16:28] Why you should focus on your highest value customers.
- [17:47] How to ensure your highest-margin product pages have the highest conversion rate.
- [18:48] The marketing channels that are recession-proof.
- [24:34] How to do customer research right now.
- [26:15] Why you should never delete out of stock pages.
- The Ecommerce Marketing Show Home
- The Good’s State of Ecommerce Report
- Jon MacDonald on Twitter
- Dave Gerhardt on Twitter
Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales