Episode 39
Everlane And Reformation Under Fire, Ty Haney Is Back At Outdoor Voices, And What’s Next For Kristen (Ecomm Noms Finale)
Values are a funny thing. You have to be willing to live them every single day. In every single situation. And many brands treat the process as a one and done situation. Or just pick and choose when they’re going to stay true to the values they set at the
July 6, 202017m 7sExplicit
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Show Notes
And get your tissues. Because this is the last episode of Ecomm Noms. Kristen is off to do big things at Shopify.
- Why Everlane and Reformation are under fire.
- Ty Haney is back at Outdoor Voices.
- What’s next for Kristen.
Show Notes & Links:
- [1:11] Some of the brands being criticized for exclusionary cultures.
- [4:57] Why brands need values.
- [8:34] Outdoor Voices’ BOD overhaul.
- [11:00] Brands who truly live out their values.
- [14:23] Where you can catch Kristen next.
- Kristen LaFrance on Twitter
- How DTC startups fall flat in marketing their values
- Tyler Haney Returns to Outdoor Voices With a New Vision—One That Starts With a Female-Led Team
- Everlane’s Convenient Transparency
Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales