Episode 119
Double Down On Growing Your Email List For BFCM (with Aaron Orendorff)
We’re heading into what’s supposed to be the busiest (and craziest) Black Friday/Cyber Monday ever. Which means there’s a ton of opportunity. But also more competition than ever before. On today's episode, Dave sits down with Common Thread Collective's VP
October 23, 202018m 26s
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Show Notes
When we saw Aaron's swipe file of 400+ ecommerce holiday campaigns, we knew we had to bring him on to drop some tips to help you power through your busiest time of year. He shares things like:
- The importance of having a black Black Friday (no, that’s not a typo)
- Why you need to be able to share your offer in 1 line
- 3 different segments you need to focus on
- Why it’s worth it to spend $ to grow your email list
Show Notes & Links:
- [2:58] BFCM best practices.
- [4:58] The most common offers they saw.
- [6:44] The best way to package up your offers.
- [10:00] Where you should focus in the weeks leading up to BFCM.
- [14:21] A hack to help you figure out which products your customers want discounts on.
- [15:39] Why you should be aiming to get responses with some of your emails.
- Data on 435 of the Best Ecommerce Holiday Campaigns: 10 Strategies & 745 Examples with Downloadable Screenshots
- Aaron Orendorff on Twitter
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home
Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales