Episode 9
Coalatree's Lessons From 8 Crowdfunding Campaigns and $2M+ Raised (With J.M. Fabrizi)
We've all heard about amazing success stories on crowdfunding sites like Kickstarter, but we had no idea what went into launching a successful campaign. So we brought on J.M. Fabrizi, Director of Brand at Coalatree, an eco-minded apparel brand. They've la
March 6, 202032m 28sExplicit
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Show Notes
J.M. Fabrizi has been part of a lot of Kickstarter campaigns at Coalatree. And they've all been overfunded (woah). So we wanted to get a behind-the-scenes peek at what they do to make it happen. He shares:
- Why Coalatree made the switch from retail to DTC.
- Why Kickstarter is 🔥 for introducing new products.
- The keys to building a successful campaign.
- How to keep backers engaged after they support your campaign.
Show Notes & Links
- [1:44] The transition from 200 retail locations in 8 countries to DTC
- [5:24] What are the benefits of using Kickstarter?
- [7:30] Behind the scenes of a successful crowdfunding campaign
- [9:19] Why you should build a brand first
- [14:25] What the team looks like
- [18:37] Advice for your first crowdfunding campaign
- [23:12] How to keep the momentum going over the next several months
- The Ecommerce Marketing Show Home
- Coalatree
- Coalatree’s Latest Kickstarter Campaign, a shirt made of coffee grounds ☕️
- 7 Keys to a Successful Crowdfunding Campaign
- Dave Gerhardt on Twitter
Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales