Episode 35
Building An Aesthetic For Your Brand From Day 1 (with BOXFOX’s Chelsea Moore)
Chelsea Moore started BOXFOX, a personalized gift-giving platform, out of her tiny apartment in Southern California. Today, they're in a 20,000 square foot warehouse. But they started out scrappy. Fresh out of college and just 22, Chelsea has been focused
June 12, 202032m 23sExplicit
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Show Notes
Chelsea has had a really clear vision for BOXFOX's branding since day 1. She knows how much aspects of the business like product photos and the unboxing experience matter, so she's laser-focused on making every single experience align with their vibe. She shares:
- What their outreach looked like ahead of launch.
- How they manage email with so many different personas.
- The biggest game-changer for increasing AOV.
Show Notes & Links:
- [0:56] How did BOXFOX start?
- [8:03] What does marketing at BOXFOX look like?
- [9:55] What their email strategy looks like.
- [13:45] Marketing channels they want to dig into further.
- [16:52] How COVID has affected their business.
- [23:41] How they take their product photos.
- [27:17] When they started really focusing on AOV and retention.
- Chelsea Moore on Twitter
- Contact Chelsea
- BOXFOX
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home
Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales