Episode 34
Brands Getting In On Animal Crossing, The Allbirds x Adidas Partnership, And How To Keep The DTC Momentum Going (Ecomm Noms #5)
First of all, wtf is Animal Crossing and why should you care? Don't worry, Kristen breaks it down in an Animal-Crossing-for-Dummies kind of way. Which, honestly, was perfect. Allbirds and Adidas are redefining the world of partnerships and joining forces
June 3, 202023m 56sExplicit
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Show Notes
Show Notes & Links:
- [1:51] How brands are using Animal Crossing to engage with their followers.
- [6:11] Brands getting involved.
- [10:10] Allbirds and Adidas are joining forces to create a high performance sneaker with the lowest possible carbon emissions.
- [13:32] What the DTC community has to say about the partnership.
- [15:07] Why the coming months are so critical to DTC.
- [16:35] The unexpected verticals that have seen growth during lockdown.
- [17:57] How Andie has shifted their strategy to thrive in a time when travel isn’t realistic for so many people.
- [19:44] What “Taboo” brands can teach us about building on the DTC momentum.
- Kristen LaFrance on Twitter
- Kristen's newsletter
- Animal Crossing is emerging as a media channel for brands in lockdown
- Glossier’s Hoodie in Original Pink is back on Animal Crossing
- Adidas and Allbirds Are Joining Forces—And Rewriting the Rules of Competition
- The coming months will make or break the DTC boom
- Why “Taboo” Brands are Thriving in DTC (and what we can learn from it)
Topics
shopifyecommercemarketingentrepreneurshipcommercesmall businesssalesonline sales