The Use of Artificial Intelligence in Digital Advertising – with Yang Han
eCommerce Marketing Podcast · Arlen Robinson
March 23, 201822m 33s
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Show Notes
Marketing Strategies Revealed in this Episode:
- The use of artificial intelligence in digital advertising
- How machine learning and data-intelligence can help increase advertising campaign ROIs
- Predicting conversions
- The use of "Smart" ads ( personalized creative and messaging)