The Next Generation of AI in eCommerce - with Blake Van Leer

He is currently the EVP & GM of Proto AI's eCommerce division, a first of its kind AI product, which helps online retailers increase revenue and conversions through auto optimizing product recommendations while personalizing the customer journey. Additionally, he serves as Special Advisor to Kathy Ireland®, where he has helped Kathy Ireland Worldwide's B2C retail brand scale from $2B to $3.1B in sales by providing strategic planning on high level topics, partnerships, acquisitions and technology endeavors. Blake oversaw Kathy's entire online ecommerce ecosystem. Here he led both kiWW and partner's ecommerce teams. Some of these partnerships included Macys, Zulilly, BHFO, and Neiman Marcus. Blake also advises several other companies in the nonprofit sector, e.g. ChickTech and Best Buddies.

In this episode, you will learn

• How artificial intelligence is currently reshaping the eCommerce industry

• Ways AI contributes to optimizing the customer journey in online retail

• How AI-powered personalization improves customer experience and boosts conversions in eCommerce

• How can privacy concerns be mitigated within the context of online retail

• Examples of innovative uses of AI in eCommerce

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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