Omnichannel Marketing and the Power of Diversification - with Andrew Maffettone
eCommerce Marketing Podcast · Arlen Robinson
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Show Notes
Andrew is an e-commerce marketing expert with over 15 years in the industry, he is the Founder of BlueTuskr, a full-service marketing company for e-commerce sellers and the host of The E-Comm Show podcast.
In this episode, you will learn
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What is omnichannel marketing is and why it's so crucial for e-commerce businesses today
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What are the key channels that e-commerce sellers should consider when implementing an omnichannel marketing strategy? How do they differ in terms of audience and potential reach?
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How do you approach measuring the success of an omnichannel marketing strategy? What metrics or KPIs should businesses pay attention to
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How can e-commerce sellers effectively leverage omnichannel marketing to diversify off of traditional marketplaces like Amazon and eBay?
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How do you approach measuring the success of an omnichannel marketing strategy? What metrics or KPIs should businesses pay attention to?
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Success stories of businesses that have thrived by diversifying off marketplaces through omnichannel marketing?
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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