Amazon Click-Through Success Strategies - with Francisco Valadez
eCommerce Marketing Podcast · Arlen Robinson
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Show Notes
Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand's online retail presence.
In this episode, you will learn
- How Amazon's Click-Through Rate (CTR) impacts a product's visibility and sales performance on the platform
- Best practices that sellers should implement to optimize their CTR on Amazon
- 'Hacks' or lesser-known strategies for significantly improving CTR on Amazon listings
- How does improving CTR correlate with conversion rates and is there a point where focusing on CTR might not translate into higher sales
- How sellers should adapt their strategies to maintain or improve their CTR in light of changes to the Amazon algorithm
- Case studies where implementing specific CTR strategies led to notable improvements in a product's performance on Amazon
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For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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