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Ads & CRO: Business Growth Hacks - with Duane Brown

Ads & CRO: Business Growth Hacks - with Duane Brown

eCommerce Marketing Podcast · Arlen Robinson

September 11, 202330m 3s

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Show Notes

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 42 countries around the world. Over the years Duane has had the opportunity to work with brands including ASOS, Birdies, Pela Case, Jack Wills, Rose & Rex and FTD/ProFlowers. Him and his team help ecommerce and DTC brands grow through PPC marketing, data, and CRO.

In this episode, you will learn

  • Key strategies for leveraging PPC marketing to drive growth for ecommerce and DTC brands

  • Common misconceptions about Paid Ads in the ecommerce industry, and how can businesses avoid falling into these traps

  • The essential elements to focus on in order to optimize an ecommerce website for better conversion rates

  • Balancing the budget between Paid Ads and CRO for businesses just starting out in ecommerce

  • A brand that effectively utilized Paid Ads and CRO to build a profitable business

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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