Episode 270 - Grow on Google Like Never Before in 2024 (Trends, Tips and New Stuff)
eCommerce Evolution · Brett Curry
February 7, 202445m 21s
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Show Notes
If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that.
In this episode, I interview Matt Slaymaker on the latest and greatest from Google.
Here’s a look at what we cover:
- What are the best brands doing on Google that others aren’t?
- What are the keys to a better, more productive relationship with your agency?
- How has PMax evolved, and how can you fully leverage it?
- What about Demand Gen - Google’s newest campaign type? Spoiler alert: it’s not great... yet. But we see potential.
- How should we think about AI with Google ads?