Episode 246 - Triple Revenue with "Challenge" Based Marketing
eCommerce Evolution · Brett Curry
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Show Notes
What if you could find one strategy that, if properly executed, could:
- Triple your revenue
- Build a hyper-engaged community around your brand
- Get feedback on exactly what products to launch next (and create anticipation around the launch of new products)
- Create an ongoing, repeatable marketing vehicle that improves CAC and LTV
- Establish a content machine
Sounds too good to be true? That's exactly what creating "Challenges" did for Alicia Reynoso and her fiancé. They went on to build a "60-Day Hydration Challenge" around their brand: Live Infinitely.
They leverage their challenge to grow from a mostly Amazon brand, to 50/50 Amazon and Shopify, to having a successful exit.
In this episode, Alicia and I dive into the why behind "Challenges" and what it takes to make them successful.
#eCommerceEvolution #ChallengeBasedMarketing #LiveInfinitely #AliciaReynoso #eCommerceTips #CommunityBuilding #CustomerValue #BusinessGrowth #RevenueBoost #HydrationChallenge