Episode 242 - Optimizing the Digital Shelf with Jacques Van Der Wilt
eCommerce Evolution · Brett Curry
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Over 1 billion shopping experiences take place on Google alone every single day. Millions more occur across popular platforms like Facebook, Instagram, and Amazon.
Are your products showing up on the “digital shelf” for eager shoppers?
Feed marketing is the perfect blend of art and science, advertising and merchandising.
Feeds power Google Shopping Ads (PMAX) and Facebook ads. They lay the foundation for eCommerce brands, enhancing all other marketing efforts and driving better results.
Here is a look at what we cover:
- Common feed mistakes that keep your products off the digital shelf and unavailable to eager shoppers.
- How a sporting apparel company increased clicks by over 200% with better product titles.
- Optimizing your efforts as you go (based on results).
- Giving shoppers AND platforms (Google, Facebook, etc.) what they want so that you attract more new customers.
- What Dynamic Prospecting is, and how optimized feeds can fuel new customer acquisition.