Episode 241 - Building Community with Carlos Alvarez
eCommerce Evolution · Brett Curry
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Show Notes
Community and great brands go hand-in-hand. If you want to maximize LTV, build raving fans, stimulate referrals, and create a stable base of customers - COMMUNITY is at the center.
Carlos Alvarez is a legend in the eComm and Amazon seller space. He's been a full-time seller on Amazon for 15 years. He's also in the super-elite club of 9 figure sellers.
He's built the world's largest Amazon seller meetup group. It used to be fully in-person before the pandemic, but is now hybrid, allowing for greater accessibility and participation. And that's not all! He's created a community exclusively for physical product brands as well.
Here's a look at what we cover:
- Why focusing on size alone isn't the way to build a large and thriving community.
- The secret sauce principle of "if everyone is invited, no one is invited."
- The mechanics of building an email list and how to build an engaged community from that list.
- How to structure an offer ladder.
- Tools for building community.
- Plus more!