Episode 163 - Advice from a Former Top 200 Seller on Amazon - Jason Boyce from Avenue 7 Media
eCommerce Evolution · Brett Curry
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Show Notes
If you think the Amazon marketplace is wild right now, you should have seen it in 2003. My guest today is Jason Boyce. Jason is a former Top 200 Seller on Amazon - a spot he held for 10 years before selling his company. Now he’s frequently interviewed and quoted in the media on all things Amazon. He was recently interviewed for a PBS Frontline Documentary called Amazon Empire: The Rise and Reign of Jeff Bezos. We discuss some hot takes on broader Amazon topics, plus dive into specific tips for sellers.
Here’s a look at what we discuss:
- How big is Amazon really…and why it’s actually BIGGER than you think
- Amazon and antitrust and what it means for sellers
- How little improvements to CTR and conversion rate create a compounding effect
- Owning the digital shelf - what it means and what you should be focusing on
- Controlling your brand. How to proactively control and protect your brand
- Lessons from Jason’s new book - The Amazon Jungle