Episode 132 - The Two Hottest Trends in Amazon Advertising - Sponsored Brand Video and DSP
eCommerce Evolution · Brett Curry
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Show Notes
Amazon Advertising has exploded in recent years. In fact, Amazon is now the 3rd largest online advertising platform behind only Facebook and Google. Pretty impressive for a company who’s a retailer first, cloud computing 2nd, and online advertising 3rd.
In this episode, I wanted to bring on the sharpest mind in Amazon Advertising that I know - OMG’s very own Chris Tyler. I brought him on so we could deep dive into the two hottest trends in Amazon Advertising right now - Sponsored Brand Video (formerly Video in Search ads) and Amazon DSP. Here’s a look at what we cover:
- What is Amazon DSP and how can sellers use it to reach shoppers on an off Amazon?
- How to target people actively shopping for your competitor's products who haven’t purchased yet.
- How Sponsored Brand Video (SBV) ads are outperforming ALL other ad types for most of our clients.
- 5 keys to a great Sponsored Brand Video Ad
- How you can test SBV without spending a fortune on video production
- Plus more!