Ecomm Breakthrough

Adam “Heist” Runquist is an e-commerce entrepreneur who helps others build, scale, sell, and invest in e-commerce brands. While working in the corporate world for NRG, a Fortune 300 energy company, he began sharing his knowledge of Amazon on his YouTube channel under the pseudonym Adam Heist. He also facilitates FBA Masterclass, an exclusive mentorship program designed to help people achieve success through Amazon FBA. For over four years, Adam served as Goal Zero’s Head of Operations and Supply Chain, influencing his Amazon journey. Adam is also an avid cyclist, which has inspired many of his e-commerce brands. In this episode… Amazon is the premier marketplace for selling products, but scaling a brand can be a challenge for the inexperienced. If you are ready to grow your brand to over seven figures, Amazon experts suggest focusing on three pillars: product development, listing optimization, and traffic generation. Many e-commerce entrepreneurs are solopreneurs who handle all aspects of their business. However, they’re still competing against large conglomerates with teams of experts. Amazon selling mentor and e-commerce entrepreneur Adam “Heist” Runquist asserts that it’s possible to professionalize a brand by adhering to the three pillars. Once a product is appropriately designed for a target audience, it clears a path for better rankings, more pay-per-clicks, and increased conversion rates. To optimize product listings, Adam suggests concentrating on a small range of keywords and imagery using A/B testing. Regarding traffic generation, it’s vital to understand what proportion of your sales are driven organically or through PPC. And while leveraging Google and YouTube ads can be beneficial, Adam advocates partnering with influencers as brand ambassadors. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Adam “Heist” Runquist, e-commerce entrepreneur, to talk about exit and brand scaling strategies. Adam discusses business exit strategies and tips for partnering with influencers. Adam also expounds on the prime importance of focusing on product development, listing optimization, and traffic generation. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Adam "Heist" Runquist on LinkedIn | YouTube FBA Masterclass Special Mention(s): Kevin King on LinkedIn Steven Pope on LinkedIn Roland Frasier on LinkedIn The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer Johan Derkits on LinkedIn Joe Shelerud on LinkedIn Mansour Norouzi on LinkedIn Billion Dollar Seller Summit Seller Sessions Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Four Critical Pillars for Amazon Listing Optimization” on the eComm Breakthrough Podcast “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” on the eComm Breakthrough Podcast

Jamie Davidson is a Co-founder and Amazon Coach at AMZ Insiders, where he advises entrepreneurs on starting, building, scaling, and exiting their e-commerce businesses. In 2018, he reached a milestone, crossing the nine-figure mark selling online products via Amazon FBA. Before his introduction to Amazon sales and AMZ Insiders, Jamie was the CEO of a private equity-backed company until 2013. Jamie is also a West Point graduate and former Army Officer, where he honed his leadership skills as a platoon leader, company executive officer, and assistant battalion supply officer. In this episode… The adage that a business's success is 95% process and 5% people is a truism. However, scaling to nine figures depends on systems, teams, and product development. Amazon selling expert Jamie Davidson shares that his brand rapidly grew to an eight-figure business. But when he committed to expanding to nine figures, Jamie recognized that he needed to adjust his systems and processes. He advises that as you build your business, you can conduct time studies to assess where you’re exhausting your time and identify time-consuming activities. Once you analyze your time study, work to reduce activity times, prioritize duties, and automate or delegate tasks. Additionally, you should focus on product development by creating new products and staying up-to-date on emerging industry trends. Lastly, Jamie recommends focusing on profit margin and inventory management. Understanding your net helps to determine your ability to reinvest in new products. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Jamie Davidson, Co-founder and Coach at AMZ Insiders, about effective strategies to grow your Amazon business more efficiently. Jamie reflects on his journey to becoming a nine-figure brand. He also discusses building a productive e-commerce team and scaling operations, why product development is integral to business growth, and systems for scaling to nine figures. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Jamie Davidson on LinkedIn | Instagram Jamie Davidson’s coaching services AMZ Insiders Special Mention(s): Bradley Sutton on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber NetSuite Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renée Mauborgne Go High Level Dima Kubrak on LinkedIn Related Episode(s): “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber on the eComm Breakthrough Podcast “Money Lost, Lessons Gained: Carlos Alvarez Reveals the Mistakes Behind His $16M Business Mistakes!” on the eComm Breakthrough Podcast

Jamin Arvig is Co-founder of aiCommerce, a multichannel digital agency offering a full range of e-commerce services including launch strategies, ad management, and fulfillment. He is also Co-founder of Brands 10X, a platform helping e-commerce businesses sell into brick-and-mortar channels and aiC Brands, which invests in and owns multichannel brands. As a seasoned professional with 20 years in the industry, Jamin is a thought leader in e-commerce, having presented at Harvard Business School, London Imperial College, Global Networking Summit, CEO Retail Summit, and several YPO events and industry conferences. In this episode… There are several reasons why brands should leverage distribution channels to grow and scale including reaching a wider audience, enhancing brand awareness, improving customer experience, and increasing sales. What are specific growth levers for expanding distribution channels? According to e-commerce expert Jamin Arvig, three growth levers are essential: online marketplaces, direct-to-consumer, and brick-and-mortar stores. When determining if a marketplace fits your brand, Jamin recommends listing the channels where you want to sell your products. Amazon, eBay, and Etsy are some of the most popular online marketplaces to consider. Once you have chosen your channels or marketplaces, the next step is distributing your top-selling products, especially if you have many SKUs. Finally, partner with experts and mentors who can assist you in navigating your path — assisting you in making strategic decisions, better managing your time, and bringing your vision to reality. On today’s episode of the eComm Breakthrough Podcast with Josh Hadley, he welcomes Jamin Arvig, Co-founder of aiCommerce, to discuss growth levers for expanding distribution channels. Jamin talks about how multichannel strategies influence brand valuation, prioritizing e-commerce channel opportunities, processes for expanding into new markets, and when to consider distributing brand products to brick-and-mortar stores. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Jamin Arvig on LinkedIn aiCommerce Buy with Prime Brands 10X Thrasio Special Mention(s): Kevin King on LinkedIn Roland Frasier on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Traction: Get a Grip on Your Business by Gino Wickman Scaling Up: How a Few Companies Make it...and Why the Rest Don’t (Rockefeller Habits 2.0 Revised Edition) by Verne Harnish Entrepreneurial Operating System (EOS) - Library Carlos Cashman on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” with Roland Frasier on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast

Ehud Segev is a renowned mentalist known as The Mentalizer and specializes in combining his knowledge of the subconscious mind with business and marketing. He is also a recognized authority in Amazon marketing, having studied the platform in-depth and helped hundreds of sellers rapidly increase their income. As an Amazon thought leader, Ehud has published two best-selling books, 9 Steps to Influence: A Mentalist's Guide for Everyman and Secrets of the Voice: Read People and Influence Others Using the Voice, which has been translated into several languages. Ehud is a serial entrepreneur, owning a cosmetics factory, an e-commerce marketing and advertising agency, TV studios, and a chain of restaurants. In this episode… Branding is the essence of sales. But what is a brand, and how do you develop it? Ehud Segev, an e-commerce marketer and mentalist, defines a brand in a single word: audience. Once you have identified an audience interested in purchasing your products or services, it’s vital to differentiate and develop your brand. One strategy many Amazon sellers overlook is leveraging poor reviews. Rather than viewing negative feedback as a death knell for your company, consider complaints as pain points begging for solutions. Ehud asserts that unfavorable critiques are roadmaps to success because they identify gaps in the market. On today’s episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Ehud Segev, Amazon marketer and renowned mentalist known as The Mentalizer, to discuss the software Logie.ai and how to increase Amazon sales by partnering with influencers and content creators. Ehud shares what attracted him to become an Amazon seller, explains the essence of a brand, how to build an audience, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Ehud Segev on LinkedIn | YouTube Email Ehud Segev: [email protected] The Mentalizer Logie.AI 9 Steps to Influence: A Mentalist’s Guide for Everyman by Ehud Segev Secrets of the Voice: Read People & Influence Others Using the Voice by Ehud Segev Special Mention(s): Kevin King Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Steven Pope on LinkedIn Seth Godin on LinkedIn Uri Levine on LinkedIn Fall in Love With the Problem, Not the Solution: A Handbook for Entrepreneurs by Uri Levine Make.com Airtable James Thomson on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast “Four Critical Pillars for Amazon Listing Optimization” on the eComm Breakthrough Podcast “What Every Private Equity Firm Is Looking For in Your Ecomm Business With James Thomson” on the eComm Breakthrough Podcast

Mitch Russo is the CEO of MindfulGuidance. In 1985, he founded TimeSlips Corp, a software company he started from his garage. After exiting the company, he became independently wealthy at 42. From there, Mitch began BusinessBreakthroughs with Tony Robbins and the late Chet Holmes, where he was the President and CEO. Mitch is a two-time Inc. Magazine Entrepreneur of the Year nominee and author. His best-sellers include Power Tribes: How Certification Can Explode Your Business and The Invisible Organization: How Ingenious CEOs Are Creating Thriving, Virtual Companies. In this episode… To grow an online business, e-commerce entrepreneurs need to focus on three foolproof methods: increasing customer numbers, increasing the value of transactions, and increasing the frequency of transactions. Most e-commerce sellers pursue traditional advertising in the hope that it will raise brand awareness. But serial entrepreneur Mitch Russo advocates free advertising using PR methods such as podcast features, press releases, and news articles. However, don’t expect instant results — it could take 30 or more appearances to experience sales conversions. Growing a fanbase helps immensely with boosting transaction frequencies. Mitch recommends creating effective communications and content using platforms like YouTube, TikTok, and Instagram to build a loyal following. LinkedIn and email campaigns are also effective channels to reach your target audience. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Mitch Russo, CEO of MindfulGuidance, talks about building profitable and scalable companies. Mitch shares strategies for increasing customer count and the value of transactions, leveraging free advertising to boost sales, and techniques for growing the frequency of purchases. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Mitch Russo on LinkedIn Mitch Russo ClientFolio.io Profit Stacking Secrets free downloads Power Tribes: How Certification Can Explode Your Business by Mitch Russo The Invisible Organization: How Ingenious CEOs Are Creating Thriving, Virtual Companies by Mitch Russo Profit Stacking Secrets: Explode Your Profits by Stacking Small Ideas With Simple Actions by Mitch Russo Special Mention(s): Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Roland Frasier on LinkedIn Kevin King The Alchemist by Paulo Coelho Your Most Important Number: Increase Collaboration, Achieve Your Strategy, and Execute to Win by Lee Benson ChatGPT Notion Related Episode(s): “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm BreakthroughPodcast “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” with Roland Frasier on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast

Carlos Alvarez is the Founder and CMO at Wizards of Ecom, a Miami-based global e-commerce academy educating entrepreneurs on how to leverage Amazon for financial freedom. Carlos is a 15-plus-year veteran in the Amazon space who has scaled his brands into a nine-figure entity. Additionally, he is the Founder and CEO of Blue Bird Media & Marketing Solutions, a digital marketing agency specializing in product sourcing, brand building, Amazon vendor management, PPC, and lead generation. Carlos also hosts the world's largest free-to-attend Amazon Meetup group where participants discuss e-commerce, self-publishing, advertising, and selling on Amazon. In this episode… Scaling a business to seven figures and above requires a strategic roadmap that includes designing a vision, diversifying and expanding, and extending market reach. Boosting market coverage can also involve community building. Why is community essential to brand growth? Carlos Alvarez, an entrepreneur and experienced marketer, asserts that he will only launch a product if there is a demand for it. Many Amazon sellers use pay-per-click advertising to raise brand awareness. Unfortunately, PPC prices have increased by over 30% since 2021 and will continue to rise. Carlos explains that having a devoted community of customers who trust you as a vendor can lead to customer advocacy, word-of-mouth recommendations, and positive reviews. Building a community can be as simple as creating social media accounts. However, Carlos advocates for in-person groups like Meetup. Face-to-face interactions allow for open conversations, brainstorming, and real-time surveys and opinions. On today’s eComm Breakthrough Podcast, Josh Hadley interviews Carlos Alvarez, Founder and CMO at Wizards of Ecom, about strategies for building a community and brand. Carlos shares his passion for building community, explains his strategies for managing a portfolio of businesses, and discusses his business ventures. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Carlos Alvarez on LinkedIn Text Carlos Alvarez: 305-902-1283 Wizards of Ecom Wizards of Ecom Podcast Wizards of Ecom app Online Seller Cruise Salsa Kings Special Mention(s): Kevin King Howard Thai on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Chris Ducker on LinkedIn Traction: Get a Grip on Your Business by Gino Wickman Rocket Fuel: The One Essential Combination That Will Get You More of What You Want From Your Business by Mark C. Winters The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman Slicing Pie Handbook: Perfectly Fair Equity Splits for Bootstrapped Startups by Mike Moyer Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim Headspace Jeffrey Cohen on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the Ecomm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the Ecomm Breakthrough Podcast “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” on the Ecomm Breakthrough Podcast

Michael Maher is the Owner and Visionary of Cartology, a simple-solutions platform providing full-management services for Amazon brands including catalog optimization, advertising, and international expansion. Before Cartology, Michael was the President of Matters of the Cart, a multi-channel enterprise that eventually evolved into Cartology. Additionally, Michael hosts The Longer Game podcast, where he discusses the future of retail. In this episode… Amazon entrepreneurs' success stories can inspire many people to start their own e-commerce store. However, it’s crucial to understand the challenges that online sellers face. What are some strategies that e-business owners can implement to avoid certain obstacles? Customer reviews can make or break a business. For Amazon seller Michael Maher, he quickly learned not to take the reviews personally. Instead, he leveraged the feedback as opportunities to improve his products. During these pivotal moments, it’s wise to meet with manufacturers to discuss how they can rectify issues. Michael also advises avoiding attachments to products, as attaining growth and scalability on Amazon heavily depends on new inventory. If a product performs poorly, don’t hesitate to discontinue the ASIN. In this episode of the eComm Breakthrough Podcast, Josh Hadley chats with Michael Maher, Owner of Cartology, about strategies to implement to scale a business. Michael shares the lessons he learned as a novice Amazon seller, how to leverage customer feedback, and how temporary setbacks inspired him to share his knowledge. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Michael Maher on LinkedIn | Instagram Email Michael Maher: [email protected] Cartology The Longer Game Special Mention(s): Nathan Hirsch on LinkedIn Kevin King Howard Thai on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Traction: Get a Grip on Your Business by Gino Wickman My Utmost for His Highest: Quality Paperback Edition by Oswald Chambers Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan Nutshell Zapier Make Brett Bohannon on LinkedIn Amazon With Brett Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber”

Leo Sgovio is the Founder and CEO of Convomat, an influencer and affiliate marketing platform for Amazon sellers. He’s an entrepreneur passionate about digital marketing and technology and has over 15 years in the e-commerce industry. Leo started his career as an SEO and pay-per-click advertising specialist, working with tech solutions like Google and Adobe. In 2015, he launched his private label brand on Amazon, bringing his knowledge of the enterprise e-commerce space to the Amazon community. As a result, Leo is a sought-after thought leader on the subject and speaks at various Amazon conferences worldwide. In this episode… The A9 algorithm uses various components, such as product titles, descriptions, and keywords, to rank products on Amazon. How can you customize A9 to improve your organic rankings? Leo Sgovio, an affiliate marketing expert and influencer, advises that when creating relevant product listings, it’s best to start with product targeting campaigns. This Amazon advertising campaign focuses on specific products you wish to sell and increases visibility and sales. In terms of keywords, Leo recommends inserting them into the images to help stand out from the competition. Amazon will crawl the text, ranking your products higher. Leo also suggests using search query performance to gather relevant information from the data it produces. Learn more about the A9 algorithm in this episode of the eComm Breakthrough Podcast, where Josh Hadley interviews Leo Sgovio, Founder and CEO of Convomat. Leo discusses how A9 helps improve organic rankings, finding hidden keywords on Amazon, and leveraging sales with influencer campaigns. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Leo Sgovio on LinkedIn | Facebook Convomat Special Mention(s): Kevin King Steven Pope on LinkedIn Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Billion Dollar Seller Summit Unified Patents Dimitri Vorona on LinkedIn Jungle Ace Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! By Robert T. Kiyosaki Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century by Napoleon Hill The One Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan Be Focused – Focus Timer Ezra Firestone on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”

Andy Hooper is the CEO of Global E-commerce Experts, a company helping brands globally expand through its three core elements: compliance, logistics, and online distribution. Andy is also an investor at GEE Capital, a firm that acquires e-commerce service providers to support the growth and expansion of Global E-commerce Experts. As an accomplished e-commerce specialist, he’s been expanding brands into new markets for over 15 years. At Global E-commerce Experts, he leads a team of professionals in the UK and EU. Andy built his career upon his successful experience growing an organization's profits through B2B and e-procurement. In this episode… Expanding an e-commerce brand globally can bring several benefits, including increased sales, business diversification, and building a global brand and reputation. However, the challenge is knowing when the time is right to launch internationally. Before testing the global markets, consider the maturity of your business, the demand for your products in other countries, and the costs of expanding internationally. Though the rewards of becoming a global brand can be significant, it also takes careful planning and a commitment to adapting to new cultures and markets. Once you’ve weighed all of the risks, entrepreneur and global e-commerce expert Andy Hooper offers a three-step international expansion formula: Ensure US-based sales consistently cross $5 million, obtain a mentor or guide who’s an expert in global expansion, and avoid analysis paralysis — seize the opportunity by taking the plunge. Join Josh Hadley for this episode of the eComm Breakthrough Podcast, where he welcomes Andy Hooper, CEO of Global E-commerce Experts, to discuss capitalizing on multibillion-dollar UK and EU e-commerce markets. Andy explains VAT compliance, his step-by-step guide to expanding globally, and adapting products for international markets. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Andy Hooper on LinkedIn Global E-commerce Experts Download the 6-Step Guide Special Mention(s): Kevin King Steven Pope on LinkedIn Roland Frasier on LinkedIn Dotcom Secrets: The Underground Playbook for Growing Your Company Online With Sales Funnels by Russell Brunson Expert Secrets: The Underground Playbook for Converting Your Online Visitors Into Lifelong Customers by Russell Brunson Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels With Your Dream Customers by Russell Brunson Trello Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Andrew Gilliland is the President of Action Holdings, an e-commerce asset management company. Andrew is a serial entrepreneur and the Founder of iSpyPens, a pioneering discreet tech solution that protects life, property, and peace of mind. He is a Florida native and graduate of the University of Tampa, where he earned his BS in information technology. David Hunt of Action Holdings leads several platforms, including vendor onboarding, budget allocation, and acquisitions. Beyond his entrepreneurial duties at Action Holdings, David is also a product designer at PeopleReady, an industrial staffing agency specializing in on-demand labor and skilled workers. David graduated from the State University of New York at Fredonia, earning his BFA in visual arts and new media with a concentration in graphic design. In this episode… Being a business owner has its advantages, such as being your own boss, impacting the world, and the potential of high earnings. However, entrepreneurship has many trials and tribulations. Hiring personnel who meet all the necessary requirements is a common challenge for many businesses. Business leaders Andrew Gilliland and David Hunt share that successful employees fit the company culture, are excited about their job responsibilities, and work efficiently. One strategy to ensure you’re hiring A-players is to conduct employee reviews every three to four months. Create an evaluation document with three metrics: effectiveness and performance, KPIs, and team culture. As business owners, time is valuable, so leadership should be comfortable delegating responsibilities. Conduct time studies to analyze which tasks require more attention, then draft standard operating procedures for those items. This may also indicate that it’s time to hire specialized roles. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Andrew Gilliland and David Hunt of Action Holdings for a special strategy audit. Andrew and David share their takeaways, including the importance of employee performance reviews, how to measure employee success and progress, and how to create processes to manage time. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Andrew Gilliland on LinkedIn David Hunt on LinkedIn Action Holdings Special Mention(s): Kevin King Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Ryan Deiss on LinkedIn The Heart of Business: Leadership Principles for the Next Era of Capitalism by Hubert Joly Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Miro Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” “Why You Need to Experience a Mindset Shift When It Comes to Hiring Leaders With Ryan Deiss”

Jeff Campbell is the Co-founder and President of aiCommerce, a platform using a combination of artificial and human intelligence to help scale through marketplace expansion and e-commerce channel distribution. At aiCommerce, Jeff’s focuses include strategic vision, client services, product development, and revenue growth. He’s worked with a bevy of renowned brands such as Mercedes, Lowes, Apple, Disney, and FedEx, active across search, social, SEO, and programmatic media platforms. Before founding aiCommerce, Jeff was the Co-founder of Resolution Media, Omnicom’s performance marketing arm and a top-three global partner of Google and Facebook. In this episode… You’re likely familiar with the saying, "Revenue is vanity, profit is sanity, but cash is king." Many Amazon sellers focus on building seven-, eight-, and nine-figure businesses, but the real focus should be on profits and cash flow. However, there is a blueprint for maximizing scaling. Jeff Campbell, a top-rated marketing expert and e-commerce consultant, asserts that Amazon entrepreneurs must expand their marketplace to increase brand growth. While e-commerce channels such as Amazon B2B, Walmart, and Target provide a strategic roadmap, Jeff recommends researching the market to ensure viable verticals. He also emphasizes the importance of understanding your business's financial performance in order to achieve profit gains. To this end, he formulated a framework that includes market intelligence, profitability analysis, content optimization, advertising, and holistic management and measurement. It’s essential to track your profits and perform monthly and quarterly reviews to measure data against your KPIs. Only after you have a good understanding of your profit margins should you consider expanding channels and distribution. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Jeff Campbell, Co-founder and President of aiCommerce, talks about marketplace expansion and profitability metrics. Jeff explains why marketplace expansion is essential for brand growth, strategic marketplace roadmaps, and the five-step framework for understanding profitability metrics. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Jeff Campbell on LinkedIn Email Jeff Campbell: [email protected] aiCommerce Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss and Tahl Raz HubSpot DataHawk Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Vincenzo Toscano is the Founder and CEO of Ecomcy, a full-service Amazon consultant agency providing strategic support for sellers and vendors. He is also the CEO at Amzbassador, a live marketing software that identifies top Amazon influencers, manages relationships, and tracks results. As an expert in optimizing and scaling Amazon brands, Vincenzo and his team of specialists have consulted over a thousand global e-commerce brands. In this episode… It’s easy to measure your success to others as a business owner, but climbing the ladder to profitability isn’t a race. However, smart and strategic methods can guarantee you a spot in the exclusive eight-figure club. What actions should you take to earn next-level profits? Amazon consultant Vincenzo Toscano recommends a six-step framework to grow your business. However, he advises sellers to moderately introduce each phase, starting by implementing catalog expansion, product optimization, and external marketing. External marketing includes utilizing blogs, influencers, and brand ambassadors, which helps drive traffic to your website. Once you’ve launched and optimized new products by updating copy and keywords, sellers should focus on expanding internationally — focusing on the UK and Germany — and become proficient in PPC and manufacturing negotiations. In addition to having favorable relationships with your manufacturer, ensure the payment terms are advantageous to your profit’s bottom line. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Vincenzo Toscano, Founder and CEO of Ecomcy, talks about mastermind business growth hacks. Vincenzo discusses brand expansion through new launches, leveraging influencers to promote brands, and hiring specialized experts for an efficient operation. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Vincenzo Toscano on LinkedIn Ecomcy Special Mention(s): Kevin King Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Roland Frasier on LinkedIn Afolabi Oyerokun on LinkedIn Snapalytics Referazon Profit First: Transform Your Business From a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz Monday Bradley Sutton on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Hidden Supply Chain Hacks Guaranteed to Triple Your Ecommerce Profits With Afolabi Oyerokun”

Eric Kooymans is the Chief Marketing Officer at Harnessing Strengths, a full-service marketing firm specializing in e-commerce development. He has over 18 years of marketing experience, where he implements business and marketing plans and growth strategies to 2X to 10X companies, helping generate traffic, leads, and sales. Before lending his talents to Harnessing Strengths, Eric served as the Vice President of Marketing at WISP Industries, where he redesigned WISP.com into Shopify, grew the company to sell on over 25 marketplaces, and increased sales over 10X in 12 months using omnichannel marketing. Additionally, Eric’s portfolio boasts over 180 companies, including the American Cancer Society, AirTran Airways, and AARP. In this episode… Sellers prefer to sell their products on Amazon because it’s one of the most popular e-commerce channels. It also has a global customer base, provides fulfillment centers, and offers various advertising options. However, sellers can utilize several other omnichannels to diversify their marketing strategy and 10X their growth. For vendors who have grown comfortable with Amazon and may be hesitant to try different shopping platforms, Eric Kooymans, a veteran in the e-commerce industry, suggests starting with Google Shopping. It’s an easy setup, especially if you already use Shopify or WooCommerce. Google Shopping provides plugins allowing you to activate different platforms that populate multiple feeds. Eric also recommends Faire, an online wholesale marketplace. Faire helps sellers easily set up their online storefront, gives access to a large customer base, manages orders efficiently, and connects you with new customers. These are just a few strategies Eric expounds on in his 10-step action plan. Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast as he interviews Eric Kooymans, Chief Marketing Officer at Harnessing Strengths, on how to build a brand with the 10X method. Eric shares his 10-step action plan that includes marketing funnel best practices, building a brand through influencer marketing, and setting up alternative shopping platforms. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Eric Kooymans on LinkedIn | Facebook Harnessing Strengths 10 Steps Action Plan to Generate 10X Growth Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Expert Secrets: The Underground Playbook for Converting Your Online Visitors Into Lifelong Customers by Russell Brunson Sam Oh on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Mina Elias is the Founder of Trivium Group, a partial in-house advertising team for Amazon that helps brands scale through optimized ads. He’s also the CEO of MMA Nutrition, a performance supplements company. While working his 9-5, Mina developed a deep knowledge of Amazon PPC advertising. He eventually began sharing his knowledge and expertise on various social media platforms, including YouTube. Since then, Mina has acquired and trained a team of experts, which ultimately grew into Trivium Group — a seven-figure brand. Mina, a sought-after thought leader, has been featured on over 100 Amazon and e-commerce podcasts, sharing Amazon PPC strategies. Additionally, he’s consulted over 400 brands and three aggregators worth $1.2 billion. In this episode… Pay-per-click and product optimization are essential tools for Amazon sellers. Both mechanisms promote brand merchandise and improve site visibility, so should merchants integrate the two to maximize optimization? Amazon seller and PPC expert Mina Elias strongly recommends sellers start merging the two devices. Beyond complementing each other, Mina explains that vendors do their business a disservice if the two teams don’t communicate. Alternative product maximization strategies include image and price split testing. When analyzing stock images, consider reviewing competitors' case studies and commerce channel rankings using PickFu or similar research platforms. Mina stresses the importance of testing product prices because sellers’ natural intuition is to lower prices when specific inventory underperforms. However, vendors risk their profit margins by decreasing costs, which could damage the business. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Mina Elias, Founder of Trivium Group and CEO at MMA Nutrition, discusses integrating PPC and listing optimization. Mina explains clickthrough rates and conversions, split testing, and recommends data collection software. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Mina Elias on LinkedIn | Instagram Trivium Group Get A Free Audit Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Chad Rubin on LinkedIn Cheaper Easier Direct by Chad Rubin Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin Hardy My Real Profit Monday Grant Cardone on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Chad Rubin’s Proven Strategies to Transform Your E-commerce Business With AI”

Lauren Lee is the Director of Sales and eCommerce at ClickBank, an e-commerce platform and affiliate marketplace that connects customers, product owners, and affiliate marketers. Lauren has partnered with top Fortune 100 companies such as Amazon, Walmart, and Apple to spearhead their affiliate marketing strategies. Additionally, Lauren helps brands develop solutions to scale their businesses and exceed their goals. In this episode… Affiliate marketing allows influencers, ambassadors, and publishers to promote a brand’s products or services in exchange for a commission. With so many marketing strategies to employ, why should brands use affiliate marketing? Lauren Lee, an e-commerce expert, explains that this type of marketing is low-risk, as businesses only pay for results. Affiliates can track campaigns and provide real-time feedback. It’s also an effective method to reach new customers with the utilization of a performance affiliate. Performance affiliates serve as media buyers to purchase ads from Google, Facebook, Instagram, and TikTok, driving traffic to a company’s website. There are various types of affiliates to choose from, so it’s vital that a brand understands which program is compatible with its mission and goals. In today’s episode of the eComm Breakthrough Podcast, Josh Hadley interviews Lauren Lee, Director of Sales and eCommerce at ClickBank, about maximizing customer acquisition with affiliate marketing. Lauren explains how to leverage affiliate marketing to drive traffic, the benefits of creating marketing campaigns, and how to find affiliates to partner with. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Lauren Lee on LinkedIn ClickBank ClickBank on YouTube Special Mention(s): Kevin King Ryan Deiss on LinkedIn DigitalMarketer Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber The Heart of the Buddha’s Teaching: Transforming Suffering Into Peace, Joy, and Liberation by Thich Nhat Hanh Guru Yvon Chouinard ShareASale Commission Junction Dovetail LinkShare Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Why You Need to Experience a Mindset Shift When It Comes to Hiring Leaders With Ryan Deiss” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”

Afolabi Oyerokun is the Co-founder of Honu Worldwide, a Pennsylvania-based product development, sourcing, and 3PL company that streamlines business practices for optimum efficiency and profitability. Afolabi’s 20 years of experience as an expert in logistics, streamlining strategies, and relationship building led him to found Honu Worldwide. Due to his passion for finding high-quality products at bargain prices, Afolabi spends his time helping seven-figure Amazon brands increase their profits. Additionally, Afolabi is the CEO of Trillion Source, a business consulting firm for new product development. In this episode… The global pandemic led to a surge in demand for products and services, which has strained supply chains. This has increased transportation, storage, labor, and risk costs. In this environment of economic uncertainty, how can businesses take steps to mitigate excessive supply chain expenses? Product development is a critical stage in the product life cycle. Afolabi Oyerokun, an expert in supply chain and product development, emphasizes the importance of understanding the weight and packaging of products. To reduce weight without compromising quality, consider alternative packaging solutions that protect goods during shipping. It is also essential to create a strong relationship with your manufacturing supplier to ensure reliable service and delivery. Additionally, when importing products, carefully review the payment terms to avoid financial risks. Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast as he brings back Afolabi Oyerokun, Co-founder of Honu Worldwide, to discuss supply chain best practices. Afolabi explains the concept of supply chain, optimizing product development, how to find sourcing locations, and the importance of building relationships with manufacturing suppliers. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Afolabi Oyerokun on LinkedIn Email Afolabi Oyerokun: [email protected] Honu Worldwide Special Mention(s): Kevin King Steven Pope on LinkedIn Norman Farrar on LinkedIn Related Episode(s): “Lessons From Exiting Three Private Label Brands With Afolabi Oyerokun” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar”

Mario Lanzarotti is a High-Performance Coach, TEDx Speaker, and Conscious Leader who helps entrepreneurs achieve success by adopting an inexorable mentality. His clientele ranges from Olympians and CEOs to mission-driven entrepreneurs around the globe, and he’s helped them achieve their goals in six months or less. Additionally, Mario hosts global masterclasses on conscious leadership and optimized mindsets. In this episode… Are you reaching your full potential? If not, what’s holding you back? Could you be self-sabotaging? If you constantly set goals for yourself but never achieve them, you need to change your mindset. Developing the right attitude with powerful habits is the key to unlocking a life of true freedom. As a high-performance coach and conscious leader, Mario Lanzarotti has developed principles to help his clients identify the obstacles that stand in the way of their success. By understanding when to seek the help of an expert — or following the principle of “First Who, Then What” — you can overcome obstacles 10 times faster than you would on your own. Mario advises his clients to heed the “Serving Over Selling” principle when acquiring new clients or growing a business. If you can identify your target audience's problems and provide a solution, you can leverage that principle to defeat the competition. While entrepreneurs often neglect their feelings for the sake of wanting to please others, as leaders, it’s essential to inventory those feelings to clear open cycles. A scattered mind is the cause of wasted time, energy, and blocked capabilities, and cleansing your mental powers ensures a focused mindset to make savvy business decisions. In today’s eComm Breakthrough Podcast, Josh Hadley interviews High-Performance Coach Mario Lanzarotti about shifting one's mindset when elevating a business to the next level. Mario shares various principles and methods for shifting one's mindset, as well as how to open and close cycles that pose a risk of self-sabotage. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Mario Lanzarotti on LinkedIn | Instagram | X Mario Lanzarotti Mario Lanzarotti’s TEDx Talks Mario Lanzarotti’s Special Offer for eComm Breakthrough Listeners Special Mention(s): Kevin King Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Roland Frasier on LinkedIn Bellwether Alliance Criteria Corp The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle The Obstacle Is the Way: The Timeless Art of Turning Trials Into Triumph by Ryan Holiday Pomodoro App The Pomodoro Technique Alex Hormozi on LinkedIn $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi $100M Leads: How to Get Strangers to Want to Buy Your Stuff by Alex Hormozi Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Scott Deetz is the Founder and CEO of the Northbound Group, a Minneapolis-based financial advisory firm, providing strategic finance, corporate development, and merger and acquisition services to the e-commerce industry. After selling his first business, an eight-figure brand, Scott realized his passion for helping entrepreneurs and companies sell their businesses. Northbound’s 30-plus-members team is dedicated to the firm’s mission of helping e-commerce entrepreneurs achieve life-changing events. Before founding the Northbound Group, Scott was the Owner and CEO of the Amazon business Entrepreneurial Advantage. In this episode… It takes several years to build a company, but you stand a chance to leave a bulk of money on the table if a business exit isn’t conducted properly. Over 50% of a business's earnings comes after selling it, so how can you ensure a rewarding exit? According to mergers and acquisitions expert Scott Deetz, the best time to plan a business exit is before going into business. Many entrepreneurs make common mistakes during the exit process, such as failing to eliminate deal killers, having inaccurate financials, and misunderstanding a business’s full earning potential. To maximize your exit, ensure your company is in excellent financial health, have a clear exit strategy, hire a competent investment banker or M&A advisor, and be prepared to walk away from an unfair deal. Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast, where he welcomes back Scott Deetz, the Founder and CEO of Northbound Group, to talk about the top 12 mistakes to avoid when trying to sell a business. Scott expounds on the necessity of an exit and compliance and risk management plan, why small businesses and solopreneurs need to hold monthly CFO meetings, and critical questions to ask before closing the deal. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Scott Deetz on LinkedIn Email Scott Deetz: [email protected] Northbound Group Special Mention(s): Kevin King Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Roland Frasier on LinkedIn CampEcom Related Episode(s): “6 Different Exit Strategies, Which One’s Best for You? With Scott Deetz CEO of the Northbound Group” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Ritu Java is the Co-founder and CEO of PPC Ninja, a software tool and service provider managing Amazon ads for six, seven, and eight-figure brands. Ritu has initiated dozens of PPC mastermind programs, workshops, and webinars due to her self-professed passion for advertising and data science. She’s also trained hundreds of Amazon sellers on PPC. Ritu started her e-commerce journey over 10 years ago, sharing her knowledge on over 100 podcasts, blogs, and conferences, including Global Sources Summit, The Billion Dollar Seller Summit, and The Prosper Show. In this episode… Amazon sellers use PPC data to determine their cost of advertising. Inflated data leads to overspending and wasting away profits. So how can you avoid sabotaging your advertising campaigns? Business leader and PPC guru Ritu Java of PPC Ninja recommends these three strategies: Devise a PPC budget, caution sponsored display ads, and perform periodic audits. Regarding a PPC budget, Ritu warns against allowances based on your competitors’ TACoS. Instead, she suggests using a formula to determine costs. Besides being expensive, sponsored display ads can be ineffective since it targets audiences with specific interests, and may fail to generate sales. Audits ensure your PPC data is accurate, identify potential issues, track campaign performances, and provide you peace of mind that you’re in compliance with Amazon’s policies. Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast, where he interviews Ritu Java, Co-founder and CEO of PPC Ninja, about Amazon advertising strategies to maximize scalability. Ritu addresses PPC-to-organic sales, sponsored display ads, and the importance of routine audits. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Ritu Java on LinkedIn Email Ritu Java for a complimentary audit: [email protected] PPC Ninja PPC Ninja Mastermind Free PPC Audit Tool Special Mention(s): Kevin King Ryan Deiss on LinkedIn Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Amy Wees on LinkedIn Billion Dollar Seller Summit Amy Porterfield on LinkedIn The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Why You Need to Experience a Mindset Shift When It Comes to Hiring Leaders With Ryan Deiss” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” “Ready to Increase Your Profits? New Exclusive Interview With Amy Wees About Sourcing From Mexico”

Ashley Kinkead is the Founder and CEO of Private Label Mastery, a masterclass teaching new e-commerce entrepreneurs how to start and build their Amazon brand. In 2015, she left her “dead-end career” in corporate America to pursue freedom, income, schedule control, and family time. Ashley began her entrepreneurial journey selling used books on Amazon. Now she prides herself on working with more six and seven-figure Amazon sellers than any other woman in the e-commerce industry. Ashley is an Amazon expert, coach, and master trainer who’s inspired thousands of novice business owners worldwide. In September 2022, she published a best-selling e-commerce book, Million Dollar E-com Secrets: How I Went From an Unfulfilling Corporate Job to a High-Income, Extraordinary Life on My Laptop. She is also the host of Private Label Mastery, a podcast offering advice on topics such as creating a profitable listing strategy and launching successful Amazon products. In this episode… When trying to grow a business successfully, you need to consider the problem you want to solve and the goals you want to achieve. Having a clear vision and mission helps with making goal-aligned decisions. However, if you intend to grow your brand to seven figures or more, Ashley Kinkead, a private label master, offers three proven strategies. With brand building and generating sales in mind, focus on product differentiation. This strategy makes for product superiority and provides consumer alternatives. Ashley also recommends obtaining a brand registry to protect your brand content and intellectual property and manage your listings. It also provides the data needed for creating A+ content. Lastly, implement pay-per-click (PPC) to maximize clicks and target desired audiences. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Ashley Kinkead, Founder and CEO of Private Label Mastery, to discuss her entrepreneurial journey and how she launched over 15,000 Amazon products. Ashley shares strategies for increasing revenue, proven methods for differentiating products, and the two focus areas to concentrate on when building a brand. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Ashley Kinkead on LinkedIn Private Label Mastery Million Dollar E-com Secrets: How I Went From an Unfulfilling Corporate Job to a High-Income, Extraordinary Life on My Laptop by Ashley Kinkead Free Copy of Ashley Kinkead’s Book The Private Label Mastery Podcast Special Mention(s): Kevin King Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Roland Frasier on LinkedIn Prosper Conference Matt Altman on LinkedIn Destaney Wishon on LinkedIn George Meressa on LinkedIn Patrick Lencioni on LinkedIn The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni Jim Cockrum on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “The Ultimate Amazon Product Launch Strategy” “Skyrocket Your Organic Amazon Rankings | Proven PPC Strategies With Destaney Wishon”

George Meressa is the Founder and CEO of Clear Ads, a London-based brands-focused Amazon advertising agency. George has over 10 years of digital advertising experience, working for Google, Amazon, Bing, LinkedIn, and Facebook pay-per-click platforms. Through these platforms, he’s partnered with hundreds of advertisers worldwide across various industries and sectors. In this episode… In a saturated pool of Amazon marketplace sellers, brands aggressively search for creative methods to stand out against their competition. One guaranteed approach to consider is advertising using Amazon’s Demand-Side-Platform (DSP) to boost brand awareness. Amazon DSP ads enable advertisers to programmatically buy display, video, and audio ads both on and off Amazon, targeting existing and potential customers. However, Amazon sellers new to DSP shouldn’t expect an uptick in sales just by joining the platform. George Meressa, digital marketer-turned-Amazon DSP advertising expert, explains DSP advertising isn’t an effective strategy if a product is underperforming. To generate increasing sales, a product must produce at least 5000 impressions per month. If you’ve reached an impasse and are unsure of how to leverage advertising, you may need the services of a DSP advertising provider such as Clear Ads. At Clear Ads, Amazon DSP advertising experts help you identify your target audience, determine desirable product locations, and create advert content to maximize product visibility and sales. Additionally, Clear Ads cultivates consistent contact and provides monthly reports outlining your account’s productivity and performance. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews George Meressa, Founder and CEO of Clear Ads, to discuss the best DSP advertising strategies for growing a business. George explains the difference between DSP advertising and sponsored advertising, how to access Amazon DSP, and shares successful brand-growth case studies. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon George Meressa on LinkedIn Clear Ads Special Mention(s): Kevin King Howard Thai on LinkedIn Michael E. Gerber on LinkedIn The E Myth: Why Most Businesses Don’t Work and What to Do About It by Michael E. Gerber The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle Gary Vaynerchuk on LinkedIn Brandon Young on LinkedIn CampEcom Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”

Destaney Wishon is the CEO and Co-founder of BetterAMS, a retail media agency aiding Amazon sellers to scale their businesses through optimizing sponsored products, sponsored brands, sponsored displays, and DSP campaigns, which helps increase clicks and sales. Destaney has been in the Amazon space for six years, and her agency manages over $50 million of spend across Walmart and Amazon channels. Her first job out of college was as an intern at Shamrock Solutions, a fast-growing tech startup. While there, she honed her skills in Amazon Seller Central, social networking, and public relations. After realizing Amazon’s power potential as an online retailer, she co-founded BetterAMS and has never looked back. Destaney is a thought leader on Amazon advertising, social media personality, and co-host of Better Advertising With BetterAMS, a podcast sharing insights on optimizing and scaling online brands with Amazon PPC and DSP. In this episode… Ad Spend is the amount of money businesses spend on advertising campaigns and is used as a metric for measuring ad performance. Amazon Advertising is a tool that allows sellers to only pay when buyers click on ads. As ads for brand products evolve, Amazon’s advertising business grows and attracts target audiences. Companies that utilize Amazon Advertising reap several benefits, such as improving brand awareness, reducing sales cycles, understanding customer behavior, and tracking results, allowing businesses to make data-driven decisions. Destaney Wishon, an advertising agency owner, explains that Amazon sellers shouldn’t advertise only for clicks. Instead, they need to understand the overall advantage, which is to improve product organic ranking. If your goal is to expand your brand to the next level, you need to monitor your brand metrics in addition to investing in Amazon Advertising. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Destaney Wishon, CEO and Co-founder of BetterAMS, an advertising agency dedicated to helping Amazon brand owners. Together, Josh and Destaney discuss strategies for scaling businesses to the next level using Amazon Advertising. She advises on tips for boosting organic rankings, preferred data management tools, and how your business can benefit from hiring an advertising agency. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Destaney Wishon on LinkedIn BetterAMS BetterAMS on YouTube | LinkedIn | Instagram BetterAMS Complimentary Brand Audit Better Advertising With BetterAMS Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Amy Wees on LinkedIn How to Win Friends & Influence People by Dale Carnegie The 7 Habits of Highly Effective People by Stephen R. Covey ChatGPT Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Ready to Increase Your Profits? New Exclusive Interview With Amy Wees About Sourcing From Mexico.”

Norm Lanier is the CEO of a six-figure, family-owned, Texas-based sign company, creating interior graphic art. Norm earned his BS in photography and began a career in graphic design, working for companies such as Exxon, Compaq, and Hewlett-Packard. On his 50th birthday, he celebrated by exiting the corporate world to fulfill his dream of owning a business and designing art to share with the public. In this episode… The thought of starting a passion business is scary. It’s easy to be complacent working for someone else because of job security and a steady paycheck. With the onset of online startups and mom-and-pop shops, there is plenty of competition for e-commerce entrepreneurs. However, if your passion drives you, you’ll continuously push through the difficult stages of being a business owner. Norm Lanier is an artist by trade, and his talents earned him jobs at prominent companies. When he felt the time was right, he retired to put his passion to work for himself. Though he’s enjoyed success as a brand owner, he’s also endured obstacles that have hindered the business’ growth. Novice e-commerce entrepreneurs experience many pain points, but there are focus areas to help cut down on expenses: Identify levers that impact the business, simplify the business by implementing the 80/20 rule, and invest in PPC. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Norm Lanier, Strategy Audit Session Winner and CEO of an Amazon private label, to discuss growing a small business and planning for a business exit. Norm shares key takeaways and insights that he’s learned as an e-commerce entrepreneur, including prioritizing key areas of the business, manufacturing and chain supply, and brand diversification. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Norm Lanier on LinkedIn Special Mention(s): Kevin King Roland Frasier on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited by Michael E. Gerber Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Michael E. Gerber is the Co-founder and Chairman of Michael E. Gerber Companies, which helps businesses achieve growth, order, and productivity. Named the World’s #1 Small Business Guru by Inc. Magazine, Michael is an entrepreneurial and small business thought leader who has impacted millions of small business owners and hundreds of thousands of companies worldwide for over 40 years. Michael, the author of the NY Times mega-bestseller The E-Myth Revisited and numerous other worldwide best-selling E-Myth books on small business entrepreneurship, leadership, and management, has also written 32 industry-specific E-Myth Vertical books co-authored by industry experts, covering a wide range of professions, with a mission to transform the state of small business worldwide. In this episode… Whether you’ve always dreamed of owning a business or stumbled into entrepreneurship, the path to success requires commitment. While many novice business owners have innovative ideas, they lack execution. Without a plan, entrepreneurs ignore setting goals, asking for help, and possibly lose focus. What follows is a state of overwhelm and a risk of failure. Michael E. Gerber, guru and business thought leader, was a business owner for 10 years before he developed a system to operate a business effectively. Since then, he’s written The E-Myth, a foundational book many entrepreneurs consider the bible for success. In The E-Myth, Michael articulates why 80% of businesses fail and an eightfold path — including a dream, a vision, a purpose, and a mission — that leads to business growth. In this special episode of the eComm Breakthrough Podcast, Josh Hadley interviews Michael E. Gerber, author of The E-Myth Revisited and Co-founder and Chairman of Michael E. Gerber Companies, to discuss why The E-Myth is considered the foundational book for many business owners. Michael conveys the message behind the best-selling book, explains the eightfold path and the dreaming room, and offers advice for business owners. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Michael E. Gerber on LinkedIn Michael E. Gerber Companies The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! by Michael E. Gerber Special Mention(s): Kevin King Howard Thai on LinkedIn Steven Pope on LinkedIn David Nilssen on LinkedIn DOXA Talent The Future is Borderless Michelle Prince on LinkedIn Michelle Prince The Power of Authority Spotlight Tom Foster on LinkedIn Foster Web Marketing World of Marketing Podcast Austin Clark on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Four Critical Pillars for Amazon Listing Optimization”

Nathan Hirsch is the Co-founder and CEO of EcomBalance and Outsource School. EcomBalance is a monthly bookkeeping service for e-commerce businesses selling across multiple channels. Outsource School teaches business owners effective hiring methods for hiring and retaining top-tier, offshore virtual assistants. In 2015, he co-founded FreeUp.net, scaling it to $12M in yearly revenue before exiting in 2019. Nathan has appeared on over 400 podcasts and is a social media personality. In this episode… Offshore outsourcing involves contracting individuals or service providers located in different geographical regions. In-demand business functions and industries such as IT services, software development, finance and accounting, customer support, and data entry have sparked a need for outsourcing virtual talent. Additionally, there are a multitude of benefits to using this type of service, including cost-effectiveness, scalability and flexibility, time zone advantages, and access to specialized skills. As with any type of business, outsourcing comes with many challenges. Nathan Hirsch, a longtime entrepreneur, experienced years of hiring trial and error. The lessons he learned along the way led him to scale businesses beyond seven figures using only virtual assistants. Eager to share these methods as an online educational resource for other business owners led him to co-found the Outsource School. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Nathan Hirsch, Co-founder of EcomBalance and Outsource School, to discuss finance and business operating systems. Nathan shares the challenges of outsourcing talent, proven hiring methods for acquiring offshore talent, the benefits of using Outsource School, and business owners’ common bookkeeping mistakes. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Nathan Hirsch on LinkedIn EcomBalance Special Mention(s): Kevin King Roland Frasier on LinkedIn Michael E. Gerber on LinkedIn Chad Rubin on LinkedIn Mike Mayer on LinkedIn Profasee Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Chad Rubin’s Proven Strategies to Transform Your eCommerce Business With AI”

Rolando Rosas is the Founder of Global Teck Worldwide, a tech e-commerce store passionate about providing high-quality communications and telecommunications equipment. His entrepreneurial journey began with a college computer, printer, and an old-school kitchen wall phone. He founded his third startup, Circuit Loops, in 2020 when he grew frustrated with outdated methods of purchasing broadband, wireless, and fiber internet for smaller businesses. Before starting Global Teck Worldwide, he spent several years as a seller on Amazon. In this episode… Amazon is the largest online retailer and the largest e-commerce selling platform. According to Marketplace Pulse, an estimated 6.3 million sellers use the Amazon marketplace, and over half of them are North American sellers. It’s a preferred sellers’ platform because it’s established and trusted, has minimum start-up costs, and there’s the potential to earn money quickly. If your goal as an Amazon seller is to make passive income, Rolando Rosas – an expert e-commerce entrepreneur – advises you to be ready to work. One of the biggest misconceptions is that after posting products, Amazon takes care of the rest. The reality is that the early stages of your selling journey will require many hours and effort. However, there are steps to take to outperform the competition, such as refining the product's main image, diligently responding to customers’ questions, and using data analytical tools. Join Josh Hadley in this episode of the eComm Breakthrough Podcast, where he interviews Rolando Rosas, Founder of Global Teck Worldwide and Circuit Loops, to discuss pay-per-clicks strategies and his journey to building a seven-figure brand. Rolando explains the differences between selling on Amazon versus other online channels, misconceptions of drop-shipping, the impact data has on your business, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Rolando Rosas on LinkedIn Global Teck Worldwide Global Teck Worldwide on Amazon Circuit Loops What the Teck? Rolando Rosas’ Free Technology Offer Special Mention(s): Kevin King Michael E. Gerber on LinkedIn Roland Frasier on LinkedIn Tyler Jefcoat on LinkedIn Chad Rubin on LinkedIn Steven Pope on LinkedIn The Giza Power Plant: Technologies of Ancient Egypt by Christopher Dunn American Nations: A History of the Eleven Rival Regional Cultures of North America by Colin Woodard Open AI ChatGPT Related Episode(s): “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “The Three Financial Metrics That Will Predict Your Business’s Future With Tyler Jefcoat” “Chad Rubin’s Proven Strategies to Transform Your E-commerce Business With AI” “Four Critical Pillars for Amazon Listing Optimization”

Pat Yates is the President and Owner of Happy Feet Slippers, a novelty business providing high-quality, comfortable house shoes for the entire family. The slippers garnered nationwide attention after a 2014 appearance on Shark Tank, where he struck a deal with Robert Herjavec. Since then, the company’s grown into a multimillion-dollar e-commerce operation. The deal led to licensing agreements with DreamWorks, NCAA, NFL, and Disney. By 2015, he formed a relationship with Mark Daoust, the Founder of Quiet Light, where he now serves as one of the broker’s mergers and acquisitions advisors. In this episode… Happy Feet Slippers started as a kiosk retail venture over 25 years ago. Today, the slipper company is a global success thanks to an appearance on a popular TV show. Soon, more opportunities followed when the founder, Pat Yates, signed lucrative licensing deals with prominent brands. Although licensing helped elevate his company, the experience was the start of a new lesson in business for the seasoned e-commerce entrepreneur. If you’re an established business owner interested in licensing your products, Pat advises doing your research first. To license a product involves giving another company rights to your intellectual property to produce and sell. Leveraging license agreements has benefits, such as passive income, brand recognition, and acquiring new customers. On the contrary, there’s a risk of intellectual property theft, losing control of your brand, colossal licensing fees, and profit loss. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Pat Yates, President and Owner of Happy Feet Slippers and Business Broker at Quiet Light, to discuss the complexities of licensing. Pat talks about protecting your brand, his various licensing partnerships, and the steps to acquire licensing. Pat also switches gears to discuss mergers and acquisitions, offering sage advice on exiting a business. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Pat Yates on LinkedIn Email Pat Yates: [email protected] Quiet Light Happy Feet Slippers Happy Feet Slippers on Amazon Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Rich Goldstein on LinkedIn Licensing Expo Loom Book Mention(s): The EXITPreneur’s Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success by Joe Valley Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game by Walker Deibel The Fish That Ate the Whale: The Life and Times of America’s Banana King by Rich Cohen Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “How to Double or Triple the Value of Your Business With Intellectual Property (Ip) Protection”

Nathan Resnick is the Founder of Sourcify, the fastest-growing sourcing platform that helps hundreds of companies manufacture products worldwide. He has launched dozens of products and, until recently, owned three companies before exiting one of his entities. Nathan has penned several articles for Entrepreneur, The Next Web, and frequents as a guest expert on CNBC. Nathan spent several years living in China and is fluent in Mandarin. In this episode… Sourcing is the process of finding and acquiring products a business needs to sell. Though a complex and time-consuming process, it’s essential to the success of a business. But if you’re an amateur e-commerce entrepreneur, you may not know where to start. Sourcing expert Nathan Resnick recommends doing the research, as there are different ways to source products. You can find suppliers through online directories, trade shows, or networking with other businesses. Once you’ve found a few potential suppliers, your next step is to carefully evaluate them to ensure they’ll provide you with products at a competitive rate. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Nathan Resnick, Founder and CEO of Sourcify, to discuss product sourcing and supply chain. Nathan shares sourcing strategies to scale a business, how to negotiate with manufacturers, and why business owners should use Section 321. Whether you’re a veteran or novice entrepreneur, Nathan is primed with useful nuggets to supercharge your business. So, stop what you’re doing and tune in now! Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Nathan Resnick on LinkedIn Nathan on Twitter Sourcify Special Mention(s): Kevin King Howard Thai on LinkedIn Steve Simonson on LinkedIn Dylan Whitman on LinkedIn Tim Ferriss on LinkedIn The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Actions You Must Take To Prepare Your Business for a Recession”

Yoni Kozminski is the Founder of South Col and the Founder and CEO of Escala and MultiplyMii. South Col is an e-commerce accelerator empowering founders to reach peak potential, while Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses. On the other hand, MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. Both Escala and MultiplyMii, however, provide different solutions aimed at taking e-commerce and Amazon businesses to the next level. In addition to being a scaling expert and an entrepreneur, Yoni hosts the podcast Successful Scales, where he interviews leaders on what it takes to build successful businesses. He has a background in digital marketing and advertising and has worked with companies such as Mercedes-Benz, Mastercard, and Sony, to name a few. In this episode… It’s fair to say that when entrepreneurs set out to go into business for themselves, the end goal is to grow it to seven figures and beyond and earn huge profits. It’s also fair to say that when entrepreneurs reach this level of success, they want to be able to enjoy it. Sure, running a business comes with many stressors, but some factors can alleviate the pressures associated with growing a business. The first step to lessen stress, according to entrepreneur and business leader Yoni Kozminski, is to simply get out of your own way. So, what does that mean, and how do you get out of your own way? You start by creating or purchasing a reliable operational system. In this enlightening episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Yoni Kozminski, the Founder of South Col, Escala, and MultiplyMii, to discuss business operating systems and organizational structures that can help entrepreneurs scale to eight figures and beyond. Yoni explains how to build operating systems, the four core processes for a $20 million Amazon FBA Business, and the steps to take to become a successful entrepreneur. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Yoni Kozminski on LinkedIn Email Yoni: [email protected] South Col Escala MultiplyMii Successful Scales Podcast Yoni’s 35% Discount Offer - Use Coupon Code: ecommbreakthrough Special Mention(s): Norm Farrar on LinkedIn Bradley Sutton on LinkedIn Kevin King Brandon Young on LinkedIn Adam Runquist on LinkedIn The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey ChatGPT Related Episode(s): “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar” “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”

Shannon Roddy is the Director of Business Development at Avenue 7 Media, a full-service agency helping deserving brands navigate and thrive on Amazon. His expertise in all things Amazon gave him the insight to found Marketplace Seller Courses, a platform offering online courses to educate e-commerce entrepreneurs on strategies to take their products to the next level. Shannon has consulted over 200 companies and individuals to launch, scale, and protect their brands. In this episode… Though Amazon is the world’s largest and fastest-growing marketplace, it’s an ever-evolving platform. This makes it nearly impossible for sellers to stay current with Amazon’s terms and conditions. It’s also impossible to scale when sellers fall into complacency and fail to compete. So, how can you become a major player as an Amazon seller? According to Amazon expert Shannon Roddy, you’re on track to exceeding eight figures and beyond if you use these proven three tactics: Identify your brand mission, expand and adapt your product line, and protect your brand. So, how do you apply these methods to your business? Listen to this episode of the eComm Breakthrough Podcast where host Josh Hadley welcomes Shannon Roddy, Director of Business Development at Avenue 7 Media, for an in-depth conversation about building, growing, and protecting your brand. Shannon offers his advice on how to create a brand story, how to pivot listing images, how to avoid common seller mistakes, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Shannon Roddy on LinkedIn Avenue 7 Media Shannon’s free resource offer: Amazon Seller’s Checklist Special Mention(s): Norm Farrar on LinkedIn Bradley Sutton on LinkedIn Kevin King Tim Ferriss on LinkedIn Tyler Jefcoat on LinkedIn Jason Boyce on LinkedIn Good to Great: Why Some Companies Make the Leap...and Others Don’t by Jim Collins Calendly Related Episode(s): “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar” “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “The Three Financial Metrics That Will Predict Your Business’s Future With Tyler Jefcoat”

Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company partnering with retailers and brands to help market, sell, fulfill, and ship its products. Corey is a 15-year supply chain and operations leader. Additionally, he has over 20 years of experience in the e-commerce fulfillment industry specializing in channel merchandising, aligning operational initiatives with corporate objectives, and building and leading high-performing teams through inclusion, collaboration, and engagement. Through his years of experience, Corey has launched over 50 different subcategories through online and brick-and-mortar channels. In this episode… With the ever-evolving needs of Amazon and the changes in logistics on Amazon, if your company isn’t properly staffed with essential experts in place, your company could be at a disadvantage. If you only rely on a virtual assistant to handle all operational needs, you may have already put your company in jeopardy. While virtual assistants may be administrative experts and take direction well, they aren’t considered supply chain or operations experts. So, what position hires should be a priority in today’s market? Business leaders Corey Apirian and Josh Hadley strongly suggest hiring a supply chain manager or expert as quickly as possible. A supply chain manager oversees, coordinates, and manages the logistics regarding the production and distribution processes of the company’s goods. Supply chain management is integral to a company’s success because an expert in this field can boost customer service, reduce operating costs, and improve the financial position of the company. Those are just a few responsibilities of a supply chain manager. Want to learn more about supply chain logistics? Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he welcomes the CEO of Davinci Micro Fulfillment, Corey Apirian, for an in-depth discussion about global supply chain and shipping and logistics. Corey advises on how to build a shipping business, the steps to grow an e-commerce business, the role that smart merchandising plays in selling on Amazon, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Corey Apirian on LinkedIn Davinci Micro Fulfillment Email Corey: [email protected] Special Mention(s): Norm Farrar on LinkedIn Steve Simonson on LinkedIn Kevin King Rick Watson on LinkedIn The Fulfillment IQ Podcast Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins ChatGPT Power BI Related Episode(s): “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar” “Actions You Must Take To Prepare Your Business for a Recession” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”

Will Russell is the Founder and CEO of Russell Marketing, an innovative digital agency focusing on e-commerce launch marketing. Russell Marketing has generated over $25M in revenue for over 300 rising entrepreneurs. In November 2022, Will launched the Russell Gives Foundation, a family organization offering grants and mentorship to 501(c)(3) partners committed to diversity, equity, and inclusion. Will’s accolades include features in Forbes, Business Insider, Crain’s New York, and Startup Nation, and in 2022, he released his first book, Launch in 5: Take Your Idea From Lightbulb Moment to Profitable Business in Record Time. In this episode… Launching new products is one of the ideal ways to grow a business and increase revenue. While a new or innovative product may be exciting, it comes with many stressors. As an upcoming entrepreneur, you may not have adequate financial backing, which could prevent you from investing in a launch campaign. So, what can you do in this instance? Business leader and product launch specialist Will Russell has systems in place to help guide you through your first product launch. Have you validated your product by simply engaging or enticing your customers? Do you know about and understand Amazon brand analytics that can determine your market opportunity? These are just a few steps in Russell’s method to successfully launch products. Interested in learning more? Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he talks with the Founder and CEO of Russell Marketing, Will Russell, to discuss creating powerful marketing systems to launch new products. Together, the two discuss strategies for launching new products, how to know if your product is a winner, and understanding pain points. Plus, Will gets to talk about his first book. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Will Russell on LinkedIn Russell Marketing Russell Gives Foundation Launch in 5: Take Your Idea From Lightbulb Moment to Profitable Business in Record Time by Will Russell Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Related Episode(s): Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai Seven Acquisition Strategies to Scale to Eight Figures and Beyond

Amy Wees is the CEO of Amazing At Home, an e-commerce consulting company that has helped over 1000 brands launch private label products on several commerce channels, including Amazon. Amy’s wealth of knowledge and experience in product development and sales and marketing has enabled her to advise upcoming entrepreneurs to develop their own successful businesses. Amy is an entrepreneur, consultant, and business coach who also shares e-commerce tips and tricks on her podcast The Seller Roundtable. In this episode… It’s been said that if you discover what you’re most passionate about and turn it into a career, you’ll never work a day in your life. Amy Wees discovered her passion while serving in the United States Air Force. What first started as a hobby quickly turned into a full-time gig once she realized she was not only talented at consulting, but it was also lucrative. Amy’s journey, however, is no different from other inexperienced entrepreneurs. She became an expert in learning from her own mistakes, and as a consultant, she can help you avoid those same mistakes. But her consulting company doesn’t just address avoidable mistakes. Amy knows how to make money, as well as how to be smart with money. In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits with the CEO of Amazing At Home, Amy Wees, to discuss her consulting business and all things e-commerce. Amy shares strategic selling tips, entrepreneurial obstacles to avoid, and how to diversify your manufacturing and supply chains. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Amy Wees on LinkedIn Amazing At Home The Seller Roundtable Amazing At Home on Instagram and Facebook Special Mention(s): Kevin King Steven Pope on LinkedIn Howard Thai on LinkedIn Tyler Jefcoat on LinkedIn Danny McMillan on LinkedIn Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Clockwork, Revised and Expanded: Design Your Business to Run Itself by Gino Wickman ChatGPT Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” The Three Financial Metrics That Will Predict Your Business’s Future with Tyler Jefcoat

Tyler Jefcoat is the Co-founder and CEO of Seller Accountant. Seller Accountant is a financial company dedicated to helping e-commerce sellers maximize their profitability by supplying bookkeeping and financial coaching services. With his help, Tyler’s clients have sold over $100M in e-commerce sales in one year. Tyler heads the Seller Accountant Roundtable, a private mastermind club for seven- and eight-figure sellers. Before founding Sellers Accountant, Tyler was the Co-founder and Managing Partner of Care to Continue, a home healthcare company that grew from 0 to 100 in four years. In this episode… Accounting is imperative to a business’s financial health. By keeping up-to-date records, a business owner can compare current financial information to past finances. Accurate records upkeep allows users to forecast the success of a business. So, where do entrepreneurs begin if they want to avoid distorted bookkeeping? Business leader Tyler Jefcoat suggests understanding the basics of accounting, managing the profitability of your business at a SKU level, and A/B testing prices. Want to learn more? Join host Josh Hadley in this episode of the eComm Breakthrough Podcast as he welcomes the Co-founder and CEO of Seller Accountant, Tyler Jefcoat, to discuss money, accounting, finance, and business exiting. Tyler shares common accounting mistakes made by sellers, targets to aim for, how to outspend competitors on ads, and how to prepare for a business exit. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Tyler Jefcoat on LinkedIn Seller Accountant Return on Podcast Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn James Thomson on LinkedIn Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Merchant Spring Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Bradley Sutton is the Chief Evangelist and the Director of Training at Helium 10, an e-commerce sellers’ platform to help Amazon entrepreneurs capitalize and dominate the marketplace. A passionate e-commerce seller and Amazon expert, he’s launched over 100 products on the popular platform. Because Bradley is so well-versed in all things Amazon, he hosts the most-listened-to podcast for Amazon sellers, the Serious Sellers Podcast. In this episode… Part of scaling an e-commerce business is to launch new products. Launching new offerings not only boosts sales but can potentially attract new loyal customers. But with growth comes new problems. Often new product launches can cause financial loss. So how can e-commerce sellers avoid this misstep? Business leader Bradley Sutton recommends using the title keyword density strategy before revealing new products. He also suggests practicing healthy financial business acumen by understanding your budget. Finally, Bradley reminds sellers that launching new products shouldn’t prevent them from continuing to follow the basic steps that helped them reach their current level of success. Want to learn more about title keyword density and other launching strategies? Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he welcomes the Chief Evangelist and Director of Training at Helium 10, Bradley Sutton, to discuss launching new products on Amazon. Bradley shares what is currently working and not working when launching new products on Amazon, explains title keyword density, and elaborates on the importance of having products ranked at the top of the page. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Bradley Sutton on LinkedIn Helium 10 Serious Sellers Podcast by Helium 10 Serious Sellers Podcast on Facebook and Instagram Helium 10 tools Manny Coats on LinkedIn Guillermo Puyol on LinkedIn Tomer Rabinovich on LinkedIn Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Sean Covey Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Dr. Pradeep Kumar Sacitharan is the CEO of Donsfield, an international business and trade development firm. Dr. Sacitharan is a trained scientist by trade, holding a PhD in Molecular and Cellular Medicine from Oxford University. Before his tenure at Donsfield, he was the Vice President of Business Development at GemPharmatech, a global biotech company. After starting his Amazon e-commerce business, Dr. Sacitharan became a seven-figure seller in less than one year. This led him to his latest business ventures, owning a boutique Amazon account and launch management agency, and acquiring distressed assets. In this episode… When starting an online store, a key lesson to quickly learn is that you must nourish relationships with your vendors, manufacturers, and agencies. The partnerships you build with these entities are not merely transactions, and you should stop treating them as such. So, how should you treat them? Amazon seller and e-commerce expert Dr. Pradeep Kumar Sacitharan explains his online businesses are lucrative because of one golden rule. He treats his partnerships as human interactions. If you’ve hit a plateau or are searching for new methods to take your business to the next level, Dr. Sacitharan first wants you to avoid four mistakes that can hinder your growth. Intrigued? In this episode of the eComm Breakthrough Podcast, join host Josh Hadley as he sits down with the CEO of Donsfield, Dr. Pradeep Kumar Sacitharan, to discuss his Amazon journey and how he’s acquired several businesses. He shares his day-to-day life as an e-commerce entrepreneur, business exit strategies, a case study on how to be a creative seller, product price tactics, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Dr. Pradeep Kumar Sacitharan on LinkedIn Dr. Sacitharan on Twitter and Instagram Special Mention(s): Kevin King Steven Pope on LinkedIn Howard Thai on LinkedIn Amy Wees on LinkedIn Amazing At Home The Second Bounce of the Ball: Turning Risk Into Opportunity by Ronald Cohen Steve Simonson on LinkedIn Parsimony Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”

Scott Deetz is the Founder and CEO of the Northbound Group, a Minneapolis-based financial advisory firm, providing strategic finance, corporate development, and merger and acquisition services to the e-commerce industry. After selling his first business, an eight-figure brand, Scott realized his passion for helping entrepreneurs and companies sell their businesses. Northbound’s 30-plus-members team is dedicated to the firm’s mission of helping e-commerce entrepreneurs achieve life-changing events. Before founding the Northbound Group, Scott was the Owner and CEO of the Amazon business Entrepreneurial Advantage. In this episode… When an entrepreneur is ready to sell his or her company, an exit strategy should already be in place. This type of strategy gives the owner the option to liquidate their stake in the business, limit loss, or make a substantial profit. So, if you’re planning to exit your business, what should you be doing now? Business leader Scott Deetz recommends starting with the following tactics. First, start building a data room today. A data room is simply a series of folders that will allow your potential buyer to get a quick overview of your company. Second, implement strategic financing, which gives you a better understanding of your company’s valuation. Lastly, start organizing your accounting. Want to learn more? Tune into this episode of the eComm Breakthrough Podcast where host Josh Hadley welcomes the Founder and CEO of the Northbound Group, Scott Deetz, to discuss actions to take before exiting a business. Scott shares the various types of business exits and buyers, an exit case study, and when it’s time to contact an exit strategist. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Scott Deetz on LinkedIn Northbound Group Gift from Scott - Email: [email protected] Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins Monday Manny Coats on LinkedIn Guillermo Puyol on LinkedIn Helium 10 Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Afolabi Oyerokun is the Co-owner of Honu Worldwide, a Pennsylvania-based company that streamlines business practices for optimum efficiency and profitability. Afolabi’s 20 years of experience as an expert in logistics and streamlining strategies and relationship building led him to found Honu Worldwide. Because he has such a talent and passion for finding high-quality products at bargain prices, Afolabi spends his time helping seven-figure Amazon brands increase their profits. Additionally, Afolabi is the CEO of Trillion Source, a business consulting firm for new product development. In this episode… Depending on the industry niche, e-commerce runs the risk of becoming oversaturated. Additionally, it doesn’t help you as a seller to create or market products that are overproduced. So, what must you do to succeed as an Amazon and e-commerce entrepreneur? Business leader Afolabi Oyerokun advocates for innovation. Instead of gauging the market to see what’s selling, do your due diligence to discover what consumers need so you can bring something new to the market. As a veteran e-commerce entrepreneur, Afolabi offers a wealth of knowledge and experience. In this episode of the eComm Breakthrough Podcast, host Josh Hadley welcomes the Co-owner of Honu Worldwide, Afolabi Oyerokun, to discuss starting an Amazon business. Afolabi shares how he entered the world of Amazon, strategies for starting and exiting a business, seller lessons to avoid, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Afolabi Oyerokun on LinkedIn Honu Worldwide Afolabi’s special gift — email: [email protected] Special Mention(s): Kevin King Steven Pope on LinkedIn Norm Farrar on LinkedIn Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki Kajabi Click Funnels Russell Brunson on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar”

James Thomson is the Managing Partner at Equity Value Advisors, where he supports private equity and branded product leaders with due diligence and strategy consulting to accelerate equity value through eCommerce. He is a Board Member and Investor in Mamenta, Davinci Micro Fulfillment, and MAVI.io. Before his current roles, James was the Chief Strategy Officer at Buy Box Experts, a company that offers premium Amazon services to medium-sized and large-sized brands around the world to optimize and grow their businesses. James continues to immerse himself in the world of Amazon issues. Before Buy Box, he served as the Business Head of Amazon Services — a division of Amazon responsible for recruiting 10s of 1000s of sellers annually to the marketplace. He also served as the First Account Manager for Fulfillment by Amazon (FBA). Before Amazon, James was a management consultant and banker. In this episode… Are you someone who has become a seven-figure seller and wondering how to reach that next level? Often when entrepreneurs reach a level of success, the challenge can be what is there to do next. So, what is the next step? Business leader and e-commerce expert James Thomson suggests these three actions. The first step would be to build a team of experts and delegate responsibilities. Next, start thinking about brand equity and discover ways for your customers to fall in love with your brand. Lastly, execute a three-year plan and stick with it. In this episode of the eComm Breakthrough Podcast, join host Josh Hadley as he welcomes the Managing Partner of Equity Value Advisors, James Thomson, to discuss exit strategies and making your business purchase-friendly to eligible buyers. James explains the benefits of diversifying into other e-commerce channels, shares advice with sellers who want to cross seven figures, and answers the question: should you drive traffic to your website or to Amazon? Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon James Thomson on LinkedIn Equity Value Advisors Special Mention(s): Steven Pope on LinkedIn Kevin King Norm Farrar on LinkedIn Die With Zero: Getting All You Can From Your Money and Your Life by Bill Perkins VIZIT Logie Rick Cesari on LinkedIn Related Episode(s): “Four Critical Pillars for Amazon Listing Optimization” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar”

Brian Johnson is the Co-founder of Canopy Management, a full-service digital advertising agency for Amazon brands. In addition to Canopy Management and his 20-plus years of experience, Brian has helped over 20,000 brands grow $1 billion in Amazon sales via his Amazon advertising consultancy. As a result, his products and services continue to keep him in high demand with small and large market companies globally. In this episode… Amazon is not only a best-selling e-commerce channel, it has also become a trustworthy product advertising platform. Positive advertising provides product visibility, increasing sales and profitability. So as a seller, what must you do before creating a successful advertising campaign? Entrepreneur and business leader Brian Johnson recommends taking these steps into accountability. Consider how to differentiate your product listing and constantly be innovative, conduct a top 20 term search, and understand why customers purchase your products. In this episode of the eComm Breakthrough Podcast, host Josh Hadley welcomes the Co-founder of Canopy Management, Brian Johnson, to discuss Amazon advertising and product optimization. Brian shares his first experience with Amazon changed his life, how he launched his first course, his advice on how Amazon sellers can grow beyond eight figures, and the most common images brands use for product optimization. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Brian Johnson on LinkedIn Canopy Management Brian’s Gift: Free Strategy Session Email Brian: [email protected] Special Mention(s): Steve Simonson on LinkedIn Kevin King Steven Pope on LinkedIn Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss Review Monitoring Acquisition Alex Hormozi on LinkedIn Leila Hormozi on LinkedIn $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Actions You Must Take To Prepare Your Business for a Recession”

Norm Farrar, AKA “The Beard Guy,” is a podcaster and the host of the Lunch with Norm Podcast, a medium to discuss Amazon, e-commerce, digital marketing, social media, and more. Norm’s goal for the podcast is to arm small business owners with the tools and resources to achieve the success they desire. Additionally, Norm is an entrepreneur heading many companies. He’s the President of the AMZ Club, a full-service agency for e-commerce and Amazon sellers, the President of HONU Worldwide, a supply chain sourcing and logistics solutions company, and the CEO of prEACH, the home of the world’s first video press release. As an online marketer, e-commerce expert, and early Amazon entrepreneur, Norm has spent over 20 years as an international public speaker, discussing and teaching what he loves. In this episode… There is no better time to become an Amazon seller since the demand for online shopping continues to increase. On the flip side, competition on Amazon and other platforms continues to grow. So what can you do to make your business stand out? Entrepreneur and Amazon selling guru Norm Farrar suggests these three actions to be a more productive seller. Create a business plan and business strategy, collect an audience via email, and use optimization tactics such as product images, videos, and repurpose your content. To learn more about being a successful Amazon seller, join host Josh Hadley in this episode of the eCommerce Breakthrough Podcast as he welcomes entrepreneur and the host of the Lunch with Norm Podcast, Norm Farrar, to discuss growing a business to eight figures and beyond. Norm discusses the services he provides, best practices to build an Amazon audience, and easy listing optimization tactics. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Norm Farrar on LinkedIn Lunch with Norm Podcast Email Norm: [email protected] LWNDeals Special Mention(s): Steven Pope on LinkedIn Roland Frasier on LinkedIn Kevin King Data Dive Brandon Young on LinkedIn Carlos Alvarez on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Related Episode(s): “Four Critical Pillars for Amazon Listing Optimization” “Actions You Must Take To Prepare Your Business for a Recession” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”

Howard Thai is the CEO and Founder of Signalytics, an e-commerce consulting firm, which helps e-commerce sellers generate more sales through strategies such as keyboard ranking and advertising optimization. His company is the brainchild of his expertise and talents as a former Amazon top 50 seller. As a way of giving back and educating new sellers on the platform, he became an educator, training Chinese sellers on Amazon. Howard has saved, started, scaled, and sold hundreds of businesses via Amazon and other virtual platforms. In this episode… Are you an Amazon seller trying to reach seven or eight figures? It’s an attainable goal, but if you have been struggling to reach that goal, you may want to invest in the help of a mentor or an Amazon trainer. Howard Thai, a former Amazon top seller, also recommends these three selling strategies: create product opportunities for your consumers, be creative when optimizing your product listings, and understand black hat tactics. To learn more, join host Josh Hadley in this episode of the eComm Breakthrough Podcast as he welcomes the CEO and Founder of Signalytics, Howard Thai, to discuss his experience as a top 50 Amazon seller and his strategies to become a seven and eight-figure seller. Howard shares why he founded Signalytics, his transition from selling on eBay to Amazon, why you should join mastermind groups, and the black hat tactics sellers should use to protect themselves. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Howard Thai on LinkedIn Signalytics Howard Thai Special Mention(s): Roland Frasier on LinkedIn Kevin King Steven Pope on LinkedIn Ryan Deiss on LinkedIn The Art of War by Sun Tzu Related Episode(s): “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Why You Need to Experience a Mindset Shift When It Comes to Hiring Leaders With Ryan Deiss”

Marketing entrepreneur Ryan Deiss is the Founder and CEO of The Scalable Company, a community of “accidental” entrepreneurs, founders, and CEOs who take what they’ve learned and apply it to other ventures. Ryan is also the Founder and CEO of Digital Marketer, a cohesive program combining all of your digital marketing methods into one. In addition to founding multiple companies that collectively hire hundreds of employees globally, Ryan is an expert speaker on business operating systems and a best-selling author. In this episode… Are you someone who is just starting a new company but drowning in day-to-day tasks? Maybe you’re a business owner who’s hired a virtual assistant to help with minor duties so you can focus on larger tasks but still have to train the assistant. So, as a new entrepreneur, how can you alleviate stressors and accomplish your daily goals? Business leader Ryan Deiss suggests hiring a field expert to handle the tasks you do not like and are not well-versed in. Why? Because it gives you the freedom to flourish in what you are most talented in. As a result, you become more productive, and your company becomes more productive, which could lead to more growth and better profits. Want to learn more from Ryan? Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he sits down with the Founder and CEO of The Scalable Company, Ryan Deiss, to discuss business operating systems. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Ryan Deiss on LinkedIn The Scalable Company Digital Marketer Founders Board Special Mention(s): Kevin King Roland Frasier on LinkedIn Steven Pope on LinkedIn War Room Mastermind Traffic and Conversion Summit The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt John Peterman on LinkedIn The J. Peterman Company Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Four Critical Pillars for Amazon Listing Optimization”

Simon Hammer is the VP of Product at Vimbly Group, a New York City-based business-growth company that scales and invests in technology-enabled businesses. Simon runs nine of Vimbly’s business units, including e-commerce. With combined studies in human biology, health, and society, pre-med, and finance at Cornell University, where he holds a bachelor’s degree, he was able to use all of his talents as a healthcare investment banker at Madison Williams and Company before pivoting to the Vimbly Group. In this episode… As an e-commerce entrepreneur, it’s easy to get complacent when business is doing well and earning a profit. But what happens when that complacency starts to affect your bottom line? Business leader Simon Hammer suggests getting back to the basics, especially when you’re trying to scale up your business. So what’s a good starting point if you’re trying to grow a business? You may want to lead with identifying the market opportunity for your product. Are you in a small market or a big market? Once you’ve identified your product market, learn to listen to your customers by actually reading their feedback. Simon is also a proponent of getting back to the basics by continuing to test product success and your market. Interested in learning more? Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with the VP of Product at Vimbly Group, Simon Hammer. The two discuss the art of scaling a business through sales optimization and mastering the basics of e-commerce. Additionally, Simon explains a successful process when acquiring a business, his thoughts on scaling a business piece-by-piece, how to properly conduct the due diligence process, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Simon Hammer on LinkedIn [email protected] Vimbly Group Billion Dollar Seller Summit Special Mention(s): Steven Pope on LinkedIn Steve Simonson on LinkedIn Kevin King Why We Sleep: Unlocking the Power of Sleep and Dreams by Matthew Walker Ōura Ring Workflowy Related Episode(s): “Four Critical Pillars for Amazon Listing Optimization” “Actions You Must Take To Prepare Your Business for a Recession” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”

Dr. Travis Zigler is the Founder of Profitable Pineapple Ads, a consulting agency for Amazon sellers who want to grow their business through advertisements. Before founding Profitable Pineapple Ads, Dr. Zigler honed his selling chops as an Amazon PPC coach. Dr. Zigler is also the CEO and Co-founder of Eye Love LLC, an eye health and wellness company he co-owns with his optometrist wife, Dr. Jenna Zigler, providing premium quality eyewear and eye supplements. In this episode… If you’re an Amazon entrepreneur who’s hired agencies to manage your pay-per-clicks in the past, you know it can be a daunting experience. The agencies make promises they’re unable to fulfill, don’t provide data in a timely manner, and in the end, you get little return for your investment. Exitpreneur and Amazon seller Dr. Travis Zigler experienced this firsthand. Although well-versed in Amazon PPC, he still chose to hire agencies to manage his product PPC. Unfortunately, he was unsatisfied with the services. So what did he do about it? He hunkered down and learned the ins and outs of PPC and created his own method. The method has proved to be so effective that he decided to become a PPC coach and consultant. To learn more, join Josh Hadley in this episode of the eComm Breakthrough Podcast, as he chats with the Founder of Profitable Pineapple Ads, Dr. Travis Zigler.Dr. Zigler shares his journey with his agency and the services it offers, his exit from his first entrepreneurial venture, and the latest tactics he’s implemented to increase organic sales on Amazon with his clients. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Dr. Travis Zigler on LinkedIn Profitable Pineapple Ads Agency Free Lead Generation Course gift from Dr. Travis Zigler Amazon PPC Pros Work for Profitable Pineapple Ads Special mention(s): Steve Simonson on LinkedIn Steven Pope on LinkedIn Kevin King Amazing Selling Machine Matt Clark Jason Katzenback on LinkedIn Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki Google Workspace Ryan Moran on LinkedIn Capitalism Related episode(s): “Actions You Must Take To Prepare Your Business for a Recession” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization”

Brad Allen is an Amazon Seller who started on Amazon with creative retail and online arbitrage strategies in 2015. He sold everything from toys to high-end skincare on his Amazon business while living remotely in South America and Africa. After his account got suspended, Brad went into $400,000 of credit card and loan debt but eventually built two private label brands that are on track to earn eight figures this year. In this episode… Are you interested in becoming an Amazon Seller? What do you need to know to thrive in this space? Brad Allen is a very successful Amazon Seller, but you may not have guessed that based on his experiences a few years ago. In fact, he faced many challenges on Amazon to the point where his account got suspended, which left him with $400,000 of debt. Since then, Brad learned a lot, and he now shares the secrets of how he is crushing it on Amazon. Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Brad Allen, a successful Amazon Seller with two private label brands. Brad talks about his journey with retail arbitrage, why his Amazon account got suspended and the lessons he learned because of it, and the tools that help you succeed on Amazon and other competitive marketplaces like Etsy. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Brad Allen on LinkedIn Brad Allen on Instagram Special Mention(s): Kevin King Steven Pope on LinkedIn Billion Dollar Seller Sumit EZ Sniper The 4-Hour Workweek by Tim Ferriss PickFu Etsy eRank Hellium 10 Psycho-Cybernetics by Maxwell Maltz Past episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” "Seven Acquisition Strategies To Scale To Eight Figures and Beyond" "The Ultimate Amazon Product Launch Strategy"

Steven Yates is the CEO of Prime Guidance, an agency providing Amazon, Walmart, and eBay sellers and vendors with coaching and advisory services to help them grow their businesses on marketplaces faster and operate smarter. He is also the Founder of All Industry Consulting, which offers expert advice to clients regarding merchandising, purchasing, sourcing, sales, and business development. Before founding Prime Guidance and All Industry Consulting, Steve developed well-rounded expertise working for multibillion dollar Fortune 500 retailers such as Amazon, Dick’s Sporting Goods, and eBay Enterprise. In this episode… Are you an Amazon seller? Which levers do you need to pull in your business to increase sales and grow on Amazon and other marketplaces? With the high competition on Amazon, sellers need to up their game and try to stand to sell more. To increase their conversion rate in any marketplace, sellers need to optimize product pages, keyword research, internal and external traffic generation, and content creation, including A+ content and infographics. Learn how Steven Yates helps shoppers win with all these and more through Prime Guidance. Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Steven Yates, CEO of Prime Guidance. Steve talks about Prime Guidance and what it does, other marketplaces Prime Guidance helps sellers thrive in apart from Amazon, considerations for migrating to other marketplaces, and levers sellers can pull on Amazon that can influence sales and help them grow their brands. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Prime Guidance Call Prime Guidance on 972-885-9262 All Industry Consulting Steven Yates on LinkedIn Special Mention(s): Kevin King Steven Pope on LinkedIn Helium 10 Splitly Reviews Anker Nozzle.ai James Thomson on LinkedIn Prosper Show Past episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"

Kris Gramlich is the Account Executive at Sellozo, a comprehensive suite of intelligent tools that helps Amazon Sellers grow and manage their businesses. Insights and analytics with financial reporting offered by Sellozo provide Amazon Sellers an enhanced and complete view of their sales and product data, paired with both organic and sponsored sales and performance data, in an easy-to-use, intuitive dashboard. Kris is a professional FBA seller and a podcast host of Two Amazon Sellers and a Microphone, where they discuss everything related to selling on Amazon. Enjoying the thrill of selling items in the garage as a kid to selling clothes on eBay, Kris learned how to sell physical products on Amazon in 2013 and launched his first product in 2014. He has four brands and enjoys helping other sellers achieve success on Amazon. In this episode… Amazon is a massive platform with hundreds of millions of products posing high competition. So, how can you stand out as an Amazon seller to make sales? It entails a lot for Amazon sellers to succeed. They need to understand product launches, marketing, listing optimization, keyword research, ranking, reviews, and working strategies they could implement in their businesses — which they might not have the expertise to execute successfully. They need software and experts knowledgeable on the entire Amazon platform who can help them grow, manage, and scale their Amazon brands efficiently. Learn how Kris Gramlich helps Amazon sellers thrive with Sellozo. Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Kris Gramlich, Account Executive at Sellozo. Kris talks about the mistakes Amazon sellers make, tips for successfully launching new products on Amazon, how to build an audience with insert cards and free samples, and the importance of leveraging influencer marketing. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Kris Gramlich on LinkedIn Sellozo Two Amazon Sellers and a Microphone Special Mention(s): Kevin King Steven Pope on LinkedIn Nozzle.ai Refersion Adam Heist on YouTube Books Mentioned: Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow Past episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” "Seven Acquisition Strategies To Scale To Eight Figures and Beyond" "Increase Organic Amazon Ranking Through Google Ads"

Mark Casey is the CEO of House of AMZ, a marketing and SEO agency for Amazon sellers. The House of AMZ team helps sellers to reach their goals through Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, and reviews. Mark's background is in marketing and branding. He dedicated himself to fully understanding the science behind where a product ranks on Amazon and how to optimize product listings for the highest rate of conversion. Working under a top 500 company, Mark helped to enhance their Amazon business which contributed to their current nine-figure annual earnings and now being in retail stores nationwide. In this episode… Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, and reviews are the things that contribute to your success as an Amazon seller. Where can you get the expertise to help you effectively and efficiently execute them to maximize your sales? According to Mark Casey, you need experts who are knowledgeable on the entire Amazon platform to help you stand out and sell more. You need people to help you understand ranking and marketing because Amazon is a massive platform with hundreds of millions of products — and that's tough competition. For over seven years, Mark has studied the Amazon algorithm to understand how it works and how to rank products. He shares how they help sellers have better rankings and optimize product listings for the highest conversion rates. Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Mark Casey, CEO of House of AMZ. The two discuss what Amazon considers when ranking products, the process of launching a new product on Amazon, how to build and leverage the shoppers' network list without breaching Amazon's terms of service, and how to re-rank or re-launch an existing product on Amazon. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Mark Casey on LinkedIn House of AMZ Special Mention(s): Kevin King Steven Pope on LinkedIn SELL + SCALE SUMMIT PickFu Post Purchase PRO Asin Doctor UglyFeedback UglyFeedback’s Email: [email protected] Past episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” "Seven Acquisition Strategies To Scale To Eight Figures and Beyond" "Increase Organic Amazon Ranking Through Google Ads" Books Mentioned: Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz

Chad Rubin is the Founder and CEO of Profasee, a pricing platform that enables Amazon brands to predict ideal product prices. He leads Profasee's operations and overseas IT strategy. Chad often speaks about e-commerce, Amazon, and leveraging AI strategies on webinars and conferences worldwide. He is also the author of the Amazon bestseller, Cheaper, Easier, Direct. Before Profasee, Chad founded Think Crucial and co-founded Skubana and the Prosper Show. In this episode… Are you an Amazon brand that relies on traditional pricing strategies alone? There's a chance you leave lots of money on the table that could increase your profit margin. So, how can you optimize your Amazon sales, increase your profits, and incorporate AI into your e-commerce businesses? According to Amazon expert Chad Rubin, many brands have great products and even bigger ambitions but leave pricing strategies up to fate. It was the same for Chad with his e-commerce brand. As he looked for new ways to unlock huge profits, he discovered that pricing is the most relevant lever that flows to the bottom line, and it's a huge blind spot to many. Because there are few tools in the Amazon space to test prices, he built a world-class AI model that analyzes hundreds of real-time data points to help e-commerce brands pinpoint the perfect price for them to start profiting. Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Chad Rubin, the Founder and CEO of Profasee. The two discuss how pricing is a challenge to many, how to change prices to maximize profits without sacrificing your BSR, and the importance of leveraging AI as an e-commerce business. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: [email protected] Hadley Designs Hadley Designs on Amazon Profasee Chad Rubin on LinkedIn Chad Rubin’s Email: [email protected] Chad Rubin on Twitter Cheaper Easier Direct by Chad Rubin and Frank Turner Prosper Show James Thomson on LinkedIn Skubana Think Crucial The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson The Great CEO Within: The Tactical Guide to Company Building by Matt Machory, Alex MacCaw, and Misha Talavera Notion Brandon Young on LinkedIn Steven Pope on LinkedIn Special Mention(s): Kevin King My Amazon Guy Past episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"