eComFuel Podcast

Is AI actually improving your business, or is it just something everyone feels like they should be using? In this episode, I talk about what I'm seeing with AI in my own business, how companies are adopting it, and what business owners should really be thinking about before jumping into every new AI tool that comes out. AI is changing quickly, and while adoption is growing fast, the return on investment isn't always clear yet—especially for small businesses. Listen in to learn where AI is actually being used in businesses today, why customer service adoption is still low, and which age groups are using AI the most. I also talk about why small businesses need to be careful about where they invest time and money into AI, and why having a high bar for implementation is important if you want to streamline and grow your business. You can find show notes and more information by clicking here: https://tinyurl.com/4evn265b Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What does it actually take to grow a product business to eight figures? In this episode, Kareem Raslan, Co-Founder of BrainGain, shares how he built an adjustable dumbbell company into an eight-figure business in just five years. The secret? Focusing on supply chain optimization, conversion rates, profitability, and doing the hard things most founders avoid. Listen in to learn how Kareem balanced building a business while working in banking, why making the first order profitable is critical, how to increase conversion rates, and how to expand into international markets like the UK and Europe. We also discuss finding your competitive advantage, choosing the right 3PL partner, using customer surveys to improve your business, and why focusing on the highest-impact activities is one of the most important skills a business owner can develop. You can find show notes and more information by clicking here: https://tinyurl.com/mu697n6h Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What does it take to build an eight-figure product company with a team of just four people? In this episode, Reed Schmidt, Creative Director of Guava Family, explains how intentional product design and a relentless focus on solving real problems for parents helped fuel the company's rapid growth. Reed also pulls back the curtain on the systems and mindset that allow the company to stay lean while successfully scaling. Listen in to learn how the team went through dozens of prototypes before launching a product, how they use AI to create branding imagery and creative assets, and why they view marketing agencies as execution partners rather than drivers of strategy. You'll hear insights on mentorship, the discipline required to grow a business, and why focusing on what you won't do can be just as important as deciding what you will do. You can find show notes and more information by clicking here: https://tinyurl.com/uc2r6aex Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What does it really mean to give? And why do the most successful people often make it a priority? In this episode, I break down the many forms of giving, from mentoring others and raising capable children to donating time, money, and energy to causes that matter. You'll learn why high achievers can easily get stuck on the productivity treadmill and how stepping back to give and support others can actually create more meaning, impact, and fulfillment in your life. I also unpack the deeper purpose behind mentorship, charitable giving, and passing wisdom to the next generation. Listen in to discover how entrepreneurs can use their experience to guide others, why modeling behavior matters more than lectures when raising independent kids, and how generosity can positively influence both your finances and your outlook on life. You can find show notes and more information by clicking here: https://tinyurl.com/35vmz8en Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What if the fastest way to grow your eCommerce business isn't working harder, but using AI more strategically? In this episode, Steve Chou shares how he's applying AI tools to increase traffic, optimize customer experience, and drive more revenue without overcomplicating the process. You'll learn how AI-powered on-site search and cross-sell strategies can dramatically improve conversions, as well as how Steve used these tools to increase website traffic by 25% in just one month. Listen in as he explains how entrepreneurs can cut through the overwhelm of constantly changing AI technology by focusing on one simple goal: using AI to make more money. You'll hear practical ways to start small with AI, how to craft effective prompts that help with coding and website improvements, and how "vibe coding" tools are making development easier than ever. Plus, Steve breaks down how to use AI to reach customers more effectively and ensure your products are properly optimized for search engines so people can actually find what you're selling. You can find show notes and more information by clicking here: https://tinyurl.com/ymbxew9j Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What if the habits that helped you build success are now the very things holding you back? Today, I explain how your attitude toward money is shaped far more by your early experiences than by how much wealth you currently have—and why that matters as you grow. You'll learn how to identify outdated financial behaviors that once served you but may now be limiting your leadership, profitability, and long-term security. Listen in as I break down how to spot whether you're too risk-averse, too risk-tolerant, overspending in the name of growth, or under-investing out of fear. I also cover when scrappiness becomes a ceiling, why doing everything yourself slows scale, when thoughtful debt can be strategic, and how to shift from wealth-building to wealth-protection. This episode will challenge you to evolve your habits so your business and wealth can evolve with you. You can find show notes and more information by clicking here: https://tinyurl.com/4yraxz7j Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What's the point of building wealth if you don't use it to design a life you actually want? In part 6 of the Financial Mastery Series, I talk about what happens after you've done the hard work. You've built a profitable business, optimized your financial levers, borrowed wisely, and invested outside your company—now comes the deeper question: What is freedom actually for? Listen in as I share how I tracked my own path toward financial independence, the mindset shifts that came (and didn't come) when I crossed that threshold, and why designing a business you can happily run for a decade may be far more fulfilling than retiring early. You'll learn why it's about earning the ability to choose your work, instead of being controlled by it. You can find show notes and more information by clicking here: https://bit.ly/4ajDmNA Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Most entrepreneurs pour everything back into their business, but at some point, that strategy quietly becomes a liability. Today, I'm breaking down why pulling capital out of your company is essential, how to know when you're ready to do so, and where to put that money once you extract it. We're halfway through the Financial Mastery series, and today's commandment may be the one that changes your long-term security more than any other. Listen in as I share early data from the 2026 eCommerce Trends Report, real stories from the ECF community, and a practical roadmap for diversifying your wealth beyond your store. If you've been wondering when to take distributions, how much is safe, or what to invest in, this episode will give you the benchmarks and clarity you need. You can find show notes and more information by clicking here: https://bit.ly/4ajxJix Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Debt can either accelerate your growth or quietly destroy everything you've built. In this episode, I'm joined by longtime friend of the show Bill D'Alessandro to break down Commandment #4 of the Financial Mastery series: borrow wisely. As someone who's been historically debt-averse, I wanted Bill (who is far more comfortable with leverage) to help unpack the realities, risks, and opportunities founders face when navigating debt in eCommerce. Listen in as we walk through the eight most common and dangerous mistakes entrepreneurs make - from misunderstanding merchant cash advances to signing personal guarantees without fully understanding the consequences. We also talk about how to protect yourself, when debt actually is the right move, and why founders often borrow for the wrong reasons. If you've ever considered taking on debt or are currently managing it, this episode will help you approach borrowing with clarity, intention, and respect for the risks involved. You can find show notes and more information by clicking here: https://bit.ly/3ZNEHWI Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What would happen if you woke up tomorrow and were suddenly taxed an extra 33% on every dollar of profit your business produced? In this episode, I break down why that scenario isn't far off from what many founders are already doing, simply by failing to optimize their pricing, overhead, and after-tax income. Listen in as I walk through the three profit levers that matter most, why they drive more impact than almost anything else you can do, and how they can meaningfully increase your net income without hiring more people or scaling harder. You'll hear real examples from the eCommerceFuel community, data from the Trends Report, and practical steps you can take right now to strengthen your margins, streamline your operations, and dramatically improve your after-tax results. You can find show notes and more information by clicking here: https://bit.ly/4a2X2Uo Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Why do so many profitable eCommerce businesses still run out of cash or even fail outright? In this episode, I'm continuing my financial mastery series by breaking down what I consider the second core commandment: master your financial statements. Forget textbook definitions; this is the real-world, eCommerce-specific understanding store owners actually need to make better decisions. Listen in as I walk through the practical purpose of each financial statement, the biggest misconceptions founders have about them, and the simple tools you can use to avoid the costly traps that sink otherwise strong businesses. I also cover contribution margin vs. gross margin, working capital mistakes, inventory turn benchmarks, how to build a useful cash flow forecast, and why understanding these fundamentals protects you more than any CPA or CFO ever could. You can find show notes and more information by clicking here: https://bit.ly/3ZnI9ak Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What happens when you outsource your financial understanding just a little too much? In this episode, I'm kicking off an eight-part series on financial mastery for store owners by diving into what I believe is the single most important principle of all: your money, your responsibility. After watching thousands of entrepreneurs succeed—and fail—based on how closely they own their finances, I want to reset how you think about delegation, trust, and accountability. Listen in as I break down where founders most commonly abdicate responsibility, from bookkeepers and CPAs to business partners and CFOs, and how that creates hidden risk. I also share hard-earned lessons from my own mistakes, practical ways to build safeguards without becoming a micromanager, and a simple framework to help you assess whether you're truly in control of your financial life and business. You can find show notes and more information by clicking here: https://bit.ly/3Ngbsce Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

How did a year that looked like a miss on paper actually turn out to be one of the most meaningful years I've had? In this solo episode, I reflect candidly on my 2025 goals, where I fell short, and the unexpected personal and professional wins that reshaped how I think about success, tradeoffs, and accountability. Listen in as I walk through a powerful year-in-review exercise that helped me reframe how I think about goals, progress, and tradeoffs. I share my core focus for 2026, why I'm doubling down on fundamentals across business and life, and what that means for how I'm approaching marketing, writing, and leadership at eCommerceFuel. I also preview an upcoming podcast series on financial mastery for store owners and offer a transparent snapshot of how I'm thinking about my personal investment portfolio as the year begins. You can find show notes and more information by clicking here: https://bit.ly/4boh26d Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

How can eCommerce founders actually use AI to save time, reduce costs, and build leverage—without getting lost in hype or gimmicks? In this episode, I sit down with Kevin Williams, founder of Ascend Labs and long-time ECF member, to break down where AI is delivering real, practical value for online businesses today. Listen in as we explore concrete automation examples, founder-led AI marketing workflows, how to think about LLM optimization, and what AI-driven workforce disruption may mean over the next few years. Kevin also shares how he's building AI-first systems inside his own company, why measurement matters more than tools, and how founders can position themselves for what's coming in 2026 and beyond. You can find show notes and more information by clicking here: https://bit.ly/4qbdRD3 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What happens when your business hits a wall and the people who helped build it are no longer aligned with where it needs to go? In this rerun of a standout episode, I'm joined by Taylor Holiday, CEO of Common Thread Collective, for a candid conversation about one of the most pivotal seasons in his company's history. Listen in as we revisit the difficult transition from an employee-focused to a customer-centric model, how Taylor reshaped CTC's values and mission, and the surprising results of that cultural reset. Taylor also reflects on how he evaluates performance today, how he stays prolific with content, and the leadership lessons he's carrying forward as a CEO and father. You can find show notes and more information by clicking here: https://bit.ly/4j4c6W0 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

How do three college friends go from a Greek food cart to nearly $50 million in revenue selling hemp-derived THC products—all while being blocked from traditional advertising channels? In this episode, I sit down with Andy Gould, co-founder of Batch, to unpack one of the most explosive growth stories in the history of this podcast. Listen in as Andy breaks down how Batch scaled in a restricted category using Meta ads, bulk content creation, and a powerful creative flywheel. We also dig into bootstrapping vs. outside funding, co-founder dynamics, and what the sudden federal hemp prohibition means for the future of Andy's $50M business. You can find show notes and more information by clicking here: https://bit.ly/3MnRQ5g Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What will 2026 look like for eCommerce founders, investors, and operators? In this episode, I sit down with Bill D'Alessandro for our annual predictions, breaking down what we believe is coming next across AI, advertising, inflation, M&A, Bitcoin, and brand survival. Listen in as we debate everything from AI-powered ad automation and rising CPCs to whether small lifestyle brands are headed for extinction. We also cover where the next real opportunities may lie, how founders should position themselves for volatility, and which long-term bets still make sense heading into 2026. You can find show notes and more information by clicking here: https://bit.ly/4oI6EJE Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

How accurate were our eCommerce predictions of 2025 and which ones completely missed the mark? In this episode, I sit down with longtime friend of the show and industry heavyweight Bill D'Alessandro. Bill returns to help dissect the biggest themes that shaped 2025 — from tariffs and consumer pockets to platform shifts and advertising pressure. You'll learn how global sourcing shifts reshaped margins, why affluent consumers and specific product categories powered through the chaos, and what rising ad auction competitiveness means for every eCommerce business. We also dive into emerging trends like GEO ("SEO for AI"), the real cracks showing in Google's dominance, shifting offshoring models, and Amazon's evolving two-tier ecosystem. You can find show notes and more information by clicking here: https://tinyurl.com/4hd995np Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What happens when months of experiments, mistakes, and unexpected wins all pile up at once? In this solo episode, I'm sharing an honest behind-the-scenes look at what I've been building, breaking, automating, and learning across ECF and my own personal workflow. Listen in as I talk through replacing (and not replacing) a key team member, how AI is reshaping assistant work, and what went wrong with a recent developer hire. I also share the story behind a new branded video project and explain why hardware security keys are becoming essential for anyone running a digital business. You can find show notes and more information by clicking here: https://bit.ly/3XLfw69 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What happens when your entire business is built around one hero product—and it suddenly blows up after a surprise shout-out from Joe Rogan? In this episode, Paul Jackson, co-founder of Animalhouse Fitness and inventor of MonkeyFeet, joins me to share the wild ride of bootstrapping a viral fitness brand. Listen in as Paul breaks down the design and evolution of MonkeyFeet, the unexpected surge that followed Joe Rogan's mention, and the operational challenges of growing a one-SKU fitness brand. He also shares the realities of navigating tough market conditions, evaluating Amazon strategically, and pushing forward with new product innovation. You can find show notes and more information by clicking here: https://bit.ly/3McgDcp Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What does it take to scale a 50-year-old family business built around vintage Ford Broncos? In this episode, I sit down with Walt Wimmer, CEO of TOMS OFFROAD, to talk about transforming a passion project into a thriving eCommerce brand serving classic car enthusiasts around the world. Listen in as Walt shares how he balances heritage and innovation - from managing thousands of SKUs and global manufacturing partners to designing a transparent compensation structure that keeps his 36-person team motivated. We also dive into customer service, marketing in a competitive niche, and how TOMS OFFROAD continues to grow while staying true to its roots. You can find show notes and more information by clicking here: https://bit.ly/3Xk02Wv Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Is Pinterest the most overlooked ad platform in eCommerce right now? In this episode, I sit down with Kate Ahl, founder of SimplePinMedia.com, to talk about how Pinterest is quietly delivering strong returns for brands that understand how to use it—and why it's far more than a place for DIY boards and recipes. Listen in as Kate explains how Pinterest actually works as a search engine for inspiration, what brands often get wrong when running ads, and how to design campaigns that convert. She also shares insights on attribution timelines, AI-powered creative tools, and how eCommerce businesses in visually driven niches can leverage Pinterest for sustainable growth. You can find show notes and more information by clicking here: https://bit.ly/3JJ44o6 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

From real estate tax strategies to custom guest books to leaky ice maker lines, this episode covers it all. Today I'm riding solo to share why—despite all the horror stories—I decided to launch my first Airbnb and how I'm approaching it like any other high-performing business owner. Listen in as I break down the full setup process, including sourcing a trustworthy co-host, AI-assisted marketing, home automation tools, and the long-term vision behind the property. You'll also hear why this project is about more than ROI, as well as why a physical, branded experience can be just as satisfying to build as a digital business. You can find show notes and more information by clicking here: https://bit.ly/3WYBr9r Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Feeling behind on AI? You're not alone. With new tools launching almost daily, it's easy to get overwhelmed—or worse, stuck in inaction. But if you're running a 7- or 8-figure brand, understanding how to integrate AI into your business is no longer optional. So in this solo episode, I'm diving deep into how to effectively leverage AI in your business. Listen in as I share why having a clear roadmap and getting personally involved in your AI journey is essential. You'll also hear why automation should start with repetitive, back-office tasks and expand into personalized workflows that can scale without sacrificing quality. With the rapid evolution of tools and technologies, this is my honest take on what matters, what's noise, and where you should be focusing your time. You can find show notes and more information by clicking here: https://bit.ly/470LaSK Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

From lessons on leadership and scaling strategies to an incredible talk about vulnerability as an entrepreneur, this year's ECF Live had it all. In this episode, I'm joined by longtime co-host and community member Bill D'Alessandro to recap our 10th annual event—this time hosted in Bozeman, Montana. Listen in as we share standout talks, reflect on the energy and evolution of the ECF community, and laugh our way through some unexpected moments (including the hardest speaker slot in history). From deeply vulnerable founder stories to breakout sessions on automation, international hiring, and leadership, we unpack the highlights from this year's ECF Live and look at what's ahead for 2026. You can find show notes and more information by clicking here: https://bit.ly/4n4nxNK Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Ever feel like life keeps throwing curveballs just when you think you're caught up? In this solo episode, I reflect on the emotional aftermath of ECF Live in Bozeman and share how I'm wrestling with priorities in a world that never seems to slow down. Listen in as I explore how to triage time as a founder, walk through the five core responsibilities of a CEO, and open up about scheduling challenges, mental load, and the tension between aspiration and reality. From honest reflections on burnout to practical tips for intentional planning, this is a vulnerable, tactical look at what it means to lead with clarity, even when life gets chaotic. You can find show notes and more information by clicking here: https://bit.ly/474sr7H Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Ever wonder if you can truly compete with overseas manufacturing from right here in the U.S.? In this rerun episode, I sit down with David Heacock, CEO of Filterbuy.com. David shares how he grew a family business into a $250M powerhouse, all while keeping production entirely on U.S. soil. Listen in as David walks us through how he reverse-engineered a product line that could thrive domestically, why logistics are his real competitive advantage, and how he scaled from a rough startup phase to a massive manufacturing and distribution network. We also dive into his early bets on Amazon, his thoughtful approach to leadership, and what building a sustainable legacy looks like in today's shifting economy. You can find show notes and more information by clicking here: https://tinyurl.com/5av3vunf Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Ever wonder how founders are actually using AI in their businesses—and in their lives—without getting lost in the hype? In this episode, I'm joined by Adam Callinan, founder of Pentane, to talk about how he's thinking differently about AI, growth, and performance in both business and life. Listen in as we dig into how AI is changing the SaaS founder experience, how to approach Q4 ad strategy rationally, and how to identify the invisible relationships in your marketing data. Plus, Adam shares what it's like working with a coach, how that's shaping his performance, and how he's balancing AI usage with well-being. You can find show notes and more information by clicking here: https://tinyurl.com/2s6uxvrw Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What do Palm Springs hot tubs, a six-month influencer experiment, and a stack of business books have in common? In this month's State of Play episode, I sit down with long-time friend and community member Bill D'Alessandro to unpack the latest in founder life, marketing trends, and entrepreneurial insights. Listen in as we reflect on the return of eComm Camp in 2026, share lessons from recent vacations with kids, and debate the state of influencer marketing. We also cover wealth management strategies, social content experiments, and what's currently on our reading lists. You can find show notes and more information by clicking here: https://bit.ly/4ghpbtz Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

In this milestone episode, we're taking you behind the scenes of one of our internal projects: building a brand-new AI bot for the ECF community. Two years ago, we dipped our toes into the AI space with our first attempt… and let's just say it didn't quite pan out. But a lot has changed since then. Now that AI is not only more powerful but more accessible, we've decided to try again—with clearer goals, a sharper focus, and a commitment to enhancing the member experience rather than replacing the human connection ECF is built on. Listen in as we talk about what's changed in the AI space, how we're thinking about ethics and privacy, and what this new tool is designed to do. (Spoiler: it's not just another chatbot.) We're also sharing real use cases where we've already integrated AI into the ECF platform, as well as a few thoughts on where AI is not useful and what it all means for future business strategy. You can find show notes and more information by clicking here: https://bit.ly/46bC4Rm Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What do a minimalist fanny pack, the Chicago Cubs, and a powerful moment of self-awareness have in common? In this solo episode, I'm sharing a deeply personal reflection on the end of my gap year, a trip to Chicago with my dad, and what I'm looking forward to as I dive back into work and host the upcoming ECF Live in Bozeman, Montana. Listen in as I preview the ECF Live agenda and speaker lineup, share highlights from my 2,000-mile road trip, and kick off a new season of Forge What Matters with a vulnerable parenting check-in. From testing out the ultra-minimalist Stash Packable Sling to walking the halls of America's largest homeless mission, this one's part travel story, part life update, and part honest reflection on what really matters. You can find show notes and more information by clicking here: https://bit.ly/47tHd9I Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What if the key to explosive growth wasn't a killer ad strategy, but getting out of DTC entirely? In this episode, I'm joined by Jared Mehr, Sales Director at Pura Vida Bracelets, who helped scale the brand's wholesale channel to over $35 million a year. Now, he's teaching other eCommerce brands how to win big in wholesale without sacrificing their margins or their sanity. Listen in as we talk about how Pura Vida went from zero wholesale revenue to landing major accounts like Nordstrom, what most brands get wrong about wholesale, and why it's not just for "big" companies. Jared also shares his playbook for making your brand irresistible to retail buyers, how to prep for trade shows, and the exact tools he recommends to manage wholesale ops. You can find show notes and more information by clicking here: https://bit.ly/4oCsDmu Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What happens when one of the most powerful voices in eCommerce sits down for an unfiltered conversation? In this episode, I'm joined by Bobby Morrison, Chief Revenue Officer at Shopify. With decades of experience at the intersection of tech and commerce, he offers a rare inside look at how Shopify is evolving in a world where competition is fierce, margins are tight, and AI is changing everything. Listen in as we cover the rising pressures facing merchants - from macroeconomic shifts to fee hikes from Amazon, Google, and Meta - and how Shopify plans to help entrepreneurs fight back. Bobby shares insights into the future of AI in eCommerce, the vision behind Sidekick and AI-first work culture at Shopify, and how the platform is navigating marketplace dynamics, brand control, and Plus pricing. We also talk Shop Pay, trade-offs in checkout UX, and the company's stance on being both infrastructure and a branded touchpoint. You can find show notes and more information by clicking here: https://bit.ly/4mruUzt Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What happens when two car lovers bet on themselves—and win? In this episode, I'm joined by Amy and Dan Snyder of SPE Motorsport, the husband-and-wife team turning heads in the Ford performance world. From building their first parts in a garage to developing carbon fiber manifolds and launching a new classic-meets-modern car sales brand, their journey is one of grit, innovation, and a whole lot of horsepower. Listen in as we talk about the early days of SPE, how Dan taught himself CAD from scratch, and how a risky lease turned into a game-changing move. We also dive into the mindset shifts that helped them scale from $30K to $500K per month, what it took to develop their signature Coyote Carbon Fiber Intake Manifold, and how they're blending iconic cars like the GT40 and Cobra with modern drivability. If you've ever dreamed of turning a passion into a thriving business, this episode is for you. You can find show notes and more information by clicking here: https://bit.ly/4lgmnxG Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What happens when your business hits a wall and the people who helped build it are no longer aligned with where it needs to go? In this episode, I'm joined by Taylor Holiday, CEO of Common Thread Collective, who gets candid about one of the most pivotal seasons in his company's history. Listen in as we talk about the difficult transition from an employee-focused to a customer-centric model, how Taylor updated CTC's values and mission, and the surprising results of that cultural reset. Taylor also shares how he evaluates performance today, how he stays prolific with content, and what lessons he's carrying forward as a CEO and father. You can find show notes and more information by clicking here: https://bit.ly/45u6mP8 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Is Reddit the most overlooked - and potentially most powerful - marketing platform for eCommerce brands today? This week, I'm joined by my friend Danny Kirk, founder of ReddiReach, to explore the high-risk, high-reward nature of Reddit marketing, why it's different from any other platform, and how generative AI is reshaping how people find and trust brands. Listen in as we talk about how to market on Reddit without getting roasted, how LLMs are changing search and discovery (and what you can do about it), and why Danny's company is betting big on GEO - Generative Engine Optimization. We also dive into Danny's philosophy on productivity, managing team growth, and choosing the right business size for your goals. If you've ever wondered how to build a fulfilling business that doesn't eat your life, this one's for you. You can find show notes and more information by clicking here: https://bit.ly/4fbdgwS Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

After selling the business he built over 12 years, what's next for Bill D'Alessandro? In this episode, Andrew reconnects with Bill, longtime friend, returning guest, and co-host of Acquisitions Anonymous, to talk about life post-exit, the unexpected challenges of newfound freedom, and how he's thinking about AI, identity, and investing in today's wild market. They also chat about the blurred lines between personal and entrepreneurial success, dealing with changing relationships after wealth, and whether using AI versions of yourself is a smart move or just plain creepy. You can find show notes and more information by clicking here: https://bit.ly/3TTVAfB Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What happens when you press pause on business as usual and take a family gap year instead? In this special episode, I'm joined by my wife, Annie, who shares the mic with me for the first time as we reflect on the past 10 months of travel, family time, and life outside the usual grind. From the decision to leave home to what we've learned along the way, this conversation is a peek behind the curtain into the most transformational year of our lives. Listen in as we talk about the highs and lows of planning and living a gap year, how we structured our businesses to make it possible, and what it's been like to work through marriage, parenting, and travel together. We also chat about building a family culture, why we're rethinking our relationship with "home," and what we hope to carry forward from this season of intentional living. You can find show notes and more information by clicking here: https://bit.ly/4nSYgYy Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What's the most effective way to grow your brand when traditional marketing gets harder and harder? This week, I'm sharing one of the most overlooked but highest-ROI strategies in eCommerce: partnerships. Whether you're launching a product, building a community, or just trying to break through the noise, this episode will help you think differently about how to get attention. Listen in as I share why partnerships are more important than ever, how to identify the best opportunities, and mistakes to avoid. I'll also talk about lessons from our most fruitful collaborations (like our new partnership with the Operators podcast) and how to build long-term relationships that really move the needle. You can find show notes and more information by clicking here: https://bit.ly/44RX8fh Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What does it take for a city lawyer to transform into a bison rancher in the heart of the picturesque Bridger Mountains? In this rerun episode, I'm joined by Matt Skoglund of North Bridger Bison, who made that very leap. He shares his remarkable transition from urban legal practice to managing a thriving bison ranch, rooted deeply in sustainable and ethical practices. Listen in as we discuss the intricacies of field harvesting, the economic dynamics of ranch management, and sustainable practices in bison ranching. You'll hear about Matt's personal journey from lawyer to rancher, his deep connection to land conservation, and the impact of environmental stewardship on food quality. We also take a trip into the field to witness the bison harvesting process in action, so don't miss this one-of-a-kind episode! You can find show notes and more information by clicking here: https://bit.ly/443cOgv Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

How do you breathe new life into a stagnant business? In this fan-favorite rerun episode, I'm joined by Chris Rose, President of Gunner.com, to talk about how he helped transform a complacent brand into a thriving, premium business. Specializing in high-quality, American-made dog kennels, Chris shares how understanding customer lifetime value and focusing on high-impact priorities can breathe new energy into a business. Listen in as we dive into the benefits of U.S. manufacturing, the challenges of scaling through paid ads, and why staying selective with retail partnerships is key to long-term brand health. Whether you're running a legacy brand or just trying to get out of a rut, this conversation is packed with real-world insights on leadership, strategy, and premium positioning. You can find show notes and more information by clicking here: https://bit.ly/44xlo79 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Have you ever wondered how to pull off a team retreat that's actually fun, productive, and builds real connection? After years of trial and error, I've finally found a rhythm that works. In this episode, I break down exactly how we designed our recent team retreat in Mexico City, what made it a success, and some of the biggest mistakes I've made in the past (think: go-karts and back injuries). Listen in as I walk through our retreat schedule—from soaking in cliffside hot springs and taking a taco tour to having deep team conversations about AI and productivity. I talk about why your primary focus should not be productivity (even if that's tough as a founder), why food tours are criminally underrated, and how one cocktail mixing class turned into the most memorable night of the trip. I'll also share how I prep both myself and the team before the retreat, who I think should get an invite, and why renting an Airbnb beats hotel conference rooms every time. You can find show notes and more information by clicking here: https://bit.ly/4ldEMfg Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Have you ever wondered what goes into a full rebrand and whether it's really worth it? In this solo episode, I take you behind the scenes of eCommerceFuel's rebranding journey, including why we did it, how much we spent, and what I wish I'd known before diving in. If you've been considering a brand refresh or are just curious about the ROI of design and messaging work, this one's for you. Listen in as I walk through the process of selecting a branding agency, navigating feedback and revisions, and rolling out our new visual identity across all touchpoints. I share honest reflections about the emotional and financial costs, how the project stretched our team, and what we've seen in terms of impact and engagement. Whether you're team "never touch the logo" or all in on the power of brand, you'll get a transparent look at the highs, lows, and learnings from this major milestone. You can find show notes and more information by clicking here: https://bit.ly/3HrTmBc Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What if your inventory could forecast itself—or your website merchandised itself based on who was browsing? This week, I'm joined by Drew Marconi, CEO and co-founder of Intelligems.io, to explore how AI is unlocking new ways for brands to manage forecasting, pricing, and marketing. If you've been curious about how AI can actually improve your margins (not just make cool images), you'll want to tune in. Listen in as Drew breaks down how AI is reshaping eCommerce, from hyper-personalized site experiences to margin-aware merchandising strategies. We also talk about the difference between forecasting for fashion versus CPG, why most brands are wasting money on acquisition, and how to build an AI foundation that works. Plus, Drew shares practical tips on how to start testing AI in your business—even if you're skeptical. You can find show notes and more information by clicking here: https://bit.ly/4kPYBZO Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

What happens when your business grows too fast and the demand suddenly vanishes? This week, I'm joined by Martina Brimmer, co-founder of Swift Industries, a premium bikepacking brand known for its exceptional design and creative culture. Martina shares how she dismantled her team, restructured operations, and found her creative spark again after the post-COVID contraction in the cycling industry. Listen in as she talks through the high-stakes decision to downsize, the systems that made it possible, and how she rebuilt the business around brand, joy, and simplicity. We also explore the behind-the-scenes of running a two-person operation, the strategic shift to international manufacturing, and how community-building efforts like Swift Campout are fueling both loyalty and growth—even when the ROI isn't easy to track. You can find show notes and more information by clicking here: https://bit.ly/4mmUQwB Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.