How to Reimagine the Future of Supply Chains with Shekar Natarajan
This week on eCom Logistics: Shekar Natarajan, EVP of American Eagle Outfitters, is reshaping the supply chain and logistics worldview. A Harvard Business School alum with an industrial engineering background, Shekhar has close to 20 years of career experience working at fortune 100 companies like Coke, Pepsi, Walmart, Target, and Disney. Listen to this episode to discover Shekhar's humble beginnings, vision, and how we can contribute to his unwavering mission of regenerating supply chain and logistics for a brighter tomorrow. In this interview with Shekar, Dan and Ninaad get into the weeds and discuss how mid-market eCommerce brands can leverage shared supply chains for their benefit.
eCom Logistics Podcast · Dan Coll and Shekar Natarajan, Ninaad Acharya
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Supply chain isn't your competitive advantage.
In today's episode, Shekar, Ninaad, and Dan dive deep into the revolutionary idea of transforming the next generation of the supply chain. For years, the modes of operations have become wasteful and make it harder to compete with giants with hyper-scale abilities. Shekar explains how the supply chain isn't your competitive advantage. But before we can dive into the solutions proposed by Shekar, we must reflect on the problem. As Shekar explains, the current state of the supply chain isn't built to help the mid-level brands scale. As they simply can't leverage the same level of assets and resources, hypergiants like Walmart and Amazon can.
Why is this important? Because when Walmart moves 50 million units per day versus AEO's 225 million, it's hard to compete, thereby demolishing the mid-level market. The added complexity is when these hypergiants struggle to tackle problems, like the last mile, what odds smaller firms will be.
Shekar explains that through a consolidated network, brands can offset market risk, increase revenue, and enhance customer experiences while contributing to a sustainable future.
On this first episode of the eCom Logistics podcast, find out:
- Why isn't the supply chain's current state built to help mid-level eCommerce brands scale?
- How can brands gain an advantage in delivery?
- How can brands leverage the sharing network and turn their cost centers into profit centers?
Mentioned on this episode:
Our Links:
LinkedIn - Ninaad
LinkedIn - Dan
LinkedIn - Fulfillment IQ
Fulfillment IQ
3PL IQ
Subscribe and Keep Learning!
If you’re a logistics leader looking to scale sustainably, don’t miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.
Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube