Step 2: Brand Research in the Age of AI
Kevin Williams, a PMP-certified Project Manager, describes his own "Turntable Rabbit Hole" journey and how the Brand Research step wins the sale, especially in the age of AI.
eCom Karma: eCommerce Growth & Marketing Podcast
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Show Notes
This is Step 2 of the customer journey: Brand Research.
Here is the hard truth: You might have a better website, and a significantly larger ad budget, but those advantages are invisible during the Brand Research step.
We have invited Kevin Williams, a PMP-certified Project Manager at Coca-Cola and UPS, to illustrate the importance of this step, especially in the age of AI where your brand reputation is pulled from multiple platforms.
Kevin describes his music obsession and his own "Turntable Rabbit Hole" journey while upgrading his stereo and how trust signals earn the sale.
Deeper Dive: Brand Research: The Step That Decides Who Wins
Energize your eCommerce. We will help you grow profitably by improving your customer journey.
Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up
Visit eComKarma.com for more DIY guides or Book a Karma Call.
Want to learn more? Check out our DIY guides at ecomkarma.com or book a Karma Call. Let’s go.
All music courtesy of Jesus Chrysler