Step 1: Discovery - Awareness Before the Search
Every brand has Discovery...and it rarely starts with search. Using Sunday as a real-life experience, you’ll learn how to create a Discovery sequence that turns “not now ” into “I’m ready, and choosing you."
eCom Karma: eCommerce Growth & Marketing Podcast
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Show Notes
Every brand has Discovery...and it rarely starts with search.
Discovery works when you align timing (often seasonal), messaging (layered and simple), and channels (reinforcing the same story) to build memory and trust. Using Sunday as a real-life experience, you’ll learn how to create a Discovery sequence that turns “not ready yet” into “I’m ready—and you’re the brand I’m choosing.”
7 Discovery Moves (Referenced and explained on episode)
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Show up before they’re searching.
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Reinforce the message across channels.
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Educate in layers, not one pitch.
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Make the behavior change feel easy.
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Sell outcomes, not just product specs.
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Stay visible until their timing catches up.
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Hand Discovery into research, conversion, and follow-up.
Deeper Dive: Discovery - How People Find You Before They're Ready
Energize your eCommerce. We will help you grow profitably by improving your customer journey.
Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up
Visit eComKarma.com for more DIY guides or Book a Karma Call.
All music courtesy of Jesus Chrysler