How Impossible Foods Is Being Attacked by Big Beef
Impossible Foods has promised to change the way we eat meat, but there's a powerful Washington lobbyist standing in their way
Eater's Digest · Eater
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Show Notes
Pat Brown is on a mission to save the planet by cutting one thing from our lives: cheeseburgers. The Impossible Foods CEO is determined to cut the consumption of cows to save our planet from the devastating effects of big agriculture, but there's one thing standing in his way: Richard Berman, a powerful Washington lobbyist.
He's a formidable opponent protected by a shadowy non-profit called the Center for Consumer Freedom, but Impossible isn't scared. In fact, they think Berman's involvement means the beef lobby is terrified for the future of their industry, and scrambling to save their buns. This week, Daniel hears from Brown and Rachel Konrad, Impossible's Chief of Communications, to find out more about the meat war.
Then, we get into the biggest stories of the week, from the latest in stupid sexism to restaurant ripoffs and more.
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Featuring:
Pat Brown (@ImpossibleFoods)
Rachel Konrad (@rachelkonrad)
Hosts:
Amanda Kludt (@kludt), Editor in Chief, Eater
Daniel Geneen (@danielgeneen), Producer, Eater
Produced by:
Martha Daniel (@martha_c_daniel)
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