
Eat Blog Talk
821 episodes — Page 6 of 17

Ep 567567: Pin Your Way to Online Traffic Success! How Pinterest Can Transform Your Business with Shaunda Necole
In episode 567, Shaunda Necole teaches us how to think of Pinterest as a search engine and effective keyword strategies which will help our pins rank and drive traffic to our blogs. Shaunda Necole is the go-to recipe creator for modern soul food cuisine. She's the founder of The Soul Food Pot, the #1 Southern soul food site on Google, the author of seven culinary guides, and the host of The Soul Food Pod, Apple's first show dedicated to the history and culture around iconic African American dishes. She believes in making life easier and more soulful, one recipe at a time! In this episode, you'll learn how to word your keywords and stylize your pins for optimal impact, as well as how to use keywords in pin titles, descriptions, and board titles to help Pinterest understand the content's relevance. Key points discussed: - Pinterest is a visual search engine that delivers lifestyle photos: You should leverage Pinterest's visual nature to create appealing, relatable pins that showcase your recipes and content. - Keyword optimization is crucial for Pinterest success: Research and use relevant keywords in your pin titles, descriptions, and board names to ensure your content is found by users. - Creating multiple pins per URL is recommended: You should create several unique pins for each blog post or recipe to target different keywords and increase visibility. - Repinning evergreen content is important: Use scheduling tools to continuously repin your best-performing content to maintain relevance and attract new users. - Lifestyle and kitchen-focused imagery works well for food pins: Use appetizing, visually appealing photos that allow users to imagine themselves engaging with the content. - The Pinterest Pyramid strategy optimizes content: Aligning board titles, pin titles, descriptions, and graphic design with target keywords can improve a pin's visibility. - Dedicating time to Pinterest marketing is essential: Dedicate a few hours per week to create, schedule, and analyze your Pinterest content. Connect with Shaunda Necole Website | Instagram

Ep 566566: Why Food Bloggers Need Brand Positioning To Establish A Strong Foundation For Their Businesses with Carrie Tyler
In episode 566, Carrie Tyler teaches us how to establish a strong brand position and why this is essential to understand and meet our target audience's needs. Carrie Tyler is a brand positioning and brand marketing expert with over 20 years experience in Consumer Brand Management for large consumer goods companies. In 2018, Carrie launched her food blog, Talking Meals focusing on easy dinner recipes for busy families. In 2022, Carrie launched a second niche food blog and continues to run both blogs successfully today. Carrie has applied her brand positioning expertise to her own two food blogs and now helps other food bloggers to do the same. Through in-depth customer targeting and using a Food Blogger Brand House Model that she developed, Carrie helps food bloggers narrow in on their customers needs and how they uniquely solve those needs. In this episode, you'll learn the benefits of brand positioning, such as increased email list growth, return traffic, and product sales and practical ways to create a memorable brand for food bloggers. Key points discussed: - Brand positioning is crucial for food bloggers to stand out in a crowded market: Establishing a clear brand positioning can help food bloggers differentiate themselves, connect with their target audience, and grow their business. - Understanding the emotional needs of the target audience is key: Connecting with the audience on an emotional level, beyond just meeting their rational needs, is essential for building a loyal following. - Brand positioning can improve focus and motivation: Having a clear brand positioning can help food bloggers prioritize their tasks and stay motivated, even during challenging times. - Brand positioning can enhance website, email, and product/service offerings: Implementing brand positioning across various touch points can improve the user experience and help diversify income streams. - It's never too late to establish brand positioning: Food bloggers at any stage of their business can benefit from defining their brand positioning, even if they've been blogging for years. - Small changes can make a big impact: Implementing small, incremental changes to align with the brand positioning can have a significant positive impact on a food blogger's business. - The "brand house" model provides a visual framework: Carrie "brand house" model helps food bloggers understand the different elements of their brand and how they work together. Connect with Carrie Tyler Website | Facebook

Ep 565565: 5 Ways to Minimize Blogging Anxiety (Mindset & Self-Care)
In this episode, we're going to talk about five ways to reduce blogging anxiety by setting boundaries online and finding a supportive blogging peer group. Even after 14 years of blogging, I still experience blogging anxiety. It's part of the job, isn't it? There's so much pressure inside and outside of the blogging industry. Every year there are new strategies to increase our traffic and grow our audience. Every year, we scramble to keep up with changes in our industry. While outside of the industry there's pressure to make our businesses successful, and sometimes loved ones with the best of intentions add the pressure of doing so. Above all, we probably want to prove to ourselves and others that we've got this. We can be successful entrepreneurs. And so the anxiety sets in... But there are ways in which we can minimize blogging anxiety! Action Plan: 1 - Hire someone to respond to your comments to shield you from negative feedback and criticism. 2 - Join a quality mastermind group to surround yourself with a supportive, understanding peer group that can provide the encouragement you need to manage the ups and downs of being a blogger. 3 - Minimize time spent in Facebook groups to avoid any unnecessary drama and toxicity. 4 - Be selective about who you allow into your business circle whether it's on social media or in other online spaces, as negative influences can increase your anxiety. 5 - Set a timer for your social media usage so that you don't get caught in the endless scroll which can fuel feelings of inadequacy and anxiety. Resources Promote your food blogging services Megan's recommended books and resources Get in touch with Megan if there is a specific mindset and self-care topics you'd like her to cover. Website | Instagram

Ep 564564: How to Monetize Your Blog Using Affiliate Marketing and Brand Partnerships with Anjali Shah
In episode 564, Megan chats to Anjali Shah about a unique affiliate marketing strategy bloggers can use to earn additional revenue by negotiating directly with brands they truly believe in. Anjali Shah is a food writer, best-selling author, board certified health coach, nutritionist, mom of two, and an advocate for healthy, clean eating for individuals and families. Her work has garnered nationwide attention as she has been featured on Oprah.com, Women's Health, Cooking Light, Reader's Digest, CNN, Food Network, and more. Anjali grew up a "whole wheat" girl, but married a "white bread" kind of guy. Hoping to prove that nutritious food could in fact be delicious and desirable, she taught herself how to cook and successfully transformed her husband's eating habits from a diet of frozen pizzas and Taco Bell to her healthy, yet flavorful recipes made with simple, wholesome ingredients. After becoming a mom, Anjali expanded her work to include strategies and techniques to combat picky eating in kids of all ages. Anjali started The Picky Eater in 2011 to make healthy food accessible, tasty, easy to make at home, and picky-eater proof. You can follow her on Facebook, Pinterest, or Instagram. In this episode, you'll learn what commission to expect from brands, how to pitch brands without coming across as salesy and how to approach SEO in sponsored posts. Key points discussed: - Affiliate marketing can be a significant revenue stream for food bloggers: It could make up as much as 70% of your income over time. - Reaching out to brands directly can be an effective affiliate marketing strategy: Contact brands on Instagram to pitch collaboration opportunities rather than using email templates to make it more personal. - Negotiating fair compensation is important: Ask for sufficient commission - around 20% - from affiliate programs, and be willing to negotiate for higher rates. - Authenticity is key when pitching to brands: Focus on products she already uses or believes in, making the pitch feel more like a conversation than a sales pitch. - Building long-term partnerships with brands can be beneficial: If you start now, you can establish potentially beneficial long-term affiliate partnerships. - Keyword research for affiliate marketing content should target high-intent keywords: Look for keywords that indicate a user's intent to purchase, rather than just general category searches. - The changing Google landscape may require adjusting affiliate marketing strategies: You might need to adapt your SEO-focused affiliate marketing approach due to recent changes in Google's search results. - Asking to be paid for your work is important: Bloggers should ask for fair compensation, rather than accepting product as payment. Connect with Anjali Shah Website | Instagram

Ep 563563: What You Need to Know Before Self-Publishing a Cookbook (+How to Avoid The Mistakes I Made) with June Dick
In episode 563, June Dick teaches us how to make the process of self-publishing a cookbook easy and efficient and how to avoid the mistakes she made. June is the recipe developer and photographer for her food blog, Practically Homemade. Here you will find simple recipes for everyday families inspired by years of being a restaurant owner, high school culinary teacher and mom of 4. Now as an empty nester, June is still looking for shortcut ingredients and kitchen hacks to save time in the kitchen. Her life mission is to share them with you so that you can have time back in your life to enjoy the little things. In this episode, you'll learn about what June thinks went really well during her self-publishing process, what she would do differently and how to get help from your audience to put a cookbook together. Key points discussed: - Plan ahead for a cookbook project: Think about the end product and work backwards to plan the steps, rather than jumping right into creating recipes. - Establish a consistent recipe format: Create a template for recipes to ensure consistency throughout the book. - Involve your audience: Reach out to your audience for recipe testing. This can provide valuable feedback and help build excitement for the book. - Consider outsourcing tasks: Outsource tasks that you don't enjoy doing (e.g. layout, photography, editing), to free up your time for the parts you enjoy. - Expect the unexpected: Be flexible as there might be unexpected changes you need to make. - Prioritize your blog: Plan ahead and schedule out your blog content so you can focus on your cookbook project without going into burnout. - Choose a topic you're passionate about: Select a topic you truly enjoy, as you'll be working on it for an extended period. - Be patient with the process: Self-publishing a cookbook takes longer than expected, so be be patient and persistent. Connect with June Dick Website | Instagram If You Loved This Episode… You'll love Episode 146 with Jason Logsdon - Self Publish Cookbooks To Launch Into A New Level Of Success

Ep 562562: 5 Steps for Dealing with Failure When Starting Something New (Mindset & Self-Care)
In this episode, we're going to talk about five steps for dealing with failure when you start something new. I love this topic because failure is a given for entrepreneurs, and starting new things is essential for our success. If we cannot handle failure properly and if we don't start new things, entrepreneurship will be unsuccessful. I've been an entrepreneur for 14 years, and I can say that most of the reason I've found success is because I've picked myself up again and again after many failures over the years. I'll share two of my biggest failures with you, so you never feel bad or stupid or worthless after failing. Failure is proof that you're trying, doing your best, and taking action. We don't learn anything when we succeed; we learn and grow when we fail. Action Plan: 1 - Face the fear of failing: Sit with your fears and understand that failure is a growth tool. 2 - Go down the outcome rabbit hole: Explore the worst-case and best-case scenarios of failure to put it in perspective. 3 - Evaluate past failures: Reflect on previous failures and identify the valuable lessons and skills you gained. 4 - Make a plan: Set a goal and create guideposts to stay accountable and overcome your fears. 5 - Take action: Don't let fear paralyze you - take the first small step to move forward. Resources Ghostwriter – Terrence Roche ([email protected]) Promote your food blogging services Megan's recommended books and resources Get in touch with Megan if there is a specific mindset and self-care topics you'd like her to cover. Website | Instagram

Ep 561561: What Meta Told Me To Do To Grow On Instagram (+ How My IG Growth Got Me a Book Deal) with Sophie Sadler
In episode 561, Megan chats to Sophie Sadler about the strategy she implemented to rapidly grow her IG followers based on what she learned from Meta (Facebook) during multiple calls. Sophie has been baking and cooking from as early as she can remember. From helping as a child in her Oma's kitchen in Germany to starting her own cupcake catering business and working in a handful of restaurants and bakeries while attending college in the USA. 8 years ago she found her calling with her authentic German food blog dirndl kitchen. Sophie has launched two online courses this year on German baking and will publish her first German cookbook in 2025. In this episode, you'll learn about Sophie's 'reel' strategy including how to keep up with posting daily, overcoming creative blocks and focusing on serving your audience by being real and raw instead of wasting time perfecting content. Key points discussed: - Consistent daily posting on Instagram is key to rapid growth: You can rapidly increase your following if you post content daily that resonate with your audience. - Authenticity and imperfection resonate with followers: Followers connect more with "real" and raw content rather than overly polished posts. - Diversifying content beyond your niche can be beneficial: Viral reels don't necessarily need to be about recipes and you can post about various topics related to your niche. - Building an email list is crucial for long-term success: Grow your email list and redirect Instagram followers to a platform that you have more control over. - Overcome creative blocks through a content idea bank: Keep a running list of reel ideas to reference when your struggling for inspiration. - Focusing on a specific ideal follower can guide content creation: When planning Instagram posts, it can be helpful to think of your ideal audience and what they would enjoy and find helpful. - Experimenting and not overthinking content is important: Try different types of posts without worrying too much about performance. - Leverage Instagram growth to support other business goals: Instagram growth can help you land other business deals like brand sponsorship and book deals. Connect with Sophie Sadler Website | Instagram

Ep 560560: 4 Diet and Lifestyle Hacks to Improve Your Writing Focus and Make You More Productive with Melissa Mitri
In episode 560, Melissa Mitri teaches us how to improve our productivity and become more successful bloggers by paying attention to our diet, exercise, sleep and stress management. Melissa Mitri is a Registered Dietitian-Nutritionist, Weight Loss Specialist, and Expert Health Writer with over 15 years of experience in the health and wellness industry. Melissa Mitri, MS, RD, is a weight loss expert, blogger, and freelance writer for health professionals and brands. Melissa blogs regularly at melissamitri.com where she shares helpful content, tips, and recipes for those looking to lose weight in a sustainable way. In this episode, you'll learn about specific foods, beverages and habits that can improve your cognitive function and mental focus, including how to incorporate physical activity and self-care practices seamlessly into your daily life. Key points discussed: - Build healthy habits consistently: Incorporating healthy habits like diet, exercise, and self-care into your daily routine is more effective than sporadic efforts. - Begin with small, sustainable changes: By making small changes at the start like 10-15 minutes of exercise or a 3-minute gratitude practice, you're more likely to build a sustainable habit. - Plan ahead: Meal planning and scheduling movement breaks can help you stay focused and productive throughout the day. - Hydration is important: Drinking water regularly can improve mental focus and energy levels. - Limit alcohol: Alcohol can negatively impact sleep quality and next-day productivity. - Experiment with different self-care practices: Find what works best for you, whether it's meditation, journaling, or talking to a friend. Remember self-care is investing in your well-being. - Prioritize sleep: Establishing a consistent sleep schedule and nighttime routine can boost energy and focus. - Movement breaks boost productivity: Short bursts of physical activity can re-energize the mind and body. - Certain foods can enhance focus: Blueberries, broccoli, fatty fish, and nuts are examples of brain-boosting foods. Connect with Melissa Mitri Website | Instagram

Ep 559559: 5 Words to Say Before You Get Out of Bed (Mindset & Self-Care)
We all know the feeling of waking up and dreading the day. When you feel negativity early in the morning it can ruin your productivity and sometimes human interactions. That's why I want to share a simple morning ritual I started using by saying 5 powerful words - gratitude, wisdom, abundance, inspiration, and love. After recently feeling low and depleted, I started intentionally changing the language I use immediately after I wake up. Focusing on concepts like gratitude, love and inspiration before even getting out of bed, has helped me reframe negative thoughts and rekindle my motivation for work. If nothing else it has helped me be in a better mood the rest of the day. Try this and let me know how it turns your day around! Action Plan: When you wake up… 1 - Say the word "Gratitude" and think about the first handful of things you are immensely grateful for. 2 - Say the word "Wisdom" and envision yourself making wise decisions throughout your day. 3 - Say the word "Abundance" and think of the abundant blessings in your life. 4 - Say the word "Inspiration" and reflect on what inspires you. 5 - Say the word "Love" and think about the things that make you feel love. Get in touch with Megan if there is a specific mindset and self-care topics you'd like her to cover. Website | Instagram Resources Coaching and Mentorship for Food Bloggers by Brittany Roche Promote your food blogging services Megan's recommended books and resources

Ep 558558: Is Facebook Dead? (+How to Use it to Drive Traffic to Your Blog) with Carrie Barnard
In episode 558, Megan chats to Carrie Barnard about strategies to create a community on Facebook and how to generate genuine engagement from your followers by asking them what they want and giving it to them. Carrie is a mother to 8 amazing children. She has some biological children and has adopted through foster care. She is a huge advocate for helping others which is how Eating on a Dime was born. With over 3 Million Fans on Facebook and recipe videos with over 100 million views, Eating on a Dime has become a trusted source for easy recipes for the entire family. In this episode, you'll learn why being flexible in your approach is essential to succeed on Facebook, what type of content is currently doing well on the platform and how to make the most of it to help drive traffic to your blog. Key points discussed: - Build community, not just traffic: Focus on serving your followers and asking what they want rather than solely growing numbers. This builds loyalty. - Ask for content ideas: Regularly ask your Facebook followers what types of posts and recipes they want to see. Deliver this content to maximize engagement. - Experiment with formats: Try different types of posts like photos, videos, questions and collages rather than sticking to one format like curated photos. - Do live videos: Short, casual live videos help build authentic connections and a sense of community through welcoming viewers into your home. - Focus on your page: Put primary efforts into optimizing your business page over managing multiple groups and your page. - Repurpose content: Live videos, hands and pans videos, and other content can be adapted into short Facebook reels and videos for multiple platforms. - Be authentic: Showing your real, imperfect self through videos and posts builds trust and makes content more relatable and human compared to highly polished photos or videos. - Ask for engagement: Prompting comments and questions increases interaction. Auto-responders can help redirect followers to your website. - Adapt to changes: Willingness to change strategies and formats based on trends and feedback keeps content fresh and optimized over time. Connect with Carrie Barnard Website | Facebook

557: Build a Hungry Email List You Can Rely On (Regardless of Shifting Google Algorithms) with Emily Baksa
In episode 557, Emily Baksa teaches us how to build an engaged email list and why this is essential for our businesses, especially during volatile times. Emily is a food copywriter and content strategist who uses mealtime to make a positive impact on people and the planet. She writes crave-worthy, conversion-generating copy for food bloggers, CPG brands, chefs, farmers, and other culinary change makers to help grow their businesses. In this episode, you'll learn practical tips for creating enticing opt-ins, email series showcasing your expertise, providing valuable, personalized content and leveraging testimonials and reader favorites. Key points discussed: - Build email series: Create ongoing email conversations around seasonal topics or your areas of expertise to keep subscribers engaged. - Highlight reader favorites: Share the most popular recipes or content from your site each month to focus on what readers enjoy rather than self-promotion. - Optimize opt-ins: Craft enticing sign-up offers that showcase value to visitors through solutions to common problems or personalized experiences. - Leverage expertise: Lean into your unique knowledge or skills when developing opt-ins and content to form a strong connection with potential subscribers. - Consider quizzes: Interactive opt-in formats like quizzes provide a customized experience that can appeal to subscribers' interests. - Focus on readers: Reframe emails, content and offers from the subscriber's perspective by emphasizing value and benefits rather than self-promotion. - Build relationships: Develop trust and loyalty by communicating regularly with subscribers through a variety of personalized, non-promotional messages. - Own your business: Invest in email marketing to gain more control over monetization and revenue through direct paid offers to your engaged audience. - Think creatively: Don't limit yourself to traditional strategies; explore new marketing channels and formats to take your business in an empowering direction. - Engage subscribers: Keep content fresh through light refreshes while leveraging subscriber data to continuously provide relevant value and keep them involved. Connect with Emily Baksa Website | Instagram

Ep 556556: 5 Ways to BE in the Present Moment (Mindset & Self-Care)
Many of us struggle with anxiety, overthinking and stress. In this episode, I discuss 5 ways for cultivating more mindfulness and reducing stress by being in the present moment. Being happy doesn't need to be complicated. And we actually don't need a ton of money, beauty or possessions to feel happy. Happiness can actually be found in simply letting go of our anxiety, overthinking and distractions and really taking in our surroundings - appreciating life and people who support us. But, you'll need to be intentional about it. Here are 5 ways in which I live in the moment, letting go of distractions and overwhelming thoughts. Action Plan: 1 - Meditate - Sit quietly for 15 minutes a day to get the mind to stop thinking (make it less or more time depending on your situation). This can change your life if you do it consistently. 2 - Get caught up in the fun parts of life - Do enjoyable activities like skydiving, hiking with friends, amusement parks that fully engage you in the moment and prevent worrying. 3- Call out anxious habits - Through self-awareness, identify habits like shoulder tensing or repetitive thoughts caused by anxiety, and gently remind yourself to "change" the habit in the moment. 4 - Spend time in nature - Sitting outside and observing nature can help us feel the present more intensely. 5 - Mindfulness exercises - Simple practices like noticing 5 things you see, hear, feel can help center your mind on the present. Breathing exercises can help as well. Get in touch with Megan if there is a specific mindset and self-care topics you'd like her to cover. Website | Instagram Resources Brand Positioning Coach (Carrie Tyler) Promote your food blogging services

Ep 555555: How to Work With Interns with Katie Jasiewicz
In episode 555, Megan chats to Katie Jasiewicz about the ins and outs of hiring interns to help us with our blogs, covering everything from job descriptions, the hiring process and quality of work delivered. Katie Jasiewicz (jazz uh wits) is a seasoned blogger with almost 15 years of experience. She's known for her popular websites; Katie's Cucina (a recipe blog) and Sew Woodsy (a craft/DIY blog). In 2014, she transitioned from a corporate marketing job, and turned her passion for food and crafting into a full-time career. She recently launched Easy Seafood Recipes, a niche seafood recipe website. Katie continues to share her expertise and insights from her journey spanning over a decade in the blogging world. In this episode, you'll learn how to hire an intern either for college credits (i.e. free) or a salary, what tasks to give them, how to train them and whether it's a viable way to outsource blogging tasks. Key points discussed: - Motivated interns can help lessen your workload: Use a diligent hiring process to find motivated interns that can be an asset to your business. - Start with one intern per semester: Taking on multiple interns initially can be overwhelming, it's best to start small and gain experience. - Research college timelines: Understanding semester schedules at target schools helps post internships at optimal times for recruitment and onboarding. - Students need own equipment for virtual internships: If you're offering a virtual internship, think through the requirements for students like access to internet and a computer. - Use a detailed contract: Outlining expectations, responsibilities, confidentiality and more through a contract establishes structure and accountability. - Assign tasks on project boards: Use organizational tools like Trello to help assign and track tasks to keep internships on schedule.Provide training and support: Take time to onboard interns through tutorials and regular check-ins. It will help them succeed in their roles. - Leverage an intern's strengths: Tailoring tasks to skills and interests fosters engagement and quality work from motivated interns. - Communicate schedules and allow for flexibility: Allow for life events on both sides to maintain understanding during a long-term collaborative relationship. Connect with Katie Jasiewicz Website | Instagram

Ep 554554: Mindset For a Happier, Healthier and More Successful Life with Sonia Khosla
In episode 554, Sonia Khosla teaches us several mindset hacks for a happier, more successful life, including how to make small changes over time to create momentum in your business and what to do when things don't go as planned. Sonia Khosla founded Love Incredible Recipes as a way to share her favorite vegetarian and refined sugar-free recipes. She has a passion for food and making recipes using fresh and healthier ingredients. Love Incredible Recipes aims to inspire people to make fresh vegetarian meals using wholesome ingredients as well as refined sugar-free desserts and snacks. In this episode, you'll learn why adopting a positive outlook and focusing on serving others can help keep you motivated when things go wrong, especially as you're starting out in blogging. Key points discussed: - Small, consistent changes can have a big impact over time: Small, consistent changes to habits and routines can lead to significant improvements in mindset and success when done regularly. - Shifting perspective helps maintain a positive mindset: Focus on gratitude, small wins, and how you are inspiring others to help shift perspective away from challenges and towards a more positive outlook. - Community support strengthens food bloggers: Food blogging community is a good example of how to give by helping one another and sharing valuable resources, which benefits all. - Self-defined success leads to happiness: Success can come from inner fulfillment - it's more important to be happy in the present moment rather than waiting to achieve milestones. - Serving and giving to others is fulfilling: Focus on how you can help and inspire people through blogging to keep yourself motivated like Tony Robbins says, "the secret to living is giving." - Gratitude cultivates abundance: Practice daily gratitude to help shift your mindset towards abundance. - Self-care prevents burnout: Prioritize activities that you enjoy like cooking without limitations, exercise, meditation and unplugging to recharge and maintain well-being. Connect with Sonia Khosla Website | Instagram

Ep 553553: 5 Audits to Complete for Better Health, More Money and More Meaningful Relationships (Mindset & Self-Care)
Do you ever wonder where your time goes? Do you ever feel completely drained but don't understand why? It's probably time to do an audit. I realised the importance of doing regular audits on my life and business a few years back. Like tracking time, energy drains and to do lists. It has made a huge difference. However, in order to make the most of your audit, you need to be prepared to make some life changes. Here are 5 audits that can change your life and practical strategies for how to implement changes to improve your health, income and relationships. Action Plan: 1 - Time audit: Complete at least a week-long time audit and note any discrepancies between perceived vs actual time spent working. 2 - Energy audit: Fill out "gives me energy" and "drains my energy" lists, then take steps to minimize your biggest drains. 3 - People audit: Evaluate your closest relationships by making a list of the 10 people you spend the most time with. Identify anyone on the list that seems to drain your energy. 4 - Calendar audit: Audit your calendar for the next 3 months and remove any items that feel unnecessary or don't align with your goals. Make room for important tasks. 5 - To do list audit: Sweep through your existing to-do list, removing any items that can be deleted, delegated, or postponed. Tackle remaining high-priority tasks. Get in touch with Megan if there is a specific mindset and self-care topics you'd like her to cover. Website | Instagram

Ep 552552: The Pros and Cons of Buying an Existing Food Blog Vs Starting a New One with Parker Thornburg
In episode 552, Megan chats to Parker Thornburg about his recent experience of buying an existing blog, how it is different to starting a new one and practical advice for succeeding as a blogger regardless of which path you choose. Parker Thornburg worked at Yahoo for 8 years in Omaha, NE. After Parker left Yahoo to enter the startup world, he told his manager of 8 years that he wanted to stay connected and possibly even own a business together someday. That day came in April 2023 when they purchased a food blog, Foodness Gracious, that had been established since 2012. They continue to work full-time jobs while spending all of their spare time trying to grow Foodness Gracious. Parker has an amazing wife of 23 years and three great children aged 18, 16 and 11. In this episode, you'll learn about which factors you should evaluate before buying or selling an existing blog (or starting a new one), including time, energy, goals, and budget, and making sure your passion aligns with the blog's niche and target audience. Key points discussed: - Time and energy considerations are important when deciding to buy or sell a blog: How much time and effort is required to keep the blog going and is it worth it? - Passion for the topic is important: Don't pursue a niche that you do not really feel passionate about. - Know your strengths and weaknesses: Outsource tasks that you feel less confident in and focus on tasks that you are skilled at. - Change the blog design only if it really makes an improvement: Analyze your analytics to know what impact your design had. - Audience engagement must be maintained during transitions: Try to smoothly transition ownership by respecting the previous owner's vision and followers. - Social media isn't always traffic-driving: You can focus on posting regularly for followers but don't have to obsess over engagement metrics. - Intentionality helps prevent burnout: To maintain a healthy work-life balance set clear boundaries. Connect with Parker Thornburg Website | Instagram

Ep 551551: The Non-linear Path of Running a Business - Why You Should Focus on Actions Rather Than Outcomes as a Measure of Success with Lilian Boukheir
In episode 551, Lilian Boukheir teaches us how to cultivate a growth mindset in food blogging, by understanding the ups and downs of running a business and the need to focus on progress rather than perfection. The Matbakh is a Mediterranean food blog blending culture and good food. I'm a mom, engineer, psychology grad student, and food blogger. The Matbakh started as a passion project and has since grown into a monetized food blog. In this episode, you'll learn about developing a flexible mindset instead of a rigid approach to blogging, having compassion for yourself in the face of life's challenges and why you should keep your wins top of mind. Key points discussed: - Focus on progress, not perfection: Focus on gradual improvements rather than getting stuck in perfectionism. - Build habits for success: Create consistent habits like publishing frequently to grow your blog steadily over time. - Celebrate small wins: Appreciate comments or minor improvements to keep yourself motivated through challenges. - Manage overwhelm with gratitude: Get through busy periods by focusing on what your thankful for in your business. - Overcome self-doubt with action: Start publishing to move past your initial fears instead of waiting for perfection. - Prioritize self-care: Making time for yourself through exercise or meditation to help you show up better for your blog work. - Keep perspective on setbacks: Fluctuations are normal parts of the nonlinear entrepreneurial journey rather than failures. Connect with Lilian Boukheir Website | Instagram

Ep 550550: 5 Steps to Getting Through Turbulent Times (Mindset & Self-Care)
Food blogging is an intense job. This year in particular feels extra turbulent for us food bloggers. On top of Google's HCU, I've taken on some new projects (who remembers that food blogging conference in Denver?) and had to part ways with my VA who's worked for the business for many years. So I'd like to share 5 steps I've been taking to get through this turbulent time. In this episode, you'll learn about the importance of slowing down and focusing on things you can control when you feel overwhelmed by changes in your space. And remember, self-care and keeping a positive mindset are more important than ever during turbulent times! Action Plan: 1 - Awareness: Ask yourself, what is the source of turbulence and what is in your control? 2 - Plan: Pull out the top 5-10 things you can do this week to minimize your distress. 3 - Delegate: Assign realistic due dates or people to each point on your list to manage the workload. 4 - Action: Do the things on your list and get accountability from others. 5 - Evaluation: Keep an eye on your list and prioritize self-care - remember even if you regain some control, turbulence can resurface, so it's a continual process. Get in touch with Megan if there is a specific mindset and self-care topics you'd like her to cover. Website | Instagram Resources Content Creation for Food Bloggers (Ella Gilbert) Promote your food blogging services: www.eatblogtalk.com/audioclip Megan's recommended books and resources at eatblogtalk.com/books.

Ep 549549: How to Grow A Huge Instagram Audience Through Experimentation and Consistency with Jess Saunders
In episode 549, Megan chats to Jess Saunders about strategies for growing a big Instagram account, emphasizing the importance of consistency, experimentation, and connection with followers. Jess Saunders co-founded Vegan Punks in 2017 in order to show that vegan food is delicious, easy to make and accessible. Prior to this, Jess was the social media lead at the world's first green energy company, is accredited by the Charted Institute of Marketing and social media agency founder. In recent times, Jess has over tripled her Instagram following to over 110,000 using a unique strategy and reel formula that she developed over a number of months. In this episode, you'll learn how to use Instagram analytics to find content that works, effective hooks that grab attention and whether the timing of your post matters. Key points discussed: - Consistency is key to Instagram success: Post in line with your strategy every day (or on a consistent basis) even when it feels like it's not working to see big results eventually. - Compound small actions over time: Consistency compounds to significant results when maintaining effort on a long-term growth strategy. - Find your niche: The narrower your niche, the easier it will be to find what engages your audience best. - Experimentation is crucial for growth: What is working for other content creators? Trying new content types, hooks and styles is needed to find what resonates with your audience and increase reach. - Analyze engagement metrics: Watch time, saves and comments can reveal what content performs best and where users lose interest to improve future posts. - Consider audience activity times: Posting when followers are online can boost initial engagement and trigger wider distribution from Instagram. - Use hooks to grab attention: Visual and spoken hooks at the start can intrigue viewers and increase time watched, a strong signal to Instagram. - Engage your community: Asking viewers to comment or DM in captions builds relationships and indicates when a recipe is really popular. Connect with Jess Saunders Website | Instagram

Ep 548548: Create For Your Audience Instead of Google (+ Why Social Media is More Important than You Think) with Luay Ghafari
In episode 548, Luay Ghafari teaches us strategies for growing a food blog through SEO and social media and why your audience should be your main focus. Luay is a published author, social media content creator, blogger, photographer and gardening educator. Like many other bloggers, he wears multiple hats. Luay is based in Toronto Canada and his gardening/cookbook, Seed to Table, was released July 2023. He also teaches a garden-to-table Master Class. In this episode, you'll learn about how Luay grew his blog sessions quickly over the last 2 years, including his unique approach to SEO, building a strong social media presence and his emphasis on E-A-T. Key points discussed - Create for your reader while following Google's guidelines: Focus on building a loyal following through consistent content creation aimed to serve your audience instead of creating for Google. - Streamline recipes for readability and internal linking: Write recipes concisely without unnecessary photos or fluff and link related recipes to boost older posts and improve user experience. - Consider seasonality and content clusters when planning topics: Focus content by season or topic area to provide more value to readers. - Invest in tools and services to help your blog business grow: If you treat your blog as a business, you would invest in audits, keyword research and other paid services to help it grow. - Diversify revenue streams and platforms to weather industry changes: Do not rely solely on one platform or monetization method. - Create unique, shareable content for social media growth: Novel, interesting content is more likely to drive engagement and new followers on social media - what unique twist can you put on your content? - Leverage redirect tools like ManyChat for social traffic: Use automation tools to easily share blog content in response to social media comments. - Continually increase your E-A-T: Promote your qualifications and achievements on your About Page and keep it up to date. Connect with Luay Ghafari Website | Instagram

Ep 547547: 5 Steps to Recover from Burnout (Mindset & Self-Care)
Burnout. Every time it hits, I act like I'm all surprised. Like, what? How can this happen? Have you ever felt the same? As I'm currently going through a bout of burnout, I want to share 5 ways in which you can recover from it. If there is one lesson I have learned about burnout, it is: Once it happens you can't undo what has been done. And you can't rush your recovery. You'll need to let it run its course. There are ways in which you can help yourself recover quicker. And this is what I'd like to share with you: practical ways to get back on track with your work and prevent burnout from happening again. Action Plan: 1 - Acknowledge when you feel burnt out and surrender yourself to recovery. 2 - Pump the brakes, slow down work, and have grace for the healing process. 3 - Prioritize daily acts of self-care to help with recovery and continue making this part of your routine. 4 - Seek support from loved ones (or professional if needed) by openly discussing feelings of burnout. 5 - Reevaluate your goals and plans to figure out how to prevent future burnout - journal about your main goals for next year and what you need to prioritize now to achieve them. Get in touch with Megan if there is a specific mindset and self-care topics you'd like her to cover. Website | Instagram Resources Ghostwriter – Terrence Roche ([email protected]) Promote your food blogging services: www.eatblogtalk.com/audioclip Megan's recommended books and resources at eatblogtalk.com/books.

Ep 546546: SEO is Not Dead with Carl Ross
In episode 546, Megan chats to Carl Ross about the current state of SEO and why our traffic is either dropping or increasing following changes in Google's algorithm. Carl is an engineer who spent many years in corporate technology consulting roles which gave him a unique perspective on the application of technology, processes, and getting a return on your investments. It means he's spent literally decades helping customers make sense of technology products. In 2019, he started offering SEO services and the food blogging niche was an obvious fit. While Carl works with bloggers in many different niches, food bloggers are his bread and butter. In this episode, you'll learn about current effective strategies to rank on Google, including what is implied by 'helpful content' and why you should focus on user experience and backlinks. Key points discussed: - SEO is not dead: While some sites have seen traffic declines, Google is still sending traffic to food blogs and recipe sites through search results. - Focus on content, technical SEO, and backlinks: These three pillars are important for SEO success according to the three-legged stool analogy. - Optimize ad density: Reducing intrusive ads can improve the user experience and SEO performance of a site. - Build your brand: Establishing a presence on platforms beyond your website signals to Google that you are a genuine content creator rather than AI. - Be careful with AI-generated content: You can use AI to generate ideas, but do not copy and paste AI-generated text for your blog post. - Evaluate affiliate links: Excessive low-revenue affiliate links may affect your site's Google ranking. - Experiment with changes: Disable or turn down ads to evaluate how they affect traffic and revenue. - How to deal with algorithm updates: During an algorithm update, some blogs rise while others fall, so monitoring changes and being flexible is important. - Focus on what you can control: Prioritize your efforts on things you can control on your blog, social media profiles, email list and other revenue streams. Connect with Carl Ross Website | Facebook

Ep 545545: Discover Your Authentic Food Blogging Voice by Sharing Vulnerability and Letting Go of Inhibitions with Desiree Nielsen
In episode 545, Desiree Nielsen teaches us how to find our unique voice and cooking style in food blogging through self-reflection, embracing creativity and sharing vulnerability to meaningfully connect with readers. Desiree Nielsen is a registered dietitian in Vancouver Canada with over a decade of experience in plant-based nutrition and chronic digestive and inflammatory disease. She is the author of two Canadian bestselling and award-winning cookbooks, Eat More Plants and Good For Your Gut. Her latest book, Plant Magic, arrives April 2024. Her work has been featured in People, Washington Post, The Globe and Mail, KTLA, WGN Chicago, The Social, Food Network Canada and Elle Gourmet Canada in addition to hundreds of media features across North America. Desiree is also a food blogger and the host of the evidence-informed wellness podcast, The Allsorts Podcast, where she hosts a diverse roster of guests from NYT bestselling authors to leading health professionals and researchers. In this episode, you'll learn about the importance of standing out as a food blogger, how to find your unique voice and style (while still following SEO guidelines) and how to build a community that is not reliant on social media platforms or Google. Key points discussed: - Reflect on your personal food interests and cooking style: Take time to understand your preferences, tastes, and approach to cooking to develop a unique voice. - Look at what others are doing differently: Analyze popular blogs and recipes to find gaps that allow you to approach topics in a distinctive way. - "Write drunk, edit sober": Write without inhibition first and then structure anecdotes and humor within a format to meet SEO guidelines. - Prioritize search volume: Focus recipes on your blog on trending topics and keywords people are actively searching to maximize visibility. - Develop recipes with unique ingredients: Add a flavor profile or component that is unique to you to make recipes stand out and memorable. - Build community consistently: Nurture readers through high-value, free content to develop loyal readership and build a newsletter to connect directly with your community. - Embrace the unexpected: Leave space for unforeseen opportunities that could further your growth in surprising new directions. - Share vulnerability: Connect with readers through candid self-disclosure in small doses to form deeper relationships. - Your Path is Your Path: Pursue your interests wholeheartedly and say "yes" to chances that excite you creatively. Guest Details Connect with Desiree Nielsen Website | Instagram

Ep 544544: 5 Ways to Move Your Body (Mindset & Self-Care)
Moving your body and staying physically fit has a significant impact on your mindset. Yet, many of us depioritize fitness in favor of work. In this episode, I explain why we should avoid falling into this habit and my top 5 ways to stay active. I found that the peak of my mental performance has always aligned with times when I was prioritizing my physical health. Moving my body consistently gave me confidence and I experienced so many other physical and mental benefits, including just being in a better mood. Action Plan: 1 - Track your steps using your watch, Fitbit or phone and find an accountability buddy. 2 - Commit to a workout program whether at home or at the gym, or choose a sport like running, cycling, CrossFit etc. 3 - Do daily bursts of physical activity like pushups, burpees or running on the spot. 4 - Double duty: Move while doing other tasks, for example you can walk while on a call. 5 - Choose the harder option such as taking the stairs instead of the escalator or parking far away from a venue. Resources Beach Body On Demand Coaching and Mentorship for Food Bloggers by Brittany Roche Promote your food blogging services: www.eatblogtalk.com/audioclip Megan's recommended books and resources at eatblogtalk.com/books. Get in touch with Megan if there is a specific mindset and self-care topics you'd like her to cover. Website | Instagram

Ep 543543: How to Hire a Reliable Food Blog Writer and Rank on Google Without Adding More Work to Your Plate with Shyanne Reynolds
In episode 543, Megan chats to Shyanne Reynolds about why it is worthwhile to hire a food blog writer, where to find reliable writers and other tips for the hiring process. Shyanne is a food blog content writer who helps bloggers manage editorial teams and rank in Google. She has 7 years of writing experience and a degree in English. Shyanne started her freelancing journey while in college and accidentally on purpose launched a 6 figure career. In this episode, you'll learn about how to outsource food blog writing, how this benefits your business and why you shouldn't ask your VA to do blog writing. Key points discussed: - Where to Find Food Blog Writers: Word of mouth is one of the easiest ways to find a reliable blog writer. - Why Should You Outsource Writing: Blog writing takes up most of our time, and can be especially overwhelming during content updates. - What to Look For In a Content Writer: Look at a content writer's portfolio and someone who has ideally studied English, journalism or another relevant degree. Start with a test project. - Is Your Writer a Good Fit: Do you feel like they are matching your voice, do you have similar values and a positive base of communication? - What is an Editorial Manager: Editorial Managers oversee the work of several writers, making sure they all stay on brand. - What If It Doesn't Work Out: Hiring a writer does not always work out, but it is worth trying several writers if that happens. Guest Details Connect with Shyanne Reynolds Website | Instagram

Ep 542542: How to Make a Profit By Selling Products That Fill Your Creative Soul and Make Customers Happy with Kathie Lapcevic
In episode 542, Kathie Lapcevic teaches us how to create products that fill us up creatively and make customers happy, while making a profit. Kathie Lapcevic is a blogger and teacher living in northwest Montana. She is a quiet rebel, embracing a simple and seasonal life that isn't exactly mainstream. She can often be found either making a mess in the garden or in the kitchen where she focuses on intentional living that showers love upon the important people in her life. In this episode, you'll learn about how to brainstorm ideas for products that could work well for your niche and why testing the idea is essential before investing time and money into it. Key points discussed: - Align Your Product and Actions With Your Values: If you stay true to your niche you'll feel good about your product and selling it will come more naturally. - How to Think Outside of the Box with New Products: Look at your competition - what are they selling? Will it work for your audience? Use it as inspiration but do not copy. - Research the Market Before You Launch a Product: Ask your audience directly what they want to learn from you - use a survey with a few specific options. - Digital Products Become Passive Income: Digital products may require a lot of work upfront but beyond that you earn money from them with minimal time spent. - Add a Personal Touch to Your Products: How can you make your products unique and personal to your brand? - Know Your Ideal Profit Margin Before You Start: Tally up costs of production (if any) with your time spent to work out a suitable price for your products - avoid undervaluing yourself and remember that success takes time. - Reach Out to Other Bloggers: Are there other bloggers or brands you can collaborate with? Subscribe to newsletters in your niche to stay up to date with trends and potential collaborations. Guest Details Connect with Kathie Lapcevic Website | Instagram

Ep 541541: 5 Things to Finish This Week (Mindset & Self-Care)
Do you finish your projects or do you postpone them indefinitely? It's important to finish projects off in order to open up doors to new opportunities. Megan shares 5 things you can finish this week to reap the rewards waiting for you. Finishing off work projects can be hard. It's sometimes easier to get started on an exciting new idea, but seeing it through to the end requires perseverance. Besides work, there are other things in our life that often get put on the back burner. But what if we just finished them? Stubborn admin tasks, home projects and other to do list items. Imagine the relief you'll feel if you finish off one thing this week. Action Plan: 1. Finish off a house project: make it small and manageable like tidying up a drawer before moving on to bigger tasks. 2. Finish off a work project. Especially as an entrepreneurs, we tend to collect unfinished projects. If you're putting something off the whole time, is it really worth your time at all? 3. Finish off a conversation with a family member, friend or colleague. Are there any important topics that could be a game changer in life or business? 4. Finish off an admin task. What easy admin task can you finish this week? 5. Finish off a to do list item, either work or personal. Are there any to do list items that have been on your radar for months? Do them this week! Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover. Website | Instagram Brand Positioning Coach (Carrie Tyler) Explore Megan's recommended books and resources at eatblogtalk.com/books.

Ep 540540: How to Keep Readers on Your Page By Bringing Powerful Storytelling to Food Photos with Dyutima Jha
In episode 540, Dyutima Jha teaches us how to keep readers on our food blogs for longer by creating visually compelling narratives with our photos, and which common mistakes to avoid. Dyutima is an architect-turned commercial and editorial food photographer and podcaster based in Singapore. She is the first South Asian woman to host a food photography podcast, My Food Lens. After 15 years as an architect, designing healthcare facilities around the world, she found her passion in food styling and photography. Today, she has a successful business working with clients around the world and teaching other photographers how to do so as well. Her work has been featured in a range of food & photography magazines like Thrive magazine, Whalebone magazine etc. and she has worked with several prestigious clients like The Intercontinental Hotel Singapore, McCormick etc. In this episode, you'll learn about the importance of visual storytelling, lighting, angles, and consistency in creating compelling narratives that engage and retain the viewer's attention. Key points discussed: - Plan Food Photo Shoots in Advance: Use a storyboard to stay focused creatively and save time during a photo shoot. - Think of Your Recipe as a Story: Like a movie, there's a plot, hero, theme and genre. Use these elements to tell your story. - Bring Readers into Your Story Through the First Image: Improve first impressions with powerful opening photos that hook readers emotionally or visually - Activate the Viewer's Imagination: Create a sequence of events and narrate this through your photos using ingredients, movement and context. - Readers Disengage with Technically Weak Photos: Check lighting, camera angles, storytelling cohesion, and color editing in photos. - Readers Disengage with Disconnected Visuals: Do your photos match with the vibe, colors and branding of your website? Do they match the specific type of recipe? - Show Readers the Bigger Picture: As a final photo, include the context of where readers might enjoy the recipe; use props to narrate this visually. - Make Dull Food Look Appetizing: By adding contrasting colors using herbs or flowers and by using macro shots, you can make unappealing food look great. Connect with Dyutima Jha Website | Instagram

Ep 539539: The Low-Cost Investment That Can Change Your Blogging Career - Benefits of Joining an Accountability Group with MaryAnne Hoekstra
In episode 539, Megan chats to MaryAnne Hoekstra about why joining an accountability group can help you refocus and gain direction, especially after a drop in traffic. MaryAnne is the writer, recipe developer, and photographer behind Gastronotherapy, where she creates delicious recipes that are mainly vegetarian and vegan. MaryAnne grew up in Minnesota with a fondness for baking, and lived in NYC for 17 years. While there, she sharpened her palate over the years while taking cooking and baking classes, making dinner for friends, and trying as many restaurants as she could afford. In this episode, you'll learn about 7 benefits of joining an accountability group, including having a supportive community with which to share resources, ideas and receive weekly support to help you set and achieve your blogging goals. Key points discussed: - Get Specific Support From an Engaged Community: Unlike general food blogger groups, a focused accountability group, like the Eat Blog Talk Accountability group, allows for more specific support from bloggers who are invested in each other's success. - New Ideas for Diversifying Your Income etc.: An accountability group helps you share your ideas and get inspired by others in the group when it comes to diversifying income and other topics. - Set and Achieve Goals: You'll be encouraged to set blogging goals and will receive support to achieve them, helping you stay motivated. - Receive Diverse Resources: Accountability groups consist of bloggers with diverse skills - you'll be able to improve your knowledge and skills and share useful resources. - Benefits of the Eat Blog Talk Accountability Group: The Slack channel, leverage the knowledge of the other group members, the twice-weekly productivity focus calls and once a month Zoom calls with specific topics. - Why is the Investment Worth It?: By investing in a resource like an Accountability Group, you regain your blogging motivation, narrow down your priorities and invest in a successful blog.

Ep 538538: 5 Ways to Not Let "Time Off" Sink You (Mindset & Self-Care)
Time off can often derail us from our goals. In this episode, Megan talks through 5 ways you can prepare for time off, whether planned or unplanned, so that you get back into work without disruption. Whether it's a planned vacation or sudden sickness, if we don't plan for time off, it can be challenging to get back on track when we return to work, especially as entrepreneurs. Therefore, some entrepreneurs never take time off. But there's a way around it! Action Plan: - Plan ahead and have your content ready and scheduled a few weeks or months in advance. - When planning time off, allow for wiggle room so that you give yourself time to get back into your routine - Don't overload your to do list on the first day back! - Set a 'jump back in date' and stick to it to avoid compounding work. This counts for your self-care and workout routine as well. - Work on your mindset as many of the struggles related to getting back into work after "time off" is related to mindset. - Do not feel guilty for taking time off - it's essential to maintain a healthy balance and you'll be more productive if you allow time for self-care. Resources Food Photography by Ikram Ali Promote your food blogging services: www.eatblogtalk.com/audioclip Explore Megan's recommended books and resources at eatblogtalk.com/books. Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover. Website | Instagram

Ep 537537: What You Should Prioritize Now for Long-Term Success As a Blogger (+Why Google Analytics Should Be Your Friend) with Madeeha Anwar
In episode 537, Megan chats to Madeeha Anwar about why blogging is a marathon and not a sprint and how to prepare yourself accordingly, especially if you're starting out, including what to prioritize now for long-term success as a blogger. Madeeha is a baker, recipe developer, food stylist, and photographer. Her blog, Now Delish, was started in December 2021. In addition to the blog, Madeeha continues to work full time, and has reached a point where she knows how to organize her blog well to keep things moving forward. Now Delish primarily features baking recipes and easy main course recipes, especially the authentic Pakistani recipes that Madeeha grew up with. In this episode, you'll learn about common difficulties food bloggers face, the need for patience, why you should spend time to understand your analytics and invest in your blog, as well as other strategies for continued growth. Key points discussed: - Prepare Your Mindset For A Marathon: Blogging is complex with many layers to learn; there is no get rich quick scheme that gets you long-term success overnight. - Plan Your Content In Advance: It's important to plan and create a content calendar prior to creating blog posts - it will help you stay organized and on top of your goals. - Find a Way to Pivot and Adapt: Adapt your content strategy when something is not working or as a result of Google updates and other changes in the field. - Allow Yourself to Procrastinate: If you do not feel inspired to do a certain task, be easy on yourself and postpone if necessary. - Stay Productive, Avoid Burnout: By focusing on quality over quantity in blogging and social media it's easier to stay balanced. - Invest Time in Free Resources: Use free resources like podcasts and YouTube videos to learn as much as possible about different aspects of blogging. - Get an Audit as Soon as You Can: If your budget allows, get a website audit as this reveals SEO mistakes you may not know of and other areas that you can improve. Connect with Madeeha Anwar Website | Facebook

Ep 536536: Is Social Media Ruining Your Productivity? How to Prioritize Deep Work and Minimize Distractions with Mike Cleavenger
In episode 536, Mike Cleavenger teaches us how to prioritize deep work and set boundaries to minimize distractions to get more done in less time. Mike Cleavenger of the Frizzled Leek started his career after culinary school working in professional kitchens in the San Diego area. He got laid off during the Covid-19 pandemic and as a result decided to embark on a journey as a food blogger. The goal of The Frizzled Leek is to show people that cooking shouldn't be intimidating but fun! They specialize in Sous Vide and Air Fryer recipes. In this episode, you'll learn about managing social media distractions, time management strategies and creating a conducive work environment to maximize productivity and focus. Key points discussed: - Why Should you Prioritize 'Deep Work': Deep work is when you focus on one task and eliminate all distractions in order to be more productive. - Manage Distractions to Increase Your Focus: Put phones in a different room and remove other distractions that may prevent you from focusing 100%. - Schedule Time for Social Media: If you schedule for example 30 minutes a week for social media you'll feel less tempted to go on your phone when you're working. - Spend Time on Your Phone Wisely: Decide what are beneficial activities on your phone and which social media accounts are most inspiring - curate your feed and be intentional. - Increase Your Productivity with Time Blocking: Time block as much of your workday as possible - do not leave open space. - Brain Dump all Tasks Before Planning: Use brain dump techniques to plan and prioritize tasks for the week, batching similar tasks together for maximum efficiency. - Take Breaks to Recharge and Gain New Insight: Include breaks in your daily planning and do things outside of work that bring you joy as a reward for deep work. - Schedule a Shutdown Routine: Be strict with ending your work day at a specific time and give yourself some time to plan for the next day. Connect with Mike Cleavenger Website | Instagram

Ep 535535: 5 Things to Put in Your Calendar for a Balanced Week (Mindset & Self-Care)
How you plan your calendar can either lead to increased productivity or burnout. In this episode, Megan shares 5 things to put in your calendar for a balanced week and how to avoid work backlogs. If you want to maintain a healthy work-life balance, it's essential to start your calendar planning with self-care, downtime and family time. While it might seem counterintuitive to prioritize non-work related activities, if you plan on constantly working, especially at unrealistic times and without quality breaks, you'll risk low levels of motivation, productivity and potentially burnout. Action Plan: 1 - Block out self-care and downtime for the following week before adding other items. 2 - Consider when and for how long you want to spend quality time with loved ones - plan dates or meetings with friends/family. 3 - Schedule regular time for life and work admin tasks on a weekly basis to avoid backlogs. 4 - Schedule calls and appointments on your calendar to avoid last-minute chaos and ensure preparedness. 5 - Once you've scheduled your self-care and admin tasks, block out time to work around other priorities. Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover. Website | Instagram

Ep 534534: It's OK to Ask for Help As a Food Blogger with Teri-Ann Carty
In episode 534, Megan chats to Teri-Ann Carty about the value of asking for help in life and food blogging, including the potential for growth and success. Teri-Ann is a Toronto native renowned for her culinary creations and photography skills. Formerly a high-end restaurant manager grappling with addiction, she chose a different path, traveling solo and becoming a certified yoga instructor. Now settled in Toronto with her hubby and their two cats, Teri-Ann focuses on recipe development and photography, while also teaching yoga. Her journey to sobriety fuels her determination for future endeavors. In this episode, you'll learn about embracing your vulnerability, being courageous, the importance of surrounding oneself with supportive people and learning from others to succeed as a food content creator. Key points discussed: - Don't be Afraid to Ask for Help: Everybody who seems successful, probably has help. It may seem scary, but asking for help will be a game-changer for your life and business. - How to Ask for Help: Start by approaching friends or colleagues to make it less intimidating. - Start Small When Looking for Help: Ask students for help if your budget is limited - look for someone who is aligned with your values. - Release Control and Surrender to the Process: By releasing control, you'll have more time to focus on other aspects of your business and doing what you love most. - Tap into Your Community on Instagram: Make connections on Instagram or your favorite social media platform. Normally, people are eager to help others. - Invite More Good Things Into Your Life: By reaching out to others and thereby building your network, you're opening up the door for more good things to happen. Connect with Teri-Ann Carty Website | Instagram

Ep 533533: Increase Your Passive Income Through Affiliate Marketing and SEO (+What You Should Do to Adhere to Google's Helpful Content Update) with Tonya Lawson
In episode 533, Megan chats to Tonya Lawson about strategies to generate regular passive income through affiliate marketing and what you should do to make sure your affiliate posts adhere to Google's Helpful Content Update. Dr. Tonya Lawson is a musician, blogger, passive income and SEO specialist whose mission is to empower creatives to build out passive income streams so they have the financial freedom to live the life they want to live. She is a multi-passionate entrepreneur who runs 3 blogs, a coaching business, a private music studio, and teaches at Middle Tennessee State University. In this episode, you'll learn more about creating valuable content that attracts organic traffic and affiliate income, through programs like the Amazon Associates Program or while working with brands. Key points discussed: - Passive Income Through Affiliate Marketing and Niche Websites: Make it easier to rank on Google by having a well-defined niche and using new SEO strategies. - Amazon Associates Program and the AAWP Plugin: Amazon remains a popular option for affiliate marketing and the AAWP plugin for WordPress can streamline the process of adding affiliate links to your blog. - Maximize Affiliate Income: Share your blog content with affiliate links as widely as possible - email list, social media etc. - Affiliate Links with Sponsored Work: Ask for affiliate links when working with brands to maximize long-term income potential. - Think Big, Earn More: Think beyond immediate work and set bigger goals for yourself over time to expand your reach and income. - Blog Posts Need to Be Real and Helpful: Google prioritizes helpful content, such as original images and real-life experiences, over curated flatlays and special images. - SEO Optimization and Understanding Google Updates: Google seems to follow trends on social media platforms like Instagram, so focusing on real people and helpful information in blog posts can give an edge in SEO. 5 day challenge just for Eat Talk Blog listeners! Connect with Tonya Lawson Website | Instagram

Ep 532532: 5 Ways to Get the Most Juice Out of Your Wins (Mindset & Self-Care)
Do you celebrate your wins or do you let them pass by quickly? Megan shares 5 ways to get the most juice out of your wins, so that you can fully enjoy your success and invite more good things into your life. As we are often rushing to our next goal, it is easy to brush off our wins when they do happen. In this episode, Megan emphasizes the value of gratitude and appreciation in attracting positivity as well as the importance of acknowledging and appreciating small and big wins in life, encouraging us to create a win list and journal about them to keep gratitude alive. Action Plan: - Write down 5-10 wins in a Google Doc or notebook daily to reflect on and feel accomplished. - Journal about wins when they occur as this will help you understand the process that bring you success. - Set up win triggers in daily life so that you can remind yourself daily of your accomplishments and express gratitude. - Practice meditating while focusing on wins - this will help you appreciate life's wins leading to personal growth and more success. - Celebrate wins verbally - say it out loud - or through a special occasion. This will help boost your confidence and morale. Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover. Website | Instagram Resources Mentioned Brand Positioning Coach (Carrie Tyler) Explore Megan's recommended books and resources at eatblogtalk.com/books. Promote your food blogging services: www.eatblogtalk.com/audioclip

Ep 531531: How To Build A Profitable 7-Figure Business With Ease with Octavia Conner
In episode 531, Octavia Conner teaches us strategies to increase profits, including how to determine the overall financial health of our business, identify financial leaks and avoid overpaying on tax. Octavia Conner stands as an esteemed financial and tax strategist, celebrated best-selling author of two books, accomplished speaker, and the visionary proprietor of not one but three successful enterprises: Say Yes To Profits, Her CEO Space, and Octavia's Helping Hands Inc. With notable mentions in Forbes and prominent features in Essence, Fox Five News, Portia TV, Fox Soul, ENSPIRE Magazine, Voyage ATL, Authority Magazine, Intuit, and numerous other esteemed platforms, Octavia's unwavering mission is to eradicate small business failure and create wealthy entrepreneurs. Recognized as one of the top 50 accountants in North America for two consecutive years, Octavia boasts a remarkable history of guiding more than 90% of her clients to achieve remarkable growth ranging from 30% to a staggering 350% within just 12 months, all while saving over 55% in business taxes. Octavia Conner isn't merely a financial and tax strategist; with over 20 years of accounting and finance experience, she is the go-to Chief Financial Officer (CFO) for entrepreneurs or small business owners seeking to streamline their finances and pave the way for generational wealth through their business's success. In this episode, you'll learn about having a solid financial foundation, accurate bookkeeping, pricing your services or products for profit, and proactive cash flow management in order to maximize profits. Key points discussed (and action items!): - Pricing Strategies for Small Businesses: Review your pricing strategy and ensure your products and services are priced for a profit margin of around 30% (including hidden costs). - Identify and Address Financial Pitfalls: Business owners should conduct a "profit audit" to identify unnecessary expenses and "profit leaks" in their business. - Are You Overpaying on Tax? Implement a tax strategy at the beginning of the year and check progress regularly to take advantage of deductions and reduce taxes (examples given in episode). - Bookkeeping is Crucial to Make Informed Decisions: Maintain good bookkeeping practices and use an accounting system to track finances and identify expenses for tax deductions - How Much Should You Have Saved? Save a portion of each payment received, such as 20-30%, in a separate "financial peace" or savings account and do not dip into it for other expenses. - Be Prepared for Emergencies: Project business cash flow and revenues several weeks in advance to prepare for periods where cash may be low. - Financial Planning and Profitability for Entrepreneurs: Keeping a track record of your finances and understanding where you can save or cut down on costs will help you become more profitable. Octavia Conner's Free Financial Toolkit Connect with Octavia Conner Website | Instagram

Ep 530530: How to Get the Most Out of Canva - Content Creation and Organizational Tips For Food Bloggers with Brenda Cadman
In episode 530, Megan chats to Brenda Cadman about how to use Canva efficiently to organize and optimize content creation for food bloggers. Brenda Cadman is a Canva Verified Expert from Prince Edward Island, Canada. After spending more than two decades supporting businesses with their website development needs, she now focuses on teaching small business owners how to use Canva more effectively and efficiently. Brenda has taught thousands of business owners through her courses, and in particular, she loves to help business owners tame their hot mess Canva accounts by creating an organizational system that ensures they can spend less time in Canva, and more time doing what they love. In this episode, you'll learn about how to use features effectively, like the brand kit and magic tools, and how to organize your Canva account using folders to save time and boost productivity. Key points discussed (and action items!): - Declutter Your Canva Account: Create an "Archive" folder and move all old Canva designs and images into it to declutter the account. - Images in Canva: Organize images by moving them from the "Uploads" folder into custom categorized folders like "Images", "Pizza" etc. using the bulk select and move features. - Differentiate Important Files: Star templates, elements, icons and photos in Canva that are used frequently by clicking the three dot menu to access them easily from the starred folder. - Streamline Branding: Use the Canva "Brand Kits" feature to organize company branding assets like logos, colors and fonts for quick access. - Save Time Using Canva: Canva Pro's features can help save you time and repurpose content easily, using tools like resizing, mock-ups, background remover and other AI-powered tools. - Don't Postpone Decluttering: Set up a regular schedule (e.g. Fridays) for a VA or assistant to maintain the Canva organization system. - Don't Overcomplicate it: Make most of the time you have, progress over perfection. Resources Canva Organization Roadmap - help organizing your Canva account Listen to Episode 502 on 5 Ways to Declutter Your Life. Connect with Brenda Cadman Website | Instagram

Ep 529529: 5 Steps to Inviting More People into Your Life (Mindset & Self-Care)
In this episode, Megan talks about the importance of social connections for well-being and business success, sharing five steps to nurture healthy relationships and turn your network into a strong support system. How will inviting more people into your life change anything? Will it not be overwhelming and give you more to do? That is why Megan explains, firstly, the benefits for personal growth and business success by inviting high-quality people into your life. Secondly, she share five steps that will help you manage new connections, making them a meaningful part of your life and potentially opening up new business opportunities. Action Plan: - Send an invitation to the universe / God for more high-quality people in your life. - Prepare your calendar or routine to make room and time for new connections. - Express gratitude daily for the people already in your life. - Host something new, even if small, to take action on your invitation. - Show up as the best version of yourself when interacting with others. Resources mentioned Food Blogger Services – Mika Kinney Explore Megan's recommended books and resources at eatblogtalk.com/books. Promote your food blogging services: www.eatblogtalk.com/audioclip Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover. Website | Instagram

Ep 528528: Why What You Believe About Yourself Can Change Your Business And Life with Cheryl Norris
In episode 528, Cheryl Norris teaches us the importance of our core belief system and how we to replace negative beliefs with positive affirmations. Cheryl Norris is a food blogger in Portland, OR where she lives with her husband. Her blog, Bakes by Brown Sugar, in business since 2018, specializes in desserts with a focus on using seasonal and quality ingredients. In addition to running her food blog business, she works full-time as an engineer. She loves to travel, with Paris being her favorite place to visit. In this episode, you'll learn about the pervasive nature of negative self-talk and its consequences on self-perception, decision-making, and success, highlighting the importance of recognizing and managing these emotions to achieve personal growth. Key points discussed (and action items!): - Identify and Address Your Pain Points: Be aware of what you're thinking and saying about yourself and what you struggle with most. - Journal to Increase Awareness: Journal your thoughts so that you know exactly what you say to yourself with regard to situations. - What is the Source of Your Self-doubt: Discover the source of thoughts - why are you feeling a certain way about situations? - Negative Self-Talk Impacts Your Success: Change negative self-talk to positive affirmations - only through awareness and determination can you shift your mindset. - Recognize and Overcome Negative Self-Talk: Note words used about self in times of difficulty like workouts to identify patterns of self-talk. - Affirmations, Self-belief, and Confidence: Be conscious of what you affirm about yourself every day - do you need to change your self-talk? - Recognize and Overcome limiting beliefs: "Break up" with limiting beliefs by deciding to break up with them, replacing them with empowering beliefs, and saying empowering affirmations daily in writing until internalized. Connect with Cheryl Norris Website | Instagram

Ep 527527: The Quickest Way to Become Profitable (+The Most Time Efficient Way to Pitch Brands) with Candice Ward
In episode 527, Megan chats to Candice Ward about the importance of having multiple income streams and how to pitch brands in an effective and time efficient way. Candice is the Founder of Eat More Cake Dessert Blog, Food Photographer, Educator, and Sales Expert. Candice spent over a decade in corporate sales and translated that experience to help other food content creators monetize and scale their businesses. She has coached hundreds of food content creators in her business course, The Confident Pitch Program. She is passionate about helping other food bloggers reach their full potential! In this episode, you'll learn about different ways to diversify your revenue streams, including freelancing, affiliate work and coaching, but most importantly how to tap into sponsored work by pitching brands using Candice's time efficient, strategic pitching method (i.e. the Strategic Pitching Approach). Key points discussed: - Diversify Your Revenue Streams to Reduce Business Risk: Diversifying income sources helps mitigate risk and prevents burnout by ensuring you're not solely reliant on one stream of revenue. - Is Direct Pitching to Brands Effective? Sending targeted pitch emails and following up persistently can yield better results than relying solely on social media for brand collaborations. - Practical Ways to Add Additional Revenue Streams: Explore various avenues such as freelance work, sponsored content, coaching, and digital product creation to diversify your income streams and maximize earning potential. - The SPA (Strategic Pitching Approach) method for targeted and effective brand pitching: Use the Strategic Pitching Approach, focusing on personalized pitch emails and consistent follow-up, to increase the success rate of brand collaborations and revenue generation. - Tailor Pitch Emails to Emphasize the Value Proposition to the Brand: Customize pitch emails to highlight how your content creation can directly benefit the brand's goals, this will increase the likelihood of engagement and collaboration. - Focus on Quality Over Quantity to Maximize Conversion Rates: Prioritizing targeted and personalized pitches to a select number of brands increases the chances of successful collaborations and optimizes time and effort spent on pitching. - The Confident Pitch Program: Candice's comprehensive marketing plan designed to simplify the brand pitching process for influencers and content creators, offering modules on business planning, pitching formulas, negotiation strategies, and post-sales processes. Connect with Candice Ward Website | Instagram Resources Coaching Services Pitch to Profit Workshop Freebie: List of 10 brands with contacts to pitch Freebie: 6 Strategies to Stand out to Brands

Ep 526526: 5 Ways to Bring More Money Into Your Business (Part 3 of 3) (Mindset & Self-Care)
Megan dives into the final part of her series on how to bring more money into your business, focusing on improving your financial mindset through positive language and preparing the way for financial abundance. What is the source of your income? Can the way you perceive this change your financial situation? And do you generally speak positively or negatively about money? Addressing these questions, Megan suggest various ways in which we can further shift our mindset when it comes to money in order to increase our revenue. Including, these key points: - Shift Your Perception of Income Sources: The true source of income lies beyond people and businesses, emphasizing a universal force as the primary source of abundance. - Release Mental Pressure on Income Channels: By reframing the source of income from external entities to a limitless universal force, you open yourself to alternative channels for financial flow, reducing pressure on specific revenue streams. - Align Actions with Serving and Value Creation: Remember to deliver value from a place of love - genuine service and value provision are foundational to sustainable financial success. - Conscious Money Talk: Conduct regular audits of your thoughts and words surrounding money. Replace limiting beliefs and negative phrases like "I can't afford it" with empowering statements that align with abundance and prosperity. -Prepare for Abundance: Create space for financial abundance like clearing mental and physical clutter to welcome new opportunities. Ensure your financial infrastructure and personal readiness align with your goals for increased prosperity. Promote your food blogging services Megan's recommended books Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover. Website | Instagram

Ep 525525: Stay True to Who You Are and Focus on What Lights You Up with Nicole Winegardner
In episode 525, Nicole Winegardner teaches us the importance of staying true to who we are in a world full of distractions and focus on what lights us up. Nicole blogs with her bestie Andrea, who lives in Washington and you'll find Nicole in Virginia. Together they have a food blog where they specialize in simple delicious recipes for busy families. Nicole is the one to do the recipe development and food photography and keyword research. Andrea takes care of the writing and Pinterest, web stories, social media and is currently learning video editing. Their blog was founded in 2021. In this episode, you'll learn how to overcome blogging challenges like spreading yourself too thin, struggling to achieve your goals and feeling bogged down by your responsibilities. Key points discussed: - Focus: Evaluate where your focus lies regularly. Redirecting your focus can guide you towards positive outcomes and away from distractions. - Stay True to Yourself: Authenticity fuels success. It's crucial to reassess your goals and ensure they align with your true desires. - Effective Goal-Setting: Set achievable goals without overwhelming yourself. Habit stack and regularly evaluate your to do list to maintain balance and prevent burnout. - Regularly Revisit Goals: Rather than setting and forgetting goals, consistently evaluate them to ensure they are still relevant to your priorities. - Focus on One Thing at a Time: If you spread yourself too thin, you risk not achieving anything. Delegate tasks and focus on mastering selected skills. - Prioritize Fun: There is a correlation between enjoyment and productivity. Incorporate moments of joy and relaxation into your daily routines to enhance overall well-being and effectiveness. - Rest is Important: Don't be scared to take a break when needed as your blog will always be there when you return and you'll be more productive. Connect with Nicole Winegardner Website | Instagram

Ep 524524: 8 Mindset Hacks to Build a Successful Blog with Lauren Woodger
In episode 524, Megan talks to Lauren Woodger about why mindset is such an important element of building a successful business and 8 mindset hacks we can implement today. Lauren began "The Scatty Mum" in 2019 as a hobby blog to share allergy-friendly recipes when her daughter was diagnosed with multiple food allergies. In 2022, she took a leap and left her day job to focus on her blog full-time. Even though her daughter has outgrown her allergies, Lauren still understands the struggle of preparing meals for everyone. She's passionate about creating easy, allergy-friendly recipes that the entire family can enjoy. Lauren lives in Surrey in the UK, with her husband and two children. In this episode, you'll learn about how to cultivate a positive mindset as a blogger and entrepreneur, including prioritizing networking, becoming a more productive entrepreneur and celebrating your progress every day. Key points discussed: - Connecting with other bloggers: Build connections within the blogging community through social media, Facebook groups, and networking events to combat feelings of isolation and provide valuable insights and encouragement. - Celebrating progress: Track and celebrate your achievements, no matter how small. It is crucial for maintaining motivation and perspective on your blogging journey. - Invest in productivity courses: Transform your approach to work and time management by learning strategies such as backward planning and focus work sessions. - Limit comparison: Avoid the trap of comparing your progress to others'. It is essential for maintaining a positive mindset. - Concentrate on one main goal at a time: By focusing on a single primary goal, you can channel your energy and resources effectively. - Implement a timed daily schedule: Planning your day ahead can help you maintain focus and structure throughout the day. - Combat shiny object syndrome: Prioritize 'focus work' in the morning and allocating time for administrative tasks later in the day. - Take breaks when you need to: Don't forget to do things that promote well-being, such as going for walks and listening to podcasts. Connect with Lauren Woodger Website | Instagram

Ep 523523: 5 Ways to Bring More Money Into Your Business (Part 2 of 3) (Mindset & Self-Care)
Are your thoughts about money generally positive or negative? Megan discusses the topic of money as energy as well as wealthy habits that will help increase our revenue. This is Part 2 of 3 about 5 ways to help us bring more money into our business. Our thoughts and beliefs influence our financial situation. Megan emphasizes this by exploring the importance of tracking and appreciating every penny earned and encouraging us to adopt wealthy habits and qualities, suggesting that creating a welcoming environment for money can lead to increased financial prosperity. She covers the following key points: - Money as Energy: Thoughts, beliefs, and actions influence the flow of wealth in your life. - Track and Appreciate Every Penny: Track every penny earned or found, and express gratitude for all forms of income, no matter how small. - Adopt Wealthy Habits and Qualities: What are the habits and qualities of wealthy individuals? Emulate these traits to attract abundance into your life. - Create a Welcoming Environment for Money: Assess whether you are fostering an environment conducive to attracting wealth, or inadvertently repelling it. Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover. Website | Instagram Resources Money as Energy: The Dynamic Flow of Wealth in the Cosmos by Kulwant Saluja (article referenced in episode)

Ep 522522: Create a Sustainable Income from Blogging (+How to Avoid Burn Out While Doing It) with Elizabeth Emery
In episode 522, Elizabeth Emery teaches us how to create a sustainable income from blogging, finding joy and balance in our work without risking burnout. Elizabeth is a plant-based food blogger and recipe developer based in Vancouver BC. Her passion is showing people how fun and accessible vegan and plant-based eating can be. Elizabeth created and has run Vancouver with Love for 5 years and have turned it into a full-time income during that time. In this episode, you'll learn about why you should find income streams that you are passionate about, why you should pick freelance work carefully, as well tips to work less hours for more money. Key points discussed: - Find Joy in Work: Find joy and passion in your blogging work to sustain long-term success. What aspect of blogging brings you most fulfilment? - Set Boundaries: Set clear boundaries to avoid burnout and work intentionally to condense work into four days a week, allowing for adequate rest and personal time. - Diversify Revenue: Diversifying revenue streams in blogging helps you tap into the potential of ad revenue and incorporate it alongside freelance work and sponsored content. - Consistency and Intentionality: You have to be not only consistent but also intentional with you blogging efforts - where do you want to be in the long run? - Invest in a Business Coach: If you feel stuck or burnt out, reach out to a business coach to seek support and guidance from someone with experience. - You're not Alone: Having a business coach or other support will help you navigate the challenges of entrepreneurship and decision-making. - Recognize When You Need to Change: Acknowledge when adjustments in your work are necessary for personal and professional growth. - Balance Work and Personal Life: To sustain long-term success, use strategies for setting a healthy work-life balance including prioritizing self-care, and finding joy outside of work. Connect with Elizabeth Emery Website | Instagram

Ep 521521: Is Going To Culinary School Helpful For Food Bloggers? with Jessica Mode
In episode 521, Megan chats to Jessica Mode about the impact of going to culinary school on her food blogging career, including learning new culinary skills, kitchen organization and choosing ingredients. Jessica Mode created Homebody Eats in 2019 as a way to teach home chefs how to master new culinary skills and create high-quality dishes in their home kitchens. With every recipe, she hopes to teach her readers one new kitchen skill that they can master and use in a future recipe. While you'll find a variety of recipes on her site, Jessica really enjoys baking and shaking up a good cocktail. Jessica has recently released her first online course, The Macaron Baking Experience, which teaches her readers how to successfully bake perfect macarons. In the coming year, Jessica hopes to release more online courses to share the skills she learned by attending culinary school in Italy. In this episode, you'll learn about what to expect from culinary school, different courses available and how that translate your new skills to food blogging. Key points: - Choose the Right Culinary Institute: Depending on your budget and how much time you want to dedicate to culinary school, there are different courses available. - Learn about High-Quality Ingredients: Understand how to select the best ingredients for your recipes to develop amazing flavor while keeping it simple. - Improve Organisation and Composure in the Kitchen: Being organised with measurements before you start testing your recipe can streamline the testing process and improve your overall result. - Network with Professionals in the Culinary Industry: Get the chance to network with professional outside of the blogging space. - Access to Diverse Ingredients and Food Experiences: Culinary school offers new food experiences, like learning how to make pasta, charcuterie and wine pairing. - New Recipe Inspiration: Attending culinary school can expose you to new and unexpected flavor combinations and cuisines. - Invest and Do Hard Things in Your Business: Investing in your business and pushing yourself beyond your comfort zone is a way to prove to yourself that you are committed and want to make your business as successful as possible. Connect with Jessica Mode Website | Instagram

Ep 520520: 5 Ways to Bring More Money Into Your Business (Part 1 of 3) (Mindset & Self-Care)
Do you want to earn more money? Most of us would answer 'yes' to that question, yet we don't feel like we can talk about money openly. Megan unpicks this topic from a mindset perspective. This is Part 1 of 3 about 5 ways to help us bring more money into our business. As food bloggers, we normally have the potential to earn a lot. We're skilled and passionate about what we do, generous and willing to seek financial freedom for our families. Yet, if we are looking to achieve our financial goals, it's important to embrace a positive attitude towards money, debunking limiting beliefs, including those inherited from childhood. Megan talks through her own example of having gone from unnecessary debt to financial empowerment and encourages us to rewrite our own money stories like she did. She covers the following key points: 1. Money Matters: Don't be afraid to discuss money openly. 2. Budgeting is Important: Keep track of your income and expenses to avoid debt and make more money. 3. Money Beliefs: Recognize and challenge ingrained money beliefs (e.g. you have to work hard to earn more money) 4. Overcome Limiting Beliefs: Strategies for rewriting the stories you tell yourself about money and foster abundance. Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover. Website | Instagram

Ep 519519: How to Step Into Your Role as CEO and Future-Proof Your Business with Madison Wetherill
In episode 519, Madison Wetherill teaches us why it's important to embrace the CEO mindset and implement regular CEO time in our businesses for risk management and goal-setting. Madison Wetherill is the founder of Grace + Vine Studios, as well as a food blogger and homeschooling mama to 3 boys. She is passionate about supporting bloggers and helping them to scale their blogs to increase their impact. She is the host of The Vine Podcast, sharing strategies for content creators to grow their food blog and connect with their audience. In this episode, you'll learn why scheduling regular CEO time can help your business grow, the importance of distinguishing between working on your business versus in it, and strategies for standing out in a crowded market. Key points include: - Is Your Blog a Business? If your blog is generating an income, you should start thinking of it as a business. - Regular CEO Time: Add regular CEO time to your calendar and involve your support system, like your spouse, to help you stick to it. - Have a Plan: It's crucial to have a clear plan of action for each CEO session to avoid getting sidetracked by other tasks. - CEO Checklist: Create a checklist for CEO time, including tasks like reviewing income/expenses, analyzing post performance, and planning upcoming tasks. - Assess Risks in Your Business: During your dedicated CEO time, risk management is one of the most important tasks to future-proof your business. - Create Additional Income Streams: Risk management involves coming up with backup systems and additional stream of income for when things go wrong. - Invest in Yourself: Taking on the CEO role means investing in yourself, whether through joining masterminds, attending conferences, or other professional development opportunities. - Stand Out: Don't be afraid to differentiate yourself from others in the industry, as blending in can hinder growth and opportunities. Connect with Madison Wetherill Website | Instagram

Ep 518518: What You Need to Know to Turn Your Food Blog Into a Business with Nadia Tariq
In episode 518, Megan chats to Nadia Tariq about the transition from a food blogging hobbyist to business owner, highlighting key shifts in mindset, organization, and discipline. Nadia is a computer science graduate, x- project manager turned into pastry chef. She has been creating customized themed cakes for over a decade as a home business creating beautiful cakes for friends and family. Originally from Pakistan, she is based in Riyadh, KSA. Nadia started blogging in 2009 and only recently she decided to turn it into a business. Nadia is now working on her blog strategically in the quest to share her family recipes, Pakistani bakery and street foods to get recognized on the face of the culinary world She is also working as a food photographer, which was her long lost passion to generate some extra income which was not possible earlier due to raising a young family. In this episode, you'll learn about why a food blogger would decide to turn their blog into a business, how to recognize that pivotal moment and what changes you should make to prioritize your blog's growth. Here are the key takeaways: - Recognize the Shift: You have to make the decision to turn your blog into a business, and start either part-time or full-time. - Invest in Learning: A crucial element is continuous learning and investing in resources like podcasts and courses to enhance your skills in food photography, SEO, and content creation. - Listen to Audience Needs: By paying attention to audience feedback and trends, you can adapt your content strategy to meet the demands of your audience. - Effective Time Management: Use batching techniques to streamline your workflow and balance blogging with other responsibilities and sources of income (e.g. food photography for clients). - Discipline and Productivity: Motivation is unreliable, you need to be disciplined and work according to a plan. - Setting Up for Success: Set yourself up for success as a food blogger by being consistent, niching down, and taking a long-term approach. - Embrace Change and Exploration: Don't be afraid of changing your path if you are no longer passionate about what you are doing. Connect with Nadia Tariq Website | Instagram