Why People Unsubscribe (And Is It a Bad Thing)
Easy Email Marketing with Yael Keon
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Show Notes
Worried that every unsubscribe means you're being too salesy or annoying? It's time for a major mindset shift!
In this episode, I'm revealing why unsubscribes aren't always a bad thing and how they can actually be a sign of effective magnetic marketing. If you've been holding back on your email strategy because you're afraid people will leave your list, this episode will change everything.
You'll learn:
- Why magnetic marketing should attract AND repel the wrong people
- The good reasons people unsubscribe (and why you shouldn't take them personally)
- The not-so-good reasons that actually need your attention
- When unsubscribe rates become a real concern vs. when they're perfectly normal
- How to focus on the metrics that actually matter for your business growth
- Why trying to please everyone will hurt your conversions and sales
You'll understand that unsubscribes are often just people self-selecting out because they're not your ideal customer - and that's exactly what you want. Stop letting fear of judgment hold you back from sending emails that convert and connect with your true audience.
Want to see more of what I get up to when I’m not podcasting?
- Hang out with me on Instagram @yaelkeon
- Get my freebie: 80+ Fill in the Blank Email Ideas
- Get the FREE getting started course: Get Started with Email Marketing
- Shop The Email Marketing Superstore
- Join The Email Experience
- 1-1 Consulting
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