Easy Email Marketing with Yael Keon

“Selling is a Service” <<< That’s all well and good to say but when it comes to crunch time during that promotion or sale, simply repeating that statement to yourself is not going to cut it. It’s kind of like saying willpower is the way to develop habits - simply just not enough. The question then comes up - what can I do when I am feeling those selling mindset wobbles? In this episode, I’m sharing 5 practical ways you can combat those nasty sales thoughts and feel confident in sending those emails. You’ll learn: Why just using a swipe file (or ChatGPT) will actually make you feel more sales-y How knowing your numbers is really your secret weapon What evidence to collect to give you that confidence boost you need And my top recommended tactic if you know those negative thoughts are going to come up. If you want more tips on selling in a feel good way, then I highly recommend grabbing my Everyday Email Sales course. Everyday Email Sales is not about big promotions or launches – instead these are the strategies you can use on a day to day basis in your email marketing. Grab it at yaelkeon.com/everyday Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Let’s take a little step back and look at the big picture of email marketing and how to get started. Even if you do have some of your email marketing setup please don’t disregard this episode, as you may find you have missed a crucial step. Or perhaps you’ve done the first 5 but are missing out on the true potential of email marketing by stopping where you have. Email marketing is definitely one of those things that you can be working on forever. It is never done. There are always new layers you can add in. This is why it can be incredibly overwhelming – all those shiny objects. But the shiny objects are no good if you don’t have the foundations right. This is where the 8 steps come in. From brainstorming ideas to setting up your software to create a welcome experience to automation, you’ll know exactly what you need to do. These 8 steps are pulled directly from my new FREE course Get Started with Email Marketing. Think of this episode as the outline but the free course goes into each of those so much deeper. If you want to know more make sure to register at yaelkeon.com/start. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Getting those first email subscribers can be daunting. Not only do you have that worry about why would anyone sign up to my email list but you also have some tech setup to deal with. Inside this episode, you’ll learn: How to create a compelling reason for someone to sign up to your list (even if you don’t have a lead magnet) Where and how to add forms on your website The biggest mistakes to avoid After listening, you’ll feel much more confident in inviting your audience to your list. This episode is a sneak peak of just one of the lessons inside my new, free course Get Started with Email Marketing. With almost 2 hours of video trainings, divided into bite-sized chunks, you’ll: Understand what email marketing really is (Hint: It isn’t just newsletters) Get the 8 steps to implementing your email marketing strategy Have your burning questions answered through the ever-expanding FAQs section. Things like “When’s the best time to send an email?” and “How do I know if I’m doing any good?” And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps. Get your hands on this today at yaelkeon.com/start Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

ANNOUNCEMENT - The new FREE course Get Started with Email Marketing is here. With almost 2 hours of video trainings, divided into bite sized chunks you’ll be ready to take action today. Understand what email marketing really is (Hint: It isn’t just newsletters) Get the 8 steps to implementing your email marketing strategy Have your burning questions answered through the ever-expanding FAQs section. Things like “When’s the best time to send an email?” and “How do I know if I’m doing any good?” And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps. You’ll be on your way to: Get Confident with your content - because you, yes, even you, can send emails that your audience wants to read Know how to make the “right” choice of email marketing software - no more asking randoms in Facebook groups Grow your email list without fancy lead magnets - and show up and serve those new subscribers with class Overcome those mindset blocks that are stopping you from hitting send Discover automations & segmenting - AKA how to make sure you are sending the right emails to the right people at the right time Understand how it all fits together - by creating the 5 essential Email Experiences. Get instant access totally for free at yaelkeon.com/start See omnystudio.com/listener for privacy information.

Email newsletters are dead. And, no, I that doesn’t mean I am burning my business to the ground. Because email marketing does not equal email newsletters. Email newsletters were the way people were using email marketing 20 years ago. A few things have changed since then… No one would have expected social media not to have changed in the last 5 minutes, yet somehow they get stuck in the mindset of how email was way back when. It has changed. And the potential is ridiculous. In this episode, I’m sharing 5 ways email marketing should be used today. And the best news is - you can forget about most of the rules and use it in a way that makes sense to you and your business. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Don’t think you are a good writer? Then this podcast episode is for you! The truth is anyone can be a good writer. It just takes time, practice and a little guidance. The good news? Email is the perfect place to practice your writing as it isn’t so “public”. It is with your trusted audience so you can use this space to get better and better. So please don’t let the misconception that you “are not a good writer” stop you from sending emails. But to help you out, I’m here to offer some of my favourite tips. Coming from someone who is not technically a writer but who has written and reviewed tens of thousands of emails. This is NOT another piece of email marketing writing tips where they only talk about subject lines and layouts (I have different episodes for those). Instead, inside this episode you’ll learn 15 practical tips to help you write the actual words and make them stand out. From tone of voice to power words to email openers, you’ll get some advise you can take away and use today.   Resources mentioned: Engaging Emails Course Ep 101 - Email Design Essentials Ep 42 - Spice up your Subject Lines WordStream Power Words Article   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience  See omnystudio.com/listener for privacy information.

Want a quick tip that with save you your sanity when using your email marketing software? Listen in! I see it all the time. Someone starts with a shiny new email marketing software and at the beginning it’s clean and easy. You have only one or two forms, lists or groups and a couple of automations. But then you add another lead magnet. Or you want to send different emails to different groups. Or you want to add this extra automation. Or you want to add some preferences like allowing someone to opt out. Before you know it you have dozens (if not 100s of tags), a tonne of automations that you don’t know what they do, you are unsure if your subscribers are actually getting the right emails and it becomes all too overwhelming. It’s enough to make someone pull their hair out and give up. OR they come to me to sort it all out for them! But it doesn’t need to be this way. In this episode I’ll share the one hack that will make your software so much more organised. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Yes, we all want “pretty” emails. But what is more important - having your subscribers be able to engage with the email easily and take the action you want them to take or pretty? No brainer that it’s option A as the purpose of email marketing is to communicate something important with your leads, clients and customers. So we need to think of this first and foremost. But what you need to know is that there is more to email design than what meets the eye (literally and figuratively). Inside this episode, I take a look at the 3 key considerations you need to have in mind when designing your emails: purpose, deliverability and accessibility. I do a deep dive into each of the above and share practical insights into what can have impact on each. The good news? A lot of the tips shared overlap so we can bring it all back to some really key design tips to ensure we meet the majority of peoples needs while also reaching your goals. You’ll also get my list of 13 items to check before you finish your email design and my one biggest tip to make this easy for every single email you send. Want more insights on how to create beautifully designed emails that also get opens, clicks, replies and buys? Then checkout my Engaging Emails course at yaelkeon.com/engage Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Here we are - 100 episodes and almost 3 years into The Easy Email Marketing podcast! Reaching this milestone has given me a moment to pause and reflect on my business journey so far and I felt really led to speak on some of the lessons I have learnt along the way. Inside this episode I discuss: My business journey so far and the mistakes I have made along the way How my ADHD diagnosis changed everything Why being constantly told “it’s just around the corner” or “you have so much potential” stalled my business growth (Coaches please don’t say this to people!) The 5 key things to watch out for when choosing what you want to invest in Questions to ask yourself before you spend And ultimately how self trust is the biggest thing you can build. This is a frank, vulnerable and opinionated episode but something different I really felt needed to be said. Here’s to another 100 episodes - I’ll be back with the email marketing goodness next time. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Unless you’ve been hiding under a rock, you will have heard something about Google and Yahoo’s Email Authentication Changes which came into effect this month (Feb 2024). This has sent the internet in a frenzy with people going into panic over what needs to happen. And some creators really haven’t helped with this. Well first I’m here to reassure you that if you haven’t got it sorted out yet that you are not going to get put into Google or Yahoo spam jail yet. But it is important so I’m going to step you through a few key things you need to have in place. I cover: What Google and Yahoos requirements actually are How to add the one-click unsubscribe How to keep your spam rate below their threshold of 0.10% What SPF, DKIM and DMARC mean and how to add them Email Tool Testers latest deliverability test results on the most popular email marketing software providers This is an important episode but my hope is to take away the fear about this overwhelming topic and show you it doesn’t need to be that hard. It may only take you 10 minutes to sort out. Resources mentioned in this episode: Google: New Gmail protections for a safer, less spammy inbox Google Workspace: Email Sender Guidelines Yahoo Announcement Google Postmaster Tools ActiveCampaign SPF, DKIM and DMARC authentication Klaviyo understanding email authentication ConvertKit Domain Verification DMARC Record Checker Email Tool Tester January 2024 Deliverability Test Sample DMART TXT Record: Name: _dmarc. Value without email address: v=DMARC1; p=none OR Value with email address: v=DMARC1; p=none; rua=mailto:[email protected] For help with engagement - Get List Revival Live round happening Feb 19th - March 3rd For support form me, join The Email Experience Membership Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Overwhelmed by the idea of creating content for your business? Then listen in! In this episode I am joined by Jenny De Lacy of Talking Digital who is known for her content expertise which is why she was the perfect person to bring on board to help you breakthrough some of your content blocks. Inside this episode we discuss: How we overestimate what our audience knows and doesn’t know Why just brainstorming a list of 52 ideas isn’t an effective strategy How to simplify your content process so you don’t need to write everything fresh Jenny’s FAST marketing method to help you showcase your brand personality and expertise Why outsourcing your content writing to a third party agency is a bad idea This episode is full of quick win email ideas which you will go away thinking “why didn’t I think of that” It’s one you don’t want to miss! Links Get your one page visual content plan Talking Digital Blog About Jenny When you grow up being a showoff, a chatterbox and someone who loved people as much as Jenny did you quickly learn how to read a room and understand people. She honed her communication skills early! She turned those skills and a love of learning, into a marketing consulting career in 2015, after a 20+year corporate career in learning & development consulting, working for some of the biggest organisations in Australia. She founded Talking Digital to give thought leaders and business owners and their teams, message clarity and the confidence and know-how to share it, to accelerate their visibility, attract more ideal clients, and achieve their business goals - without wasting time on marketing that doesn't work! She loves to make marketing simple with her tools, models and techniques, and is inspired every day by her amazing clients and all they bring to the world. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Stop wishing & hoping that whatever email list size you have will result in magically achieving your sales goals this year. Because it’s not magic. It’s actually just maths. In this episode, I’m sharing with you how to calculate exactly how many subscribers you need to reach your big, hairy, audacious goals this year. And your realistic ones here. You’ll learn how to calculate your email subscriber value and then use this to set new list growth goals. Once you have mastered this process, you can apply it to your campaigns, launches, promotions, automations and so much more. Or if you haven’t got much of a history yet, I’ll share how to do it using some next-best guess numbers. Resources mentioned in this episode: Lead Magnet Magic List Building Boost The Email Experience WTF can I send? Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

Happy new year and welcome to another year of the Easy Email Marketing podcast. Hopefully you have already identified email marketing as one of your core business strategies that you continue to pay attention to each and every year - not just as a once off. But this doesn’t mean that you don’t have a lot of things you want to achieve this year. So how can you improve your email marketing without feeling like you need to dedicate all your time to it? Well in this episode I reveal all by sharing my 4 simple steps for planning your best email marketing year yet. This is the express plan and something that will not only help you with your email marketing but impact all other areas of your business. My goal for you is that you just focus on the most important things and this episode I show you how. Resources mentioned in this episode: Email Marketing Performance Review is available as part of The Email Experience membership The “Where do I even begin with email marketing?” quiz Get the WTF can I send (to my list)? course and join The 2024 Content Planning Workshop for free. Work 1-1 with me in The Email Implementor Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.

As we are barrelling into Christmas, school holidays and trying to get everything wrapped up while still battling school concerts, Christmas parties and the last minute shopping, you may be dreaming of that moment when you can finally put your feet up with a glass of wine and take a breathe. But what about your business? How can you take that time off while still showing up for your subscribers, customers and clients? And, even better, how can you still continue to get sales? Of course my answer is email marketing and this is the perfect time to have a look at ways in which you can make it a whole lot easier on yourself. Inside this episode, I’m sharing my top tips for taking time off your email marketing and how that also supports you taking time off from your business as well. I talk pre-scheduling, easy content ideas, honest communication, automation and even *gasp* not sending anything for a short time. There’s a handy tip in here for you so gift yourself a few minutes to listen so you can get even more time back later. If you want some shortcuts to getting some of what I spoke about sort out check out these courses: Ecommerce Automations Services Automations Welcome Series Builder - Ecommerce Edition Welcome Series Builder - Services & Digital Products Edition Starter Sales Funnels More helpful podcast episodes: EP70 - Quick & Easy Email ideas for the End of Year EP59 - Holiday Proof your Email Marketing Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Shop The Email Marketing Superstore Join The Email Experience Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024.From minor campaign edit capabilities to major pricing & plan structure changes, I have you covered.First is the most important part where I explain some big changes coming to the requirements Google Mail and Yahoo Mail have regarding authentication - and the steps you need to take now to make sure you don’t end up in spam jail. Then I look at the way the different email marketing software providers are utilising AI and if it is actually helpful or not.Finally, I get stuck into the below 5 email marketing software providers to discuss specific changes and if they are actually important or just something that you kinda, maybe, might want to use someday.Timestamps for each software: 14:32 ActiveCampaign 21:03 Klaviyo 26:25 MailerLite 31:56 ConvertKit 36:03 MailChimp 40:21 Wrap up If you want help setting up your software check out the below courses: How to… ActiveCampaign How to… MailerLite How to… Klaviyo How to… ConvertKit More helpful podcast episodes: The ActiveCampaign Episode The MailerLite Episode The Klaviyo Episode The ConvertKit Episode The MailChimp Episode Email Deliverability Demystified Using ChatGPT for your Email Marketing Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Shop The Email Marketing Superstore Join The Email Experience Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

There’s a lot you can do with email marketing. But I’ve said it once and I’ll say it again - you should not attempt to do everything at once. Email marketing is all about layers and strategic priorities but it can be confusing as to where you should focus your attention next. Inside this episode, I share my recommended order of operations aka what you should do next. We begin with the essentials and then we look at how to figure out what your next focus should be and ideas for what you can implement. Still unsure? I have a free quiz you can take to get some specific recommendations just for you. Take it at yaelkeon.com/quiz (No email opt in required for the results).This episode is in celebration of the launch of The Email Marketing Superstore where you can choose your own adventure with a large selection of DIY courses. Opening special with 50% off is available until 11.59pm AWST Friday 17th November. Shop at yaelkeon.com/shop Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Shop The Email Marketing Superstore Join The Email Experience Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

It’s the side of email marketing that everyone seems to forget yet it can provide the best customer service, sales conversions AND make your life a heck of a lot easier through automating or eliminating your admin.It’s the emails you said after you have made the sake - aka The Post Purchase Experience.Inside this episode, I’m sharing the 4 different types of emails you should be sending after the sale including a tonne of ideas as to how to apply them to your business. Whether you have an ecommerce store, provide services or are a digital creator the post purchase experience is a must have. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

Content marketing is one of the BEST strategies you can use to grow your email list - not to mention having something to send. Not only does it provide a catch-free way of learning about you, your business but it also gives you an easy way for your business to be discovered.In this episode, you’ll learn: How content marketing can help you grow your email list and build trust with your audience Why giving away valuable information for free is a strategic move How email marketing and content works together And where I recommend you get started - in a way that doesn’t have you tied to writing a blog every week or suddenly becoming a YouTube sensation.Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

Whether you call it a webinar, a training, a masterclass or a workshop - you always have the goal of getting as many people as possible signing up and watching. And email marketing of course plays a huge role in this. Not only do you use it to invite existing subscribers but you have confirmation emails, reminder emails and replay emails to send.Many people just stick to the basics but there are a number of things you can to do to take this from a transactional experience to something better. The result? More engaged subscribers and (if you are selling) more sales. Inside this episode, I’m sharing 7 different email hacks to help increase your webinar signup, showup and conversion rates.Plus I share the emails that I recommend you send throughout the process.If you want to steal my webinar emails plus get my full launch strategy, then check out the Email Launch Kit. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Check out all my freebies & offers on my Everything Page Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

If you are in business you know that understanding your target market is crucial to your success. After all, you need to deliver what your audience wants to have them buy from you. But so many of the target market training out there either focus on building customer avatars and completing epic worksheets. Or going full tilt into surveys or interviews or other intensive research processes. While there is nothing wrong with either approach, I prefer something a little more immediate and concrete. Something based on real data and information from my specific audience. And something that I can do without committing hours upon hours of my time. And no surprises, my secret is using email marketing. Target market insights is one of the unspoken superpowers of email marketing and there are a tonne of ways you can do it, without your audience even knowing what you are doing. I call it sneaky target market research and in this episode I share 7 ways you can do it and some of tech hacks that make it happen. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Check out all my freebies & offers on my Everything Page Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation CoSee omnystudio.com/listener for privacy information.

Does it feel like your email list is growing in slow motion? When you first begin focusing on growing your list, the subscribers seem to just flow in easily. But then it just slows… Totally normal. That just means you need to keep reviewing what you are doing, mixing things up a bit and just getting more proactive. In this episode, I’m sharing 10 ways you can boost your list growth. From lead magnets to leveraging content to ads to collaborations - you'll find a fresh idea that just might make all the difference.Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation CoSee omnystudio.com/listener for privacy information.

Finally it’s the course creators turn. (Or membership owners, or digital downloads stores, or online programs deliverers). Basically if you are selling scalable offers, this podcast episode is for you if you want help making the decision about the best email marketing software for you. (E-commerce was covered back in episode 78 and services in episode 84)In this episode, I compare the email marketing options for e-commerce businesses specifically including: Kajabi MailChimp MailerLite ActiveCampaign ConvertKit I talk about the key differences between these options, what you might want to consider and how to make the best choice for your business. This is the big picture, key differences episode you need to get you started on making an informed decision. If MailerLite in particular strikes your interest, then you may want to check out my new course “How to… MailerLite”. Get it here. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation CoSee omnystudio.com/listener for privacy information.

Sending emails but not getting the results you want? Then this episode is for you!When it comes to creating more sales conversions there are 6 key factors you want to look at for every single email or automation. Inside this episode, I introduce The LIFT™ Model from Chris Goward and how it can be applied to email. From increasing relevance to adding urgency to reducing anxiety, you’ll learn some of the simple tweeks that could just make all the difference. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation CoSee omnystudio.com/listener for privacy information.

Feeling totally uninspired or just “too busy” to write your emails (or any content) right now? Then this episode is for you. Inside, I’m sharing my biggest hack to creating content without needing to start from scratch every time. It involves repurposing but it is so much more than that. Going through this process will not only help you write this weeks email but will also give you: Significant insights into what your audience wants from you A go to back catalogue of content that you can use today and in 3 months or 3 years time Practical ideas for sharing the same content across platforms And a butt-tonne of inspiration for new content that you might find you do have the motivation to create fresh content after all. Trust me, you’ll want to rush to your computer while listening to see what this process reveals for you. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

It’s that time again where I answer the FAQ of “what’s the best email marketing software for my business: - but instead of talking generally I want to get stuck into the specifics for services businesses.(E-commerce was covered back in episode 78 and digital products you’ll get your turn soon!).In this episode, I: Breakdown the big considerations service-based businesses need to take into account when making the right choice for them. Share the number 1 stumbling block and how to overcome it Introduce your options including native CRM’s, MailChimp, MailerLite and ActiveCampaign I talk about the key differences between these options, what you might want to consider and how to make the best choice for your business. This is the big picture, key differences episode you need to get you started on making an informed decision. If ActiveCampaign in particular strikes your interest, I want to invite you to a special ActiveCampaign Essentials training I have coming up on July 20th. You can register to attend live or catch the replay by going to yaelkeon.com/activecampaign. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation CoSee omnystudio.com/listener for privacy information.

Ever thought to yourself that you don’t want to do email marketing because they are just ads to the inbox? You know those “daily deals” promotions that you can’t seem to get rid of… Hopefully the answer to that question is “no, I know there is so much more to it than that”. But if the answer is yes or if you just are curious about learning more about the real potential of email marketing then this episode is for you. I chat about: How selling isn’t a bad thing Email marketing being just a marketing tool that you get to use any way you want Why sometimes worrying about selling or being annoying is often an excuse just not to even look at the potential 7 different ways you can use email marketing that are NOT ads to the inbox I admit I get a bit ranty at the beginning but, as always, I find talking logical examples is the best way to combat negative beliefs so exploring those 7 ways will give you some amazing ideas of how you can use email marketing in a way that feels good to you.Finally, I’ve offered a FREE, downloadable gift (that you don’t even need to enter your email address for). You can grab your permission slip to send those emails at yaelkeon.com/permission . Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

Your welcome series is one of the most essential (if not THE most essential) parts of your email marketing setup. These emails are sent when your new subscriber is actively interested and looking for a solution so it’s your responsibility to show up and help them make an informed decision. In other words, how to get them to convert. Inside this episode, I break down what should go into your welcome series if you want to ensure it converts and creates the best first impression. I break down: How many emails should you be sending E-commerce vs service or digital product businesses Why how they signed up matters Why you need to focus on a single CTA Top tips that take your welcome emails from basic to binge-worthy And of course, I give you a tonne of ideas of what emails you can include. This is your go to listen if you need inspiration to write (or rewrite) your welcome. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

It’s the dream that all the online guru’s share – create a signature program, launch it and rake in 6 figures in no time. While I would love say that this is true, sadly it just isn’t. Not in I’d say 98% of cases. Launching and online programs might not be the magic bullet to a multi million dollar business in a day a week. At least not most of the time and that’s ok!Once we take that expectation out of the picture we can instead focus on building a sustainable and realistic course or membership based business using launches.In this episode, I’m sharing 7 different truths about launching. From current market conditions to when to expect a return on investment to how many people you need on your email list to how many emails you need to be sending.My hope is that after listening you’ll have an honest picture of what to expect and perhaps feel a little bit better about any past “failures” you think you might have had. If you are interested in learning more about creating a realistic launch plan using email marketing then I invite you to a special launch masterclass: Your Lucrative Launch Plan. In this FREE, LIVE 1 hour training I'm going to show you:- The 4 biggest launching mistakes (and what to do instead)- How to organise your subscribers so only those most interested are getting your emails (aka reduce the "annoying" factor)- The 3 essential stages of a launch and what emails to send, when.Plus as a bonus gift, a free downloadable Launch Email Plan with 50+ emails you can send before, during and after your launch. It's happening May 30th and a replay will be available. But you must register at yaelkeon.com/launch Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

List Hygiene - not one of the most sexy and fun topics when it comes to email marketing. But just because it isn’t fun, doesn’t mean it’s not important and I implore you to stick around and listen to this episode because it really is essential to your overall list health, your deliverability, how much you are paying for your software and the number one way of ensure you aren’t being “annoying”. Inside this episode, I break down how to do a quick list cleanup and answer all the common questions that come up around this process like: How often should I do a list cleanup? What if I haven’t emailed often or in a while? How do I identify the subscribers who aren’t engaging? Should I send some last chance emails? And what about Apple Privacy’s impact on open rates? Consider this your friendly reminder to make this happen this week! Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

Struggling to grow your email list and know that you probably should be using social media more to do it? Then this podcast episode is for you. I’ll be the first to admit, I am not a big social media fan. The idea of putting myself out there on a public platform like that. And to do it consistently is daunting. But if you want to grow your email list without paying for ads, then social media is a crucial part of that strategy. One of the newest and most exciting ways we can be discovered by new audiences and then convert them to subscribers is through Instagram Reels.Which of course can be scary. And, frankly, sometimes it doesn’t feel worth all the effort that we put in. I mean who hasn’t spent ages creating an amazing reel they think is spot on and then only get 10 likes. It’s very frustrating. This is why I am very excited for this interview with Ally from Alyona Social. Ally is your go-to Instagram and Reels coach to help you monetise on Instagram with the power of Reels and strategic content that brings hot leads and new sales in your sleep. Inside today’s episode we talk about: What Instagram Reels have to do with email marketing How you can create your own Sales Funnels within Instagram The Reels that get that magic combination of views and actions How to create Reels that feel true to who you are How to get started if you are completely petrified I learnt so much through talking with Ally and I know you’ll come away from this episode with a fresh perspective on this amazing email list growth tool. Connect with Ally: Instagram: https://www.instagram.com/alyona.social/ FREE ‘Speaking Reels’ Guide: https://www.alyonasocial.com/speakonreels ’Simple Sell Out Reels’ Masterclass: https://www.alyonasocial.com/masterclass …. Connect with Tash: www.jessicatutton.com.au or https://www.instagram.com/jessica_tutton/ Watch her free masterclass, The 3 Fail-Proof Ads for a 5 Figure Launch here: https://www.jessicatutton.online/2022-fb-ads-masterclass ….. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat See omnystudio.com/listener for privacy information.

It’s that time again where I answer the FAQ of what’s the best email marketing software for my business - but instead of talking generally I want to get stuck into the specifics for e-commerce businesses.(Services and digital products you’ll get your turn soon!).In this episode, I compare the email marketing options for e-commerce businesses specifically including: Shopify Email AutomateWoo MailChimp MailerLite ActiveCampaign Omnisend Klaviyo I’ll talk about the key differences between these options, what you might want to consider and how to make the best choice for your business. This is the big picture, key differences episode you need to get you started on making an informed decision for your business. If Klaviyo in particular strikes your interest, I want to invite you to a special Introduction to Klaviyo training I have coming up on April 27th. You can register to attend live or catch the replay by going to yaelkeon.com/klaviyo Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

ChatGPT and AI are THE hot topic in online marketing right now. So I’ve been having a play and let me tell you I am in LOVE and see so much potential for it to help you actually get your emails sent. If you aren't familiar with what ChatGPT is, it's an open Artificial Intelligence language model that can answer questions and respond to text inputs based on text data mined from across the internet. For online marketing, it has a tonne of potential for generating content, including your emails. Can you use it to create all your content? Yes. Should you? No! Instead, it’s a tool you can use as part of the process and gives you a lot of shortcuts. However, you’ll still be adding your own flair. In this episode I’m going to share exactly how you can use ChatGPT to generate email ideas, write your content and refine it, all while maintaining your brand’s personality and voice. Finally, I discuss how you can use it for your sales emails and email automations too. You’ll walk away with some game-changing tips that will have you ready to send those emails yesterday! Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

It’s the number 1 reason I hear people don’t want to do email marketing - because they don’t want to be annoying. My answer? You’re probably not. And to be honest it’s probably an easy excuse for the many other reasons why you want to avoid doing it. Sorry. Not Sorry.However, that doesn’t mean there aren’t things we can be doing to make our emails a more enjoyable experience for our subscribers. In this episode I’m sharing: How to switch this negative belief 4 annoying practices that I know you aren’t doing 4 tips to feel less annoying (and create an amazing experience for your subscribers) Plus I get a little bit ranty and share some truths you need to know. Want more?Join the free Beyond Newsletters masterclass happening live on March 15th >> yaelkeon.com/beyond.OR join The Email Experience. Doors are open for 1 week only until March 22nd! Learn more at yaelkeon.com/experience. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

Sometimes it’s the little things that can make all the difference.Inside this weeks podcast episode, I’m sharing 7 super simple email marketing hacks that will take your email marketing from basic to bountiful.These are things you can implement in 20 minutes or less and can make all the difference to your bottom line.Join the free Beyond Newsletters masterclass happening live on March 15th >> yaelkeon.com/beyond. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

Having trouble getting people to sign up to your email list? You need a lead magnet!But not just any lead magnet - one that actually works.Here’s my philosophy on them in a sentence: if someone can find the same information in a Tik Tok then they aren’t going to give away their email address for it.Yet so many online business owners are making the mistake of following the advice that was given over 10 years ago. And, yes, it worked for those well meaning online experts then but those same tactics don’t work now.Instead we need to get creative and think about what your audience actually wants.Inside this episode, I’m sharing: 4 things that are no longer working and why 4 things that ARE working 14 different ideas for lead magnets that will get those signups This is a generic free zone and after listening to this episode you’ll have a clearer idea of what to offer your audience and how to stand out in a busy online space. And ultimately start getting those leads that we all know are essential to your business success.If you want more support and guidance with your lead magnet and your general list growth strategy, make sure to join the waitlist for The Email Experience. Doors are opening VERY soon! >>> yaelkeon.com/experience Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

Has it been awhile since you emailed your list?Maybe you ended last year a little bit burnt out and are struggling to get back into the game. Maybe yYou just haven’t emailed for a long time because life just got in the way and the months just kept slipping by and then it just felt too hard to get started. Maybe you have never really emailed but you have people on your list who somehow have appeared by filling in details in your footer form. Or maybe you have been emailing regularly but things are feeling a little bit stagnant and you want to bring life back to your email list again. Inside this episode I’m sharing 4 key steps which will have you not only emailing again but also getting opens, replies and clicks. Plus doing it in a way where at the same time you are building in a new lead magnet and welcome series process!If you want more support with this process, make sure to join List Revival starting February. This is where you’ll get 4 weeks of live support to get your email list pumping again.Join us at yaelkeon.com/revival Or you can join the free 2023 Email Content Planning Workshop happening Thursday 2nd. Register at yaelkeon.com/content. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

Oh the excitement of a new fresh year – the time when we overestimate what we can achieve. When we want to write all the emails about all the things and have the best, most valuable content ever… Please don’t do this. You’re only setting yourself up for failure and ultimately end up not sending anywhere near as much as you want.If at all.Instead, in this episode I’m sharing how we can simplify your email content plans so you actually send those emails. Inside you’ll find 7 tips to not only make your email content writing plans achievable but also use them strategically to achieve your business goals. Oh and be sending emails your subscribers actually want to read. If you want more support to plan out your email content for 2023 then you’ll also want to register for my free workshop happening on Feb 2nd. During the 2023 Email Content Planning Workshop, I’ll take you through my step by step process for planning your full year of email content. And the best part is you’ll be doing it live with me on this calling one quick sitting. And at the end you’ll have your own content calendar with your exact email plan. To join, register at yaelkeon.com/content . There will be a limited time replay for those who cannot attend live. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

This is not another podcast episode on planning. While I love getting into those post its, coloured markers and calendars - all of that doesn’t help if you don’t think about how to actually follow through on your plans. This comes up a lot with email marketing in particular because it often falls into the “important but not urgent” category of work. You have the best of intentions at the beginning of the year or quarter or month but then when it comes to actually doing the work it just doesn’t happen. So let’s combat that right here, right now at the beginning of the year. Inside this episode, I’m going to talk about 4 key areas that you need to look at to make sure you actually follow through. Want help to get setup or to sort out your software? Check out my new agency Email Automation Co (https://emailautomationco.com/) and we’ll take that big task off your list so you can focus on sending those emails - knowing they are going to the right people at the right time. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.

Who else has that can’t be bothered vibe as it reaches the end of the year? And as a result you don’t feel you have the time or energy to create fresh content. Maybe you have had a full on last few weeks and are just lacking the energy. Or maybe you are so excited for your epic plans in 2023, but you just can’t quite talk about it yet… While it is totally ok to take a small content break during the holiday period, I would still encourage you to be sending regular emails to your list. For a few key reasons: Once you get out of the habit it can be much harder to get back into it. Sending consistently is important for your sender reputation (which translates into your emails hitting the inbox - not spam) Inboxes are actually quieter – especially once it hits about the week before Christmas. So it’s your opportunity to more likely be seen So what can you send - especially if you aren’t feeling it right now? Inside this episode, I’m sharing 15 different ideas. From super simple copy & paste to simple engagement getters to well-timed content. Once you’ve had a listen you’ll feel motivated to write & schedule straight away so you can relax knowing your subscribers are looked after. Want even more ideas? Makes sure to grab you 80+ Fill in the Blanks Email Ideas Freebie at yaelkeon.com/ideas Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat See omnystudio.com/listener for privacy information.

Branding and email marketing - not something too many people think go together. But once you get an understanding of what branding really is, you can see just how much it matters in every area of your business. To help dive into the juicy topic, I’ve brought on an amazing guest expert - brand stylist and mentor, Rachel Reiter. Rachel works closely with flourishing online entrepreneurs to create heartfelt brand personalities that align with their purpose led vision through her one on one services at Hopscotch Branding Studio. She is also founder of her signature brand foundation and strategy program, Brand Alchemy and monthly membership, The Branding Hub, which guides and supports passionate women in business to cultivate an authentic, intentional brand. In todays episode we talk about: What branding has to do with email marketing (beyond a logo just sitting at the top). Rachels 6 step process for branding success including how all vision, values and target market all influence how you can truly connect with subscribers How providing contrast and being different to the trends is actually what helps you stand out online. This episode is packed with valuable tips. But more importantly it includes permission to be yourself which I think is the most important thing. Connect with Rachel - www.rachelreiter.com or https://www.instagram.com/rachelreiter_brandmentor Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat See omnystudio.com/listener for privacy information.

Black Friday, Small Business Saturday and Cyber Monday are less than 2 weeks away! Whether you are all organised with your promotions or are leaving it to the last minute, then this episode is for you.Inside I’m sharing my biggest tips around how to get the most sales from your email marketing during the ultra-busy inbox period.You’ll learn: What strategic things you can be doing now to get ahead of the game How to stand out in inboxes so your emails get seen What to put in your emails to increase your odds of deliverability and conversions Some other automation tweaks you can make that can uplevel your success Plus I discuss the pros and cons of participating at all. There are even some thoughts for digital businesses and service based businesses in here too.You’ll come away with a tonne of tips and hacks that you can use during this (or any) upcoming sales promotion. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat See omnystudio.com/listener for privacy information.

If you have been in my world for awhile or you have just generally be researching the whole topic of email marketing then you will know that there is a lot to it. Most recently, I’ve be sharing about the top automations you should have in your business. Then there’s list building. Then there’s welcome sequences and sales funnel. Then there’s promotions & launching. It’s a lot and enough for anyone to want to go running in the other direction. Or just put it off until “one day” because you just don’t have the time right now. I see this all the time… and the secret to making it not only feasible but exciting to take action on is having a step by step plan. To make anything possible – it’s all about breaking it down into the smallest tasks and then actioning them one at a time. And that is exactly why I have built a framework to help make this all possible. I tell you exactly what I recommend you focus on and when. It’s called the 5 Email Experiences Framework which I break down in this episode. The 5 Email Experience Framework is the foundation of The Email Experience - my signature 12 month program that will will help you serve your subscribers with open-worthy emails, shows you surprisingly simple automations and helps you sell while you sleep! It also provides the support and accountability to help you show up and share your most important messages with the world. Find out more and join before doors close on Thursday 3rd October at 11.59pm AWST >> yaelkeon.com/experience/ You can find out all the details about the inclusions at https://yaelkeon.com/experience/ Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat See omnystudio.com/listener for privacy information.

It’s already October and it’s so easy to start writing off the rest of the year and say “I’ll get onto it next year”. Already I’m seeing so much content online about how it’s the last 90 days or only 90 days left. It’s like there is this attitude that we are short of time and we either have to go all in or just wait until next year. But here’s the thing – it is still a whole spacious 3 months. 3 months. Don’t buy into this time scarcity, rush energy. You can choose how you perceive it. And we can also choose any day, any week, any month to start on something that we have said is a priority. So in this episode I’m going to share 5 email marketing things that you can still smash out this quarter to start getting momentum now. At the end I’m also sharing details about my FREE email marketing bootcamp which is happening next week (Oct 24th)! If you need a kickstart to begin any of these then this is exactly what you need. You’ll hear all about my shortcuts, top tips and get the opportunity for hot seat coaching. Learn more and sign up at yaelkeon.com/bootcamp Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat See omnystudio.com/listener for privacy information.

If you sell online products like digital downloads, workshops, memberships, courses or masterminds then showing up and serving your customers well with automations is essential. Often email is the first and primary touchpoint for your customers so you need to be showing up with a robust automation strategy. In today’s episode, I’m sharing the final part of 3 part series where I share the essential email automations that every business should have - and today it is all about digital businesses. I’m sharing 9 different automations you can add to your business today that will help you increase your engagement, your sales and also provide amazing customer service. Whether you sell on evergreen or via launching, you’ll want to listen to this one. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat See omnystudio.com/listener for privacy information.

Email Marketing has the highest return on investment - $44 per $1 spent. It also has the highest reach and engagement 21.3% vs Instagram (0.67%) and Facebook (0.064%).So why do so many business owners spend hours a week on social media but zero time with emails? Or worse yet, never getting started in the first place. After having worked with 100s of small business owners there are two clear reasons why: It seems difficult Mindset In this slightly different episode, I explore why this is happening and share my number 1 solution to finally making progress.You’ll also hear an invitation to book a brand new service with me the Email Amplified Audit.This is where I will tell you exactly where to invest your email marketing time & energy. Plus identifying any gaps you may have.Check it out here: https://yaelkeon.thrivecart.com/email-audit/ It’s currently available at an amazing introductory price until Sept 30. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat See omnystudio.com/listener for privacy information.

Want more time in your business? And a bunch of sales to go along with it? It’s not about sending a tonne of email campaigns or doing flash sales. Instead, it’s about having the automations in place to have those emails going out to the right people at the right today. In today’s episode, I’m sharing part 2 of a 3 part series where I share the essential email automations that every business should have - and today it is all about service based businesses. Whether you are a coach, consultant, freelancer, contractor or done for you - there are many ways in which automation can help you more sales and streamline your delivery. You’ll learn 8 different automations you can add to your business today that will help you stop leaking sales and start earning while you sleep (literally). Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat See omnystudio.com/listener for privacy information.

One thing email marketing isn’t short of is things to do. There’s always a new idea or automation or something you want to add in. Everyone has a great shiny new idea - especially when it comes to the world of list building. We’re talking lead magnets, sign up forms, lead pages, webinars, quizzes, pdfs, challenges, etc. It doesn’t take much googling of “how to grow your email list” to have 100s of ideas but no idea where to start. Or you start with one, set it up and then you don’t get miraculous results straight away so instead of trying to drive more traffic to it or optimise it you just try the next brilliant idea and the one after that and the one after that. That’s exactly how you end up doing a lot of work without much result. Instead we want to make smart, layered decisions. Inside The Email Experience program, I share 3 different layers of list building and how we should focus on just one at a time. And in this episode I’m sharing what those layers are and exactly what order you should be implementing them in. So that you aren’t just chasing that next shiny object but instead getting the most out of your effort. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat See omnystudio.com/listener for privacy information.

Want more time in your business? And a bunch of sales to go along with it? It’s not about sending a tonne of email campaigns or doing flash sales. Instead, it’s about having the automations in place to have those emails going out to the right people at the right today. In today’s episode, I’m kicking off a 3 part series where I share the essential email automations that every business should have - starting with Ecommerce. You’ll learn 10 different automations you can add to your business today that will help you stop leaking sales and start earning while you sleep (literally). Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat See omnystudio.com/listener for privacy information.

The P.S. is one of the most important areas of real estate in your emails - yet so many people forget to utilise it. Whenever someone scans an email they go first to the subject line, then to the opener and skip to the end.In fact, stats have shown that “79% of people who opened a direct mail pack read the postscript first, before reading anything else” That’s what makes this place super valuable - either as a summary or reinforcement of the email content or as something completely different. No matter what purpose you want it to serve, it’s important that you use this space for something. And in this episode, I’m sharing 6 different ways you can use the P.S. to increase sales or engagement in your emails. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat See omnystudio.com/listener for privacy information.

At the time this podcast episode drops, I am someone in lush Ireland - for a full month of quality family time and down time. After 3 long years of separation… This episode and the email that goes along with it, however, is pre scheduled and set to go before I even left over a week ago. That has got to be one of my favourite things about email marketing - you can do the work when you want and then it goes at the right time. Even weeks in advance. So in today’s episode I thought I’d share how I holiday proof my business - specifically my email marketing. That while I am away my automations are running & serving new subscribers, any new client bookings are being supported and my podcast emails & program reminders are all set to go. All while I spend quality family time or tour around or just take a much needed brain break. In this episode, I’m sharing what makes this possible and how you can do it too. Plus a bit of a permission slip that you can take time off too.I also mentioned the Email Ignition Bundle which you can get your hands on for a special price here. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Grab your free download 80 Fill in the Blank Email Ideas Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat See omnystudio.com/listener for privacy information.