61 - Catherine Gore, Biossance & JVN Hair
Earned: Unlocking the Power of the Creator Economy
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Show Notes
In Ep. 61 of Earned, we sit down with beauty industry veteran Catherine Gore, Global Brand President of sustainable skin and hair brands Biossance and JVN Hair (yes, as in Jonathan Van Ness, professional hairstylist and star of Queer Eye). We start the episode by unpacking the key areas of focus that help Catherine scale a brand, before learning why she prioritizes building a positive, supportive team culture. We then explore the interplay between a brand's DTC and retail footprints, and Catherine reveals why there's "no replacement" for either. Next, we take a step back and hear why Catherine decided to pivot away from the LVMH corporation and enter the indie beauty world, before discussing best practices for launching celebrity-founded brands. Finally, Catherine emphasizes why "connection is key" when it comes to successful influencer marketing, and closes the show with advice to young professionals looking to achieve a similar path to success.