5 - Sarah Lee & Christine Chang, Glow Recipe
Earned: Unlocking the Power of the Creator Economy
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Show Notes
In Earned's first remote episode, Conor (virtually) sits down with Sarah Lee and Christine Chang, co-founders of cult-favorite skincare brand Glow Recipe. We dive into Sarah and Christine's unique backgrounds, as they unpack what they learned growing up across different countries and cultures. We then learn about their time working together at L'Oréal Korea, and what it was like to transition from the big corporation "bubble" into a two-man band at Glow Recipe. Christine and Sarah detail their close-knit co-founder dynamic, and reveal why they decided to pivot Glow Recipe from a curation business to an in-house skincare line of fruit-powered products in 2017. The founders also share their 360-degree approach to brand marketing, their personalized and authentic influencer outreach strategy, and their journey to building the Real Glow Gang, a passionate and highly engaged community of skincare—and Glow Recipe—enthusiasts.