45 - April Gargiulo, Vintner's Daughter
Earned: Unlocking the Power of the Creator Economy
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Show Notes
In Episode 45 of Earned, Conor sits down with April Gargiulo, founder and CEO of nutrient-powered luxury skincare brand Vintner's Daughter. We start the episode by learning why April, whose family owns the renowned Gargiulo Vineyards in Napa Valley, California, applies the same principles of quality and craftsmanship principles at the heart of winemaking to Vintner's Daughter, as evidenced by the brand's limited product range. April reveals how her disappointment in product quality from "luxury" skincare brands led her to create Vintner's Daughter, and explains why she follows her own skincare playbook. We also discuss how April creates a healthy work-life balance, as she shares how her goals are not to build a "scale-and-sale" company, but a brand that positively impacts consumers' skin and lives. Next, we learn about Vintner's Daughter's years-long proprietary product development process, then close the show with April's philosophies for driving organic word-of-mouth brand awareness.