Renee Lee: Everblue COO on being only NZ-made haircare brand stocked at Costco
Early Edition with Ryan Bridge · Newstalk ZB
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
One Kiwi company has secured exclusive shelf space.
Everblue is the only New Zealand-made haircare brand to be stocked, despite launching just over a year ago.
Chief Operating Officer, Renee Lee told Kate Hawkesby going in with a strong pitch was key.
“They don’t want heaps of different brands playing in the same space, they want to find the absolute best brand and get the absolute best deal for their customers. It was really important for them to also work with local businesses.”
LISTEN ABOVE
See omnystudio.com/listener for privacy information.