Rene de Monchy: Tourism New Zealand chief on marketing efforts to draw Australians to our shores being ramped up
Early Edition with Ryan Bridge · Newstalk ZB
April 12, 20223m 30s
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Marketing efforts to draw Australians to our shores are being ramped up.
Fully vaccinated Aussies can now come here without needing to isolate, with the first flight touching down from Melbourne just after midnight.
Tourism New Zealand chief executive, Rene de Monchy, says the organisation has been lightly promoting New Zealand to keep people interested.
He told Kate Hawkesby with the border reopening, it's now activated a new campaign called Beyond Your Wildest Dreams.
De Monchy says they'll soon be launching a winter campaign because Australians are a crucial audience.
LISTEN ABOVE
Fully vaccinated Aussies can now come here without needing to isolate, with the first flight touching down from Melbourne just after midnight.
Tourism New Zealand chief executive, Rene de Monchy, says the organisation has been lightly promoting New Zealand to keep people interested.
He told Kate Hawkesby with the border reopening, it's now activated a new campaign called Beyond Your Wildest Dreams.
De Monchy says they'll soon be launching a winter campaign because Australians are a crucial audience.
LISTEN ABOVE
See omnystudio.com/listener for privacy information.